Let’s say that you own a small coffee shop located in the heart of your city. Your ads posted on social media enable you to drive your customers to your website and allow them to purchase merchandise online. Oftentimes, regular ads drive people to your website, but for whatever reason, the action stops there. There... read more
Instagram has come a long way since it launched in 2010. What started as a platform for photos has turned into the social media platform for business accounts. When Instagram Stories was launched in 2016, it was evident that they were making a jab at Snapchat. The platform has since grown with each update, the... read more
June 30th is International Social Media Day! Social Media has changed the way we look at people, businesses, and their brands. The way it affects us and the world around us since its inception is astounding, and on this day we celebrate it for so many reasons! Social Media and its Impact Connecting the world... read more
If you’re a small- to medium-sized business owner who happens to own a website for your company, then you’ve already taken that very first important step to setting your permanent digital footprint! If you’re using social media to get your company’s name out there, then good on you! You’ve taken that second step. But how... read more
It seems like everyone is on social media these days! Whether it’s Facebook, Instagram or Twitter, different people have been engulfed in other people’s lives, comments and keeping up-to-date on the latest and greatest of new things. That’s why it’s crucial for businesses to stand out amongst the masses. But how should you do it?... read more
With 2.77 billion social media users in the world, everything and anything can go viral. One bad review can spiral into a giant snowball of bad publicity, leaving your business with one-star ratings that can take a toll on your reputation. Social media reviews can be intimidating and even daunting, leaving businesses wondering if they... read more
We’ve all been there: you’re watching a video that looks more like the Blair Witch Project because of how shaky it is, and then you get that uncomfortable knot in your stomach that makes you feel queasy. Shaky footage is a common amateur mistake in the social media world that can jeopardize the enjoyment of... read more
A new year, a fresh new set of rules and updates for social media! 2017 was a whirlwind of controversy, blunders and great successes in the world, and we all probably found out the juicy details about all of them by simply logging into our Facebook accounts. Facebook is the biggest contender in social media... read more
If you noticed a slight change while browsing your Instagram feed during the past week, it was silently upgraded. Most of us noticed the change because a few icons looked a bit different, but it was more than just that (which we’ll get into more detail below). Instagram has been releasing plenty of upgrades lately.... read more
With the holidays coming up and countless sales sure to hit everywhere, is your social media game ready? According to Twitter Business, 52% of consumers take to Twitter to discover, research and purchase products. This increases the chance of users tweeting about their holiday purchases and giving your business great exposure. If you’re currently brainstorming... read more
Videos are everywhere these days; on our Facebook feeds, in Snapchat and Instagram Stories. While most people are uploading their videos and stories, the truly fearless are using Facebook Live. This feature is a glorious step forward for video. It allows influencers and businesses to showcase fun and exciting moments that can interest anyone. Going... read more
It’s no surprise that social media giant Facebook has surpassed most broadcasting media companies with its two billion active users. According to a study conducted by MSNBC, 45% of American adults get their news exclusively from Facebook. As a result, the Federal Communications Commission (FCC) is going back and forth on the idea of possibly... read more
In late September 2017, Twitter founder Jack Dorsey announced that the social media platform would be testing out - to a select group of users - a newly increased character count (the current is 140 characters). Avid Twitter users have learned over time to create dense content. In a way, the doubled amount can be... read more
There are 700 million monthly users on Instagram with 400 million daily users. Instagram has emerged as a leading advertising platform for businesses and influencers looking to get a piece of the pie. It seems that everywhere you click on Instagram, there’s an influencer and business showcasing its products, fashion and travels. With thousands of... read more
There are many elements that go into digital marketing, such as web design, social media marketing, search engine optimization (SEO) and content marketing. The content that makes up your website and social media posts is imperative since it determines your business's credibility. It’s very important to hand your company’s content responsibility to someone who can... read more
In the past, we’ve gone over the strategies of gaining exposure for your business’s social media accounts. There’s one we briefly touched over that deserves much more attention, though. Hashtagging keywords relevant to your business is a great way to get discovered. Using Twitter and Instagram hashtags is one of the best ways to grow... read more
At Imagine It Studios, we take social media very seriously. Almost too serious, you can say. Obviously, the more creative you are with your posts, the higher the chances of gaining followers, shares and likes. We’ve found that it really helps to create unique strategies and photo styles for each client. This way, it’s sure... read more
In August of 2016, the world was introduced to Instagram Stories, a feature that allowed adding stickers and filters to photos and videos before disappearing after 24 hours. Yes, this sounds very much like what Snapchat does, however, Snapchat can be abrasive and raw, which is fine if you’re sharing content with friends and family.... read more
Snapchat’s features are no strangers to being targeted by Facebook and Instagram. Last year alone, the two released their own versions of a story feature mimicking the already-successful “Snapchat Stories”. Just in case you aren’t aware of what’s been happening over the past few years on social media, here’s a brief overview of what we’re... read more
Have you ever wondered which news outlets are currently in the lead when it comes to generating interest and traffic? Would you believe us if we said that it’s social media giant Facebook? The website recently reported that 44% of its American users rely on it for the latest in news and facts going on... read more
Social media has engulfed the world. According to The Statistics Portal, 81% of Americans own a social media profile. The reigning champion of social media is Facebook, which has over one billion active profiles with more than 100 million people active on mobile devices each month. Although seen as a pastime, Facebook has become a... read more
As a business or brand owner, your goal is to see revenue return with any marketing strategy. Global consumers spend an average of two hours a day on social media sites. Imagine how many business profiles they view! If you own a business, the best way to maximize your company’s exposure is to be on... read more
Facebook's latest mobile Messenger update has users amped that the social media giant is catching up with other similar apps. Snapchat stood its ground when denying the sell off of their app to Facebook, and what did Facebook do? Challenged it. Back in August, Instagram introduced "Instagram Stories", which shared a striking similarity to Snapchat.... read more
Most, if not all, consumers will be inundated with a few dozen holiday ads through email campaigns or social media. These ads typically promote the many holiday sales and special gifts that come with this time of year. Although it's great marketing, nowadays, there is a different approach you can take to entice holiday shoppers... read more
From our last post about Instagram and Facebook taking on Snapchat, it’s no surprise that the former is at it again, but this time, upping the ante with its new feature of live streaming. Following Facebook’s (its parent company) lead, Instagram will let you broadcast video within Instagram Stories in real time. The biggest twist... read more
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