McAllen Marketing: 4 Business Strategies for Social Media Comment Etiquette

Social media is a hotbed for connectivity in McAllen marketing – make your way to any post's comment section, and you'll see the rich level of engagement happening. With that said, not every comment section is full of happiness and positivity. So, how should your business navigate interactions while maintaining a healthy online reputation? The... read more

Social Media Marketing McAllen: Canva vs. Adobe Photoshop

In today's digital age, visual content reigns supreme. Whether you're a seasoned graphic designer, a social media enthusiast, or a small business owner, having the right tools to create stunning graphics is essential Here are some design tips from our social media marketing McAllen team.  When it comes to design software, two names are dominating... read more

You Can Leverage Influencer Social Media Marketing McAllen TX

Remember those Apple ads with actor Justin Long posing as a Mac? They were part of a successful campaign that brought continued growth and success in Apple's way. So, what if we said you can use a similar tactic for your business? Influencer marketing, a sector of social media marketing McAllen, TX, is a strategy... read more

Social Media Don’ts Your Company Should Never Do – Part 2

In a previous blog, we shared some of the most common mistakes companies in McAllen can make on their social media platforms. We know how significant your business's online presence is, and we want to ensure your social media platforms are running at their fullest potential. To help guide you, we have more insight into the... read more

10 Social Media Tips Your Company Should Never Do – Part 1

McAllen is home to businesses of all shapes and sizes. No matter what your company does, if you're not using social media, you're not leveraging the power of connectivity for growth. But using social media isn't just about posting a sales code on Instagram or an employee dance routine on TikTok. There are plenty of... read more

Why You Should be Taking Full Advantage of a Social Media Content Calendar!

As a small- to medium-sized business owner, how do you stay ahead of the latest trends and grow your audience through your online presence? Take it from us that it all starts with how you manage your social media accounts, when you begin pushing emails, and how you handle your SEO marketing. Using a social... read more

5 Ways our Videos Go Viral on Social Media

What is the magic success that dictates what material will reach the masses? Lucky for you, we have years of social media experience, McAllen advertising, and RGV web design! We have found steady viral success with viral marketing and these five main ideas. See how you can go viral on social media. Have you ever... read more

Phone vs Digital Camera: Which One Should You Use for Social Media?

Let’s be honest. A couple of years ago, we would have said a camera is ALWAYS BETTER than using your phone - but the truth is that cell phones have come a long way and in some cases can look even better than a camera for social media purposes.  So in today’s day and age,... read more

What is the Shelf Life of Your Social Media Posts?

To say social media is overly saturated is an understatement. Our feeds are constantly filled with algorithm after algorithm with content that has a diminishing shelf life.  In fact, the lifespan of your social media content at most lasts 48 hours! That’s right, if we are talking about the powerhouse giants - Facebook, Instagram, Twitter,... read more

5 Social Media Marketing McAllen Ideas for New Businesses

Starting social media can be a very daunting task. You have to: Set up your business. Establish it as a credible source online or in-person. Create graphics. Brainstorm different social media ideas. And you're supposed to post every day? If you're feeling overloaded, we completely understand and are here to help! Whether your business is... read more

Why You Should Incorporate TikTok in Your Social Media Content Strategy

Love it or hate it, TikTok has become a staple in social media platforms. With 656 million downloads in 2021, surpassing Instagram, it’s been the number social media platform for three years in a row. In fact, TikTok dethroned Google in 2021 as the most popular website of the year, compared to a year prior.... read more

3 Reasons You Should Take Advantage of our Social Media Marketing in McAllen

Does your small business need help online? Our social media team in McAllen offers top-of-the-line, knowledgeable, and friendly services that are bound to make your small business thrive! We also want to share three ways to help improve your social presence! Using our knowledge and skills, we will work to improve your social media presence... read more

3 Ways Social Media Can Boost Your Business Online

Brand awareness includes building a rapport with your current followers, posting consistently to stay on potential customer's minds, and being mindful of what your followers say about your products and services. Today, social media marketing is necessary for businesses who want to expand their presence online. Our social media strategists at Imagine It Studios want... read more

The Power of Public Figures and Influencers on Your Brand

If you aren’t living under a rock, then chances are you’ve seen celebrities pitching a product of some sort. Nowadays, this strategy extends beyond celebrities, and “influencers” are getting in on the action. You can find influencers all over social media, and companies are hiring them to showcase their brands. And, with many companies doing... read more

4 Social Media Mistakes That Can Cost You Customers and Your Reputation

Social media can be a whirlwind of an experience if you’re trying to build your brand. When starting, it can be overwhelming if you have no idea what to post, when to post, how to engage with potential customers, how to respond to tough questions and comments, and how to elevate your brand.  Businesses can... read more

Apple vs. Facebook: The War on Privacy and How it Can Affect Small Businesses

Buckle up, business owners. Apple announced in 2020 that it would introduce a feature in a future iOS update allowing users to permit apps to track their activity. iPhone and iPad users will see a popup explaining that an app wants to track them, and app developers can use this popup to explain how user... read more

5 More Social Media Trends That Will Make Strides in 2021!

Social media has become a powerhouse of success for small businesses, and in 2021, making strides with your campaign looks good, but only if you utilize a few strategies. In a previous blog, we covered this topic at length and decided to extend that list with five more trends! Check it out below. Unique Content... read more

5 Social Media Trends That Will Make Strides in 2021!

One of the biggest lessons we learned in 2020 was just how much of a role social media plays in our lives. With so many people staying home due to the pandemic, countless businesses were forced to focus on their social media presence to continue growing and making sales. With 2021 comes new trends in... read more

5 Great Content Ideas to Increase Engagement on Facebook

We all engage with each other on Facebook by clicking on articles, tagging friends and family, sharing videos and pictures, and by scrolling and liking posts. The more engagement your posts receive, the more visible your content and page will be. When others do the same with your posts, it keeps the ball rolling.  It’s... read more

3 Very Common Practices That Can Kill Your Instagram Presence

Not all tips and strategies are created equal. Some can decrease and/or limit your growth on social media! In worst-case scenarios, some frowned-upon strategies can even get you banned from social media giants like Instagram! As a digital marketing agency in McAllen, we’ve seen a few of these used on brands. We’ve even seen the... read more

5 Tips for Taking the Perfect Social Media Pictures!

Photography is the staple of social media. Every day, 300 million pictures are uploaded to Facebook and 95 million are uploaded to Instagram. With so many companies vying for consumer attention, how do you make your photos stand out? Whether you’re using a phone or camera, you don’t need an impressive or expensive setup to... read more

Why Your Business Should Utilize Retargeting Ads

Have you ever been on a website shopping for clothes, electronics, or something else, and then on another site, like Facebook, you spot those products or something similar in an ad? If so, did you think to yourself how much of a coincidence it was? Well, when that happens, it isn’t a coincidence. It’s called... read more

How We Quadrupled Explore McAllen’s Social Media Presence!

Social media is a powerhouse in the marketing field. We’re almost always on our phones, tablets, laptops, desktops, etc., so screen time is at an all-time high. Now, with more and more of us at home because of the COVID-19 pandemic, there’s been a huge increase in content creators, videographers, and people using their creativity... read more

Attention Businessowners: Here’s What You Should be Doing to Build Your Brand on Social Media

In social media marketing, having unique ideas and being ready to execute them in the best way possible is much easier said than done. Our social media strategists take their responsibilities very seriously, and that’s why our clients have stuck with us for so long. In this piece, we’d like to go over a few... read more

3 Mistakes That Can Really Hurt Your Digital Marketing Campaign

A company’s digital marketing presence is its most valuable asset. It’s what keeps the site relevant and lively on top of being easy to access and navigate. Digital marketing in 2020 will more than likely see a few substantial changes, but let’s face it, this happens every year! If you’re planning on tackling your company’s... read more