The Power of Public Figures and Influencers on Your Brand

If you aren’t living under a rock, then chances are you’ve seen celebrities pitching a product of some sort. Nowadays, this strategy extends beyond celebrities, and “influencers” are getting in on the action. You can find influencers all over social media, and companies are hiring them to showcase their brands. And, with many companies doing... read more

4 Social Media Mistakes That Can Cost You Customers and Your Reputation

Social media can be a whirlwind of an experience if you’re trying to build your brand. When starting, it can be overwhelming if you have no idea what to post, when to post, how to engage with potential customers, how to respond to tough questions and comments, and how to elevate your brand.  Businesses can... read more

Apple vs. Facebook: The War on Privacy and How it Can Affect Small Businesses

Buckle up, business owners. Apple announced in 2020 that it would introduce a feature in a future iOS update allowing users to permit apps to track their activity. iPhone and iPad users will see a popup explaining that an app wants to track them, and app developers can use this popup to explain how user... read more

5 More Social Media Trends That Will Make Strides in 2021!

Social media has become a powerhouse of success for small businesses, and in 2021, making strides with your campaign looks good, but only if you utilize a few strategies. In a previous blog, we covered this topic at length and decided to extend that list with five more trends! Check it out below. Unique Content... read more

5 Social Media Trends That Will Make Strides in 2021!

One of the biggest lessons we learned in 2020 was just how much of a role social media plays in our lives. With so many people staying home due to the pandemic, countless businesses were forced to focus on their social media presence to continue growing and making sales. With 2021 comes new trends in... read more

5 Great Content Ideas to Increase Engagement on Facebook

We all engage with each other on Facebook by clicking on articles, tagging friends and family, sharing videos and pictures, and by scrolling and liking posts. The more engagement your posts receive, the more visible your content and page will be. When others do the same with your posts, it keeps the ball rolling.  It’s... read more

3 Very Common Practices That Can Kill Your Instagram Presence

Not all tips and strategies are created equal. Some can decrease and/or limit your growth on social media! In worst-case scenarios, some frowned-upon strategies can even get you banned from social media giants like Instagram! As a digital marketing agency in McAllen, we’ve seen a few of these used on brands. We’ve even seen the... read more

5 Tips for Taking the Perfect Social Media Pictures!

Photography is the staple of social media. Every day, 300 million pictures are uploaded to Facebook and 95 million are uploaded to Instagram. With so many companies vying for consumer attention, how do you make your photos stand out? Whether you’re using a phone or camera, you don’t need an impressive or expensive setup to... read more

Why Your Business Should Utilize Retargeting Ads

Have you ever been on a website shopping for clothes, electronics, or something else, and then on another site, like Facebook, you spot those products or something similar in an ad? If so, did you think to yourself how much of a coincidence it was? Well, when that happens, it isn’t a coincidence. It’s called... read more

How We Quadrupled Explore McAllen’s Social Media Presence!

Social media is a powerhouse in the marketing field. We’re almost always on our phones, tablets, laptops, desktops, etc., so screen time is at an all-time high. Now, with more and more of us at home because of the COVID-19 pandemic, there’s been a huge increase in content creators, videographers, and people using their creativity... read more

Attention Businessowners: Here’s What You Should be Doing to Build Your Brand on Social Media

In social media marketing, having unique ideas and being ready to execute them in the best way possible is much easier said than done. Our social media strategists take their responsibilities very seriously, and that’s why our clients have stuck with us for so long. In this piece, we’d like to go over a few... read more

3 Mistakes That Can Really Hurt Your Digital Marketing Campaign

A company’s digital marketing presence is its most valuable asset. It’s what keeps the site relevant and lively on top of being easy to access and navigate. Digital marketing in 2020 will more than likely see a few substantial changes, but let’s face it, this happens every year! If you’re planning on tackling your company’s... read more

3 Social Media Tips You Should be Following to Remain Headstrong in 2020

Social media has grown to become an unstoppable giant over the last several years. It seems that everyone and their grandmother has a social media account these days on at least one of the three giant social titans: Facebook Twitter Instagram With the constantly growing popularity of social media in our lives, it’s no surprise... read more

3 Content Marketing Practices that Can Drive Leads and Retain Your Customers

As a small- to medium-sized business, you’ve more than likely met a handful of challenges when it comes to marketing your brand through different avenues. Whether it’s social media marketing, email marketing, or content marketing, each presents its own obstacles that often require you to re-evaluate your methods. With content marketing, trends come and go,... read more

Hidden Likes: What Instagram’s Newest Feature Might Mean for You and Your Brand

As a small- to medium-sized business owner, we’re almost positive that you have at least one commercial social media account. If you’re like most businesses out there, it’ll probably be Facebook, right? Many businesses these days are taking advantage of various social media platforms to increase their engagement with current and potential customers, and Instagram... read more

At the Top of Digital Marketing: Making it Big with the Rotary Crawfish Boil!

Did we see you at the 28th Annual Rotary Crawfish Boil this year? If so, you got to enjoy over 14,000 pounds of the best crawfish in South Texas, a fantastic evening of Texas country music, all while raising money for the charities of the McAllen South Rotary Club. But what you didn’t see was the work put... read more

Why You Should be Taking Full Advantage of a Social Media Content Calendar!

As a small- to medium-sized business owner, how do you stay ahead of the latest trends and grow your audience through your online presence? Take it from us that it all starts with how you manage your social media accounts, when you begin pushing emails, and how you handle your SEO marketing. Using a social... read more

Snapchat Strikes Back: How the Company Listened to and Addressed its Customers’ Wants and Complaints

Competition in the tech world is fierce, and one update on your favorite app could be the difference between gaining and losing countless users. Today we will discuss Snapchat, the social media phenom that refuses to quit, and how they are staying alive by keeping their finger on the social media pulse. Recently, Snapchat reported... read more

Why You Should Consider Running Re-Targeting Ads for Your Business

Let’s say that you own a small coffee shop located in the heart of your city. Your ads posted on social media enable you to drive your customers to your website and allow them to purchase merchandise online. Oftentimes, regular ads drive people to your website, but for whatever reason, the action stops there. There... read more

Instagram Stories: Taking Advantage of This Feature for Your Business Account

Instagram has come a long way since it launched in 2010. What started as a platform for photos has turned into the social media platform for business accounts. When Instagram Stories was launched in 2016, it was evident that they were making a jab at Snapchat. The platform has since grown with each update, the... read more

Why Social Media Deserves To Be Recognized On A Global Scale

June 30th is International Social Media Day! Social Media has changed the way we look at people, businesses, and their brands. The way it affects us and the world around us since its inception is astounding, and on this day we celebrate it for so many reasons! Social Media and its Impact Connecting the world... read more

Working Words: A Few Things to Know About SEO and How it Can Help Your Business

If you’re a small- to medium-sized business owner who happens to own a website for your company, then you’ve already taken that very first important step to setting your permanent digital footprint! If you’re using social media to get your company’s name out there, then good on you! You’ve taken that second step. But how... read more

4 Social Media Marketing Tips That Your Business Should be Living By

It seems like everyone is on social media these days! Whether it’s Facebook, Instagram or Twitter, different people have been engulfed in other people’s lives, comments and keeping up-to-date on the latest and greatest of new things. That’s why it’s crucial for businesses to stand out amongst the masses. But how should you do it?... read more

4 Important Ways You Should Go About Handling Negative Reviews on Social Media

With 2.77 billion social media users in the world, everything and anything can go viral. One bad review can spiral into a giant snowball of bad publicity, leaving your business with one-star ratings that can take a toll on your reputation. Social media reviews can be intimidating and even daunting, leaving businesses wondering if they... read more

Avoiding the Shaky Cam: 4 Stances to Help You Get Stable Shots for Your Video

We’ve all been there: you’re watching a video that looks more like the Blair Witch Project because of how shaky it is, and then you get that uncomfortable knot in your stomach that makes you feel queasy. Shaky footage is a common amateur mistake in the social media world that can jeopardize the enjoyment of... read more