An Effective Content Marketing Strategy: 3 Takeaways to Make Yours Succeed

For the layperson, content and content marketing may mean the same thing. But if you’ve been in the industry as long as we have, we can tell you without a doubt that this isn’t true. Writing for the sake of it and posting on your business’s website is a chore that will bear no fruit.... read more


Poor Web Design: What it Means to You as a Business Owner

Is your company’s website working out well for you? Are you getting the leads you wanted? How about the interaction you were hoping to see? Does it work as well on mobile devices as it does on laptops and desktops? If you answered “no” to all of these, then it’s time to reevaluate your site’s... read more


Business During COVID-19: Why Digital Marketing is so Important Right Now

Due to recent world events, countless people in the Valley are staying at home to keep safe, as they should be. For many business owners, though, this period has been one that’s tough, to say the least. With many people avoiding crowds and in-person shopping, small- and medium-sized businesses are taking a hit, especially if... read more


Attention Businessowners: Here’s What You Should be Doing to Build Your Brand on Social Media

In social media marketing, having unique ideas and being ready to execute them in the best way possible is much easier said than done. Our social media strategists take their responsibilities very seriously, and that’s why our clients have stuck with us for so long. In this piece, we’d like to go over a few... read more


Take Advantage of a Digital Marketing Campaign After Reopening Your Business!

We’re living in strange times, to say the least. We’re sure that many of you small- and medium-sized business owners were just itching to reopen after so many weeks of having to stay closed due to the COVID-19 pandemic. Well, the great news is that the time has come to reopen your doors! If you’ve... read more


How You Should Adjust Your Marketing Plan During the COVID-19 Pandemic

The last few weeks have been rough on small- to medium-sized business owners. The COVID-19 pandemic and subsequent stay-at-home orders to keep us all safe have caused a large downturn in shopping. Many businesses, however, have adopted curbside service and online shipping. If your business has hit a snag but is still operating, then it’s... read more


Strong SEO: 3 Things You Should be Doing to Stay High in the Rankings

Have you decided to take on the world of SEO on your own to get your small- or medium-sized business high in the rankings? We won’t lie. Ranking high on Google is tough, but with our McAllen digital marketing agency on your side, you’ll be setting your digital footprint in no time! If, on the... read more


To Rank High, You Need to Love SEO

Search engine optimization, or SEO, is just one of the many gears in the clock that makes digital marketing a haven for creativity and brainstorming. It’s what helps your website rank well on Google and other search engines and allows for you, as a business owner, to take the bull by the horns and grow... read more


3 Mistakes That Can Really Hurt Your Digital Marketing Campaign

A company’s digital marketing presence is its most valuable asset. It’s what keeps the site relevant and lively on top of being easy to access and navigate. Digital marketing in 2020 will more than likely see a few substantial changes, but let’s face it, this happens every year! If you’re planning on tackling your company’s... read more


3 Social Media Tips You Should be Following to Remain Headstrong in 2020

Social media has grown to become an unstoppable giant over the last several years. It seems that everyone and their grandmother has a social media account these days on at least one of the three giant social titans: Facebook Twitter Instagram With the constantly growing popularity of social media in our lives, it’s no surprise... read more


3 Digital Marketing Trends That Will Continue Dominating in 2020

Goodbye 2019, hello 2020! If you’re excited for the dawn of a new decade, then you aren’t alone. At Imagine It Studios, our team of wordsmiths, social media gurus, and detail-oriented web designers can’t wait to see what the new year and decade holds for digital marketing. The industry has changed so much over the... read more


Why Your Business Needs the Help of Our In-House Digital Marketing Agency in McAllen

Digital marketing is progressively becoming the norm, so much so that nowadays “digital” is being dropped from the phrase. Gone are the days of small businesses focusing on radio ads, TV commercials, and billboards. Now we’re seeing similar ads showing up on various webpages and social media. It’s a changing digital landscape and countless small-... read more


For Entrepreneurs, the First Step in Finding Online Success is Having 3 Realistic Expectations

If you’re planning on dipping your toes into the online landscape to build your brand, then there are some realistic expectations to have first. Now, we understand having a dream to make it big as an entrepreneur, but business ownership has to be taken seriously. And one of the most important things is being realistic... read more


3 Basic Web Design Tips That Will Stand the Test of Time to Generate the Leads You Need

It almost seems like ages ago that the web design industry revolutionized how consumers engage with content online. In the early days, all it took to get solid leads and engagement was some simple paragraphs of copy. Nowadays, though, things are much more complex. If a site has uninspiring content or lacks eye-catching graphics and... read more


3 Content Marketing Practices that Can Drive Leads and Retain Your Customers

As a small- to medium-sized business, you’ve more than likely met a handful of challenges when it comes to marketing your brand through different avenues. Whether it’s social media marketing, email marketing, or content marketing, each presents its own obstacles that often require you to re-evaluate your methods. With content marketing, trends come and go,... read more


Hidden Likes: What Instagram’s Newest Feature Might Mean for You and Your Brand

As a small- to medium-sized business owner, we’re almost positive that you have at least one commercial social media account. If you’re like most businesses out there, it’ll probably be Facebook, right? Many businesses these days are taking advantage of various social media platforms to increase their engagement with current and potential customers, and Instagram... read more


When it Comes to Keeping Your Website on Top, Content is King

Let’s face it, digital marketing in McAllen is slowly becoming just “marketing.” Gone are the days of relying heavily on television, radio, and newspaper ads. Now, you have commercial giants plastering their ads all over social media and millions of websites. If you are a small-to-medium-sized business owner, you’re probably wondering how you’ll be able... read more


Three Simple Things to Remember When You’re Writing Content for Your Website

As the leading digital marketing agency of McAllen, our company knows the ins-and-outs of creating a solid and long-lasting digital footprint for our clients. Whether we’re creating a marketing plan for a small business or a campaign to generate leads for a medium-sized company, we’ll always give 110%. Although we offer many services, with each... read more


Social Buying: Building a Larger Clientele with Instagram’s Shopping Feature

In digital marketing, we’re always aiming to encourage as much engagement as possible through various social media channels on behalf of our clients. But, as with any industry, times and techniques change. And when they do, we’re always ready to adapt. You can imagine our excitement when social media giant Instagram announced a new feature... read more


A Panic on Social Media: What Your Company Should and Shouldn’t do When Handling One

If you’re a small business owner who also happens to be handling your company’s social media accounts, then you’re well aware of how tough it can be to juggle both responsibilities. Now imagine you’re dealing with a social media crisis. A customer isn’t happy with your product and is taking to Facebook, Twitter, or Instagram... read more


3 More Content Marketing Pointers That Will Help You Increase Engagement and Leads in 2019

In a previous piece, we went over three content marketing tips that, when done right, will help you easily generate sales leads in 2019. We figured that we had a little more to tell, so we’ll be going over three more! Although we’re already in March, it’s never too late to change your ways if... read more


3 Content Marketing Pointers that will Help You Increase Engagement and Leads in 2019

If you found that your content marketing efforts yielded little to no results in 2018, then now is the time to make a change. Although we’re already a month into the new year, it’s never too late to step back and create a plan of action to make your content marketing outlook a great one.... read more


Working Words: A Few Things to Know About SEO and How it Can Help Your Business

If you’re a small- to medium-sized business owner who happens to own a website for your company, then you’ve already taken that very first important step to setting your permanent digital footprint! If you’re using social media to get your company’s name out there, then good on you! You’ve taken that second step. But how... read more


Taco Palenque: A Unique Taste Calls for a Unique Website

Taco Palenque’s “Big Sabor” (translation: big flavor) has helped them grow from a small independent restaurant in Laredo, Texas to one that has locations across South Texas, including San Antonio, Houston and the Rio Grande Valley. But when it came to their website, the flavor tended to leave a bad taste in their visitors’ mouths.... read more