For the layperson, content and content marketing may mean the same thing. But if you’ve been in the industry as long as we have, we can tell you without a doubt that this isn’t true. Writing for the sake of it and posting on your business’s website is a chore that will bear no fruit.... read more
Due to recent world events, countless people in the Valley are staying at home to keep safe, as they should be. For many business owners, though, this period has been one that’s tough, to say the least. With many people avoiding crowds and in-person shopping, small- and medium-sized businesses are taking a hit, especially if... read more
In social media marketing, having unique ideas and being ready to execute them in the best way possible is much easier said than done. Our social media strategists take their responsibilities very seriously, and that’s why our clients have stuck with us for so long. In this piece, we’d like to go over a few... read more
We’re living in strange times, to say the least. We’re sure that many of you small- and medium-sized business owners were just itching to reopen after so many weeks of having to stay closed due to the COVID-19 pandemic. Well, the great news is that the time has come to reopen your doors! If you’ve... read more
The last few weeks have been rough on small- to medium-sized business owners. The COVID-19 pandemic and subsequent stay-at-home orders to keep us all safe have caused a large downturn in shopping. Many businesses, however, have adopted curbside service and online shipping. If your business has hit a snag but is still operating, then it’s... read more
Have you decided to take on the world of SEO on your own to get your small- or medium-sized business high in the rankings? We won’t lie. Ranking high on Google is tough, but with our McAllen digital marketing agency on your side, you’ll be setting your digital footprint in no time! If, on the... read more
Search engine optimization, or SEO, is just one of the many gears in the clock that makes digital marketing a haven for creativity and brainstorming. It’s what helps your website rank well on Google and other search engines and allows for you, as a business owner, to take the bull by the horns and grow... read more
A company’s digital marketing presence is its most valuable asset. It’s what keeps the site relevant and lively on top of being easy to access and navigate. Digital marketing in 2020 will more than likely see a few substantial changes, but let’s face it, this happens every year! If you’re planning on tackling your company’s... read more
Social media has grown to become an unstoppable giant over the last several years. It seems that everyone and their grandmother has a social media account these days on at least one of the three giant social titans: Facebook Twitter Instagram With the constantly growing popularity of social media in our lives, it’s no surprise... read more
Goodbye 2019, hello 2020! If you’re excited for the dawn of a new decade, then you aren’t alone. At Imagine It Studios, our team of wordsmiths, social media gurus, and detail-oriented web designers can’t wait to see what the new year and decade holds for digital marketing. The industry has changed so much over the... read more
Digital marketing is progressively becoming the norm, so much so that nowadays “digital” is being dropped from the phrase. Gone are the days of small businesses focusing on radio ads, TV commercials, and billboards. Now we’re seeing similar ads showing up on various webpages and social media. It’s a changing digital landscape and countless small-... read more
If you’re planning on dipping your toes into the online landscape to build your brand, then there are some realistic expectations to have first. Now, we understand having a dream to make it big as an entrepreneur, but business ownership has to be taken seriously. And one of the most important things is being realistic... read more
It almost seems like ages ago that the web design industry revolutionized how consumers engage with content online. In the early days, all it took to get solid leads and engagement was some simple paragraphs of copy. Nowadays, though, things are much more complex. If a site has uninspiring content or lacks eye-catching graphics and... read more
As a small- to medium-sized business, you’ve more than likely met a handful of challenges when it comes to marketing your brand through different avenues. Whether it’s social media marketing, email marketing, or content marketing, each presents its own obstacles that often require you to re-evaluate your methods. With content marketing, trends come and go,... read more
As a small- to medium-sized business owner, we’re almost positive that you have at least one commercial social media account. If you’re like most businesses out there, it’ll probably be Facebook, right? Many businesses these days are taking advantage of various social media platforms to increase their engagement with current and potential customers, and Instagram... read more
Let’s face it, digital marketing in McAllen is slowly becoming just “marketing.” Gone are the days of relying heavily on television, radio, and newspaper ads. Now, you have commercial giants plastering their ads all over social media and millions of websites. If you are a small-to-medium-sized business owner, you’re probably wondering how you’ll be able... read more
As the leading digital marketing agency of McAllen, our company knows the ins-and-outs of creating a solid and long-lasting digital footprint for our clients. Whether we’re creating a marketing plan for a small business or a campaign to generate leads for a medium-sized company, we’ll always give 110%. Although we offer many services, with each... read more
In digital marketing, we’re always aiming to encourage as much engagement as possible through various social media channels on behalf of our clients. But, as with any industry, times and techniques change. And when they do, we’re always ready to adapt. You can imagine our excitement when social media giant Instagram announced a new feature... read more
If you’re a small business owner who also happens to be handling your company’s social media accounts, then you’re well aware of how tough it can be to juggle both responsibilities. Now imagine you’re dealing with a social media crisis. A customer isn’t happy with your product and is taking to Facebook, Twitter, or Instagram... read more
In a previous piece, we went over three content marketing tips that, when done right, will help you easily generate sales leads in 2019. We figured that we had a little more to tell, so we’ll be going over three more! Although we’re already in March, it’s never too late to change your ways if... read more
If you found that your content marketing efforts yielded little to no results in 2018, then now is the time to make a change. Although we’re already a month into the new year, it’s never too late to step back and create a plan of action to make your content marketing outlook a great one.... read more
If you’re a small- to medium-sized business owner who happens to own a website for your company, then you’ve already taken that very first important step to setting your permanent digital footprint! If you’re using social media to get your company’s name out there, then good on you! You’ve taken that second step. But how... read more
Taco Palenque’s “Big Sabor” (translation: big flavor) has helped them grow from a small independent restaurant in Laredo, Texas to one that has locations across South Texas, including San Antonio, Houston and the Rio Grande Valley. But when it came to their website, the flavor tended to leave a bad taste in their visitors’ mouths.... read more
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