Don’t Miss Out on these Social Media Trends in 2022!

Social media has taken the world by storm! If you are a small business owner in need of social media exposure, our social media marketing team in McAllen is happy to help! By using the latest trends in 2022, your small business will have optimal exposure and greater customer engagement. Engage with Large Audiences on... read more


3 Ways to Transform Your Website from Doable to Clickable

Your website is an essential tool for your business. Even so, having a site is not enough. If you want your website to entice customers to click on and return to, you need to work with our McAllen marketing web design and development team. A website ensures your customers have a place to shop for... read more


3 Tips on Writing a Good Meta Description

Are you trying to improve your business's digital marketing in McAllen? How about your Google ranking? While social media and a website are great assets to have, your business can be accessible to more people in your area. This is where Search Engine Optimization (SEO) plays a big role. There are many elements incorporated in... read more


Client Spotlight: South Texas Bingo!

Imagine It Studios prides itself on supporting businesses by boosting their online presence. Some companies have a website, but these can get outdated if they are untouched for a while. Other times, a business will need a website that is updated regularly. We want to feature one of our clients who needed a new site.... read more


4 Reasons Why Email Marketing Is Essential During A Social Media Shutdown

On Monday, October 4th, we experienced a six-hour global social-media outage, causing a frenzy amongst businesses who rely on social media to connect with customers. According to Facebook’s vice president of infrastructure, Santosh Janardhan, the outage was caused by “...configuration changes on backbone routers,” which interrupted communication and halted their services. If you don’t want your... read more


The Difference Between Short-Term and Long-Term Marketing

Marketing is an essential part of business growth. Whether you own a restaurant or construction company, your overall marketing strategy should reflect your business goals. But one of the main misunderstandings we see among business owners involves the difference between short- and long-term marketing strategies. Let’s go over it briefly below. What is Short-Term Marketing?... read more


4 Reasons Many Consumers Abandon Their Cart Before Making an Online Purchase

One of the most frustrating things in e-commerce is when a customer is close to checking out in an online shop and then abandons their cart. This drawback is something that plagues many online businesses. In fact, according to Sleek Note, the average abandoned cart rate is 70%, with mobile users at a higher rate... read more


Why Your Business Should Utilize Retargeting Ads

Have you ever been on a website shopping for clothes, electronics, or something else, and then on another site, like Facebook, you spot those products or something similar in an ad? If so, did you think to yourself how much of a coincidence it was? Well, when that happens, it isn’t a coincidence. It’s called... read more


An Effective Content Marketing Strategy: 3 Takeaways to Make Yours Succeed

For the layperson, content and content marketing may mean the same thing. But if you’ve been in the industry as long as we have, we can tell you without a doubt that this isn’t true. Writing for the sake of it and posting on your business’s website is a chore that will bear no fruit.... read more


Business During COVID-19: Why Digital Marketing is so Important Right Now

Due to recent world events, countless people in the Valley are staying at home to keep safe, as they should be. For many business owners, though, this period has been one that’s tough, to say the least. With many people avoiding crowds and in-person shopping, small- and medium-sized businesses are taking a hit, especially if... read more


Take Advantage of a Digital Marketing Campaign After Reopening Your Business!

We’re living in strange times, to say the least. We’re sure that many of you small- and medium-sized business owners were just itching to reopen after so many weeks of having to stay closed due to the COVID-19 pandemic. Well, the great news is that the time has come to reopen your doors! If you’ve... read more


How You Should Adjust Your Marketing Plan During the COVID-19 Pandemic

The last few weeks have been rough on small- to medium-sized business owners. The COVID-19 pandemic and subsequent stay-at-home orders to keep us all safe have caused a large downturn in shopping. Many businesses, however, have adopted curbside service and online shipping. If your business has hit a snag but is still operating, then it’s... read more


To Rank High, You Need to Love SEO

Search engine optimization, or SEO, is just one of the many gears in the clock that makes digital marketing a haven for creativity and brainstorming. It’s what helps your website rank well on Google and other search engines and allows for you, as a business owner, to take the bull by the horns and grow... read more


3 Mistakes That Can Really Hurt Your Digital Marketing Campaign

A company’s digital marketing presence is its most valuable asset. It’s what keeps the site relevant and lively on top of being easy to access and navigate. Digital marketing in 2020 will more than likely see a few substantial changes, but let’s face it, this happens every year! If you’re planning on tackling your company’s... read more


3 Social Media Tips You Should be Following to Remain Headstrong in 2020

Social media has grown to become an unstoppable giant over the last several years. It seems that everyone and their grandmother has a social media account these days on at least one of the three giant social titans: Facebook Twitter Instagram With the constantly growing popularity of social media in our lives, it’s no surprise... read more


3 Digital Marketing Trends That Will Continue Dominating in 2020

Goodbye 2019, hello 2020! If you’re excited for the dawn of a new decade, then you aren’t alone. At Imagine It Studios, our team of wordsmiths, social media gurus, and detail-oriented web designers can’t wait to see what the new year and decade holds for digital marketing. The industry has changed so much over the... read more


Why Your Business Needs the Help of Our In-House Digital Marketing Agency in McAllen

Digital marketing is progressively becoming the norm, so much so that nowadays “digital” is being dropped from the phrase. Gone are the days of small businesses focusing on radio ads, TV commercials, and billboards. Now we’re seeing similar ads showing up on various webpages and social media. It’s a changing digital landscape and countless small-... read more


For Entrepreneurs, the First Step in Finding Online Success is Having 3 Realistic Expectations

If you’re planning on dipping your toes into the online landscape to build your brand, then there are some realistic expectations to have first. Now, we understand having a dream to make it big as an entrepreneur, but business ownership has to be taken seriously. And one of the most important things is being realistic... read more


3 Content Marketing Practices that Can Drive Leads and Retain Your Customers

As a small- to medium-sized business, you’ve more than likely met a handful of challenges when it comes to marketing your brand through different avenues. Whether it’s social media marketing, email marketing, or content marketing, each presents its own obstacles that often require you to re-evaluate your methods. With content marketing, trends come and go,... read more


When it Comes to Keeping Your Website on Top, Content is King

Let’s face it, digital marketing in McAllen is slowly becoming just “marketing.” Gone are the days of relying heavily on television, radio, and newspaper ads. Now, you have commercial giants plastering their ads all over social media and millions of websites. If you are a small-to-medium-sized business owner, you’re probably wondering how you’ll be able... read more


Three Simple Things to Remember When You’re Writing Content for Your Website

As the leading digital marketing agency of McAllen, our company knows the ins-and-outs of creating a solid and long-lasting digital footprint for our clients. Whether we’re creating a marketing plan for a small business or a campaign to generate leads for a medium-sized company, we’ll always give 110%. Although we offer many services, with each... read more


At the Top of Digital Marketing: Making it Big with the Rotary Crawfish Boil!

Did we see you at the 28th Annual Rotary Crawfish Boil this year? If so, you got to enjoy over 14,000 pounds of the best crawfish in South Texas, a fantastic evening of Texas country music, all while raising money for the charities of the McAllen South Rotary Club. But what you didn’t see was the work put... read more


Social Buying: Building a Larger Clientele with Instagram’s Shopping Feature

In digital marketing, we’re always aiming to encourage as much engagement as possible through various social media channels on behalf of our clients. But, as with any industry, times and techniques change. And when they do, we’re always ready to adapt. You can imagine our excitement when social media giant Instagram announced a new feature... read more


A Panic on Social Media: What Your Company Should and Shouldn’t do When Handling One

If you’re a small business owner who also happens to be handling your company’s social media accounts, then you’re well aware of how tough it can be to juggle both responsibilities. Now imagine you’re dealing with a social media crisis. A customer isn’t happy with your product and is taking to Facebook, Twitter, or Instagram... read more


3 More Content Marketing Pointers That Will Help You Increase Engagement and Leads in 2019

In a previous piece, we went over three content marketing tips that, when done right, will help you easily generate sales leads in 2019. We figured that we had a little more to tell, so we’ll be going over three more! Although we’re already in March, it’s never too late to change your ways if... read more