There are tons of great options for email marketing out there that we listed and all of them have a customer journey map or option. While there are a ton of great customer journeys we can dive into – our team has found that these 3 are always the mainframe when starting your email marketing. ... read more
Email Marketing is one of the most important strategies for your e-commerce business. Whether you are a small business selling online or an established brand looking to dominate the online world - email marketing is your key to not only retaining customers but creating that customer experience that will drive sales. But first…. What... read more
Social media platforms have been saturated with countless posts and videos. It can be challenging for your customers to find your service or product in the endless sea of information on social media. If it is increasingly difficult for your business to be found, it might be time to start native advertising in McAllen. What... read more
It’s springtime, which is the perfect time to do a little spring cleaning and update your digital marketing plan for your business! If you’ve never made a marketing plan before, we highly recommend reaching out to our McAllen advertising and RGV web design team! We can help you strategize, compete locally, and get seen faster. ... read more
Social media has taken the world by storm! If you are a small business owner in need of social media exposure, our social media marketing team in McAllen is happy to help! By using the latest trends in 2022, your small business will have optimal exposure and greater customer engagement. Engage with Large Audiences on... read more
Your website is an essential tool for your business. Even so, having a site is not enough. If you want your website to entice customers to click on and return to, you need to work with our McAllen marketing web design and development team. A website ensures your customers have a place to shop for... read more
Are you trying to improve your business's digital marketing in McAllen? How about your Google ranking? While social media and a website are great assets to have, your business can be accessible to more people in your area. This is where Search Engine Optimization (SEO) plays a big role. There are many elements incorporated in... read more
Imagine It Studios prides itself on supporting businesses by boosting their online presence. Some companies have a website, but these can get outdated if they are untouched for a while. Other times, a business will need a website that is updated regularly. We want to feature one of our clients who needed a new site.... read more
On Monday, October 4th, we experienced a six-hour global social-media outage, causing a frenzy amongst businesses who rely on social media to connect with customers. According to Facebook’s vice president of infrastructure, Santosh Janardhan, the outage was caused by “...configuration changes on backbone routers,” which interrupted communication and halted their services. If you don’t want your... read more
Marketing is an essential part of business growth. Whether you own a restaurant or construction company, your overall marketing strategy should reflect your business goals. But one of the main misunderstandings we see among business owners involves the difference between short- and long-term marketing strategies. Let’s go over it briefly below. What is Short-Term Marketing?... read more
One of the most frustrating things in e-commerce is when a customer is close to checking out in an online shop and then abandons their cart. This drawback is something that plagues many online businesses. In fact, according to Sleek Note, the average abandoned cart rate is 70%, with mobile users at a higher rate... read more
Have you ever been on a website shopping for clothes, electronics, or something else, and then on another site, like Facebook, you spot those products or something similar in an ad? If so, did you think to yourself how much of a coincidence it was? Well, when that happens, it isn’t a coincidence. It’s called... read more
For the layperson, content and content marketing may mean the same thing. But if you’ve been in the industry as long as we have, we can tell you without a doubt that this isn’t true. Writing for the sake of it and posting on your business’s website is a chore that will bear no fruit.... read more
Due to recent world events, countless people in the Valley are staying at home to keep safe, as they should be. For many business owners, though, this period has been one that’s tough, to say the least. With many people avoiding crowds and in-person shopping, small- and medium-sized businesses are taking a hit, especially if... read more
We’re living in strange times, to say the least. We’re sure that many of you small- and medium-sized business owners were just itching to reopen after so many weeks of having to stay closed due to the COVID-19 pandemic. Well, the great news is that the time has come to reopen your doors! If you’ve... read more
The last few weeks have been rough on small- to medium-sized business owners. The COVID-19 pandemic and subsequent stay-at-home orders to keep us all safe have caused a large downturn in shopping. Many businesses, however, have adopted curbside service and online shipping. If your business has hit a snag but is still operating, then it’s... read more
Search engine optimization, or SEO, is just one of the many gears in the clock that makes digital marketing a haven for creativity and brainstorming. It’s what helps your website rank well on Google and other search engines and allows for you, as a business owner, to take the bull by the horns and grow... read more
A company’s digital marketing presence is its most valuable asset. It’s what keeps the site relevant and lively on top of being easy to access and navigate. Digital marketing in 2020 will more than likely see a few substantial changes, but let’s face it, this happens every year! If you’re planning on tackling your company’s... read more
Social media has grown to become an unstoppable giant over the last several years. It seems that everyone and their grandmother has a social media account these days on at least one of the three giant social titans: Facebook Twitter Instagram With the constantly growing popularity of social media in our lives, it’s no surprise... read more
Goodbye 2019, hello 2020! If you’re excited for the dawn of a new decade, then you aren’t alone. At Imagine It Studios, our team of wordsmiths, social media gurus, and detail-oriented web designers can’t wait to see what the new year and decade holds for digital marketing. The industry has changed so much over the... read more
Digital marketing is progressively becoming the norm, so much so that nowadays “digital” is being dropped from the phrase. Gone are the days of small businesses focusing on radio ads, TV commercials, and billboards. Now we’re seeing similar ads showing up on various webpages and social media. It’s a changing digital landscape and countless small-... read more
If you’re planning on dipping your toes into the online landscape to build your brand, then there are some realistic expectations to have first. Now, we understand having a dream to make it big as an entrepreneur, but business ownership has to be taken seriously. And one of the most important things is being realistic... read more
As a small- to medium-sized business, you’ve more than likely met a handful of challenges when it comes to marketing your brand through different avenues. Whether it’s social media marketing, email marketing, or content marketing, each presents its own obstacles that often require you to re-evaluate your methods. With content marketing, trends come and go,... read more
Let’s face it, digital marketing in McAllen is slowly becoming just “marketing.” Gone are the days of relying heavily on television, radio, and newspaper ads. Now, you have commercial giants plastering their ads all over social media and millions of websites. If you are a small-to-medium-sized business owner, you’re probably wondering how you’ll be able... read more
As the leading digital marketing agency of McAllen, our company knows the ins-and-outs of creating a solid and long-lasting digital footprint for our clients. Whether we’re creating a marketing plan for a small business or a campaign to generate leads for a medium-sized company, we’ll always give 110%. Although we offer many services, with each... read more
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