When it Comes to Keeping Your Website on Top, Content is King

Let’s face it, digital marketing in McAllen is slowly becoming just “marketing.” Gone are the days of relying heavily on television, radio, and newspaper ads. Now, you have commercial giants plastering their ads all over social media and millions of websites. If you are a small-to-medium-sized business owner, you’re probably wondering how you’ll be able... read more


Three Simple Things to Remember When You’re Writing Content for Your Website

As the leading digital marketing agency of McAllen, our company knows the ins-and-outs of creating a solid and long-lasting digital footprint for our clients. Whether we’re creating a marketing plan for a small business or a campaign to generate leads for a medium-sized company, we’ll always give 110%. Although we offer many services, with each... read more


At the Top of Digital Marketing: Making it Big with the Rotary Crawfish Boil!

Did we see you at the 28th Annual Rotary Crawfish Boil this year? If so, you got to enjoy over 14,000 pounds of the best crawfish in South Texas, a fantastic evening of Texas country music, all while raising money for the charities of the McAllen South Rotary Club. But what you didn’t see was the work put... read more


Social Buying: Building a Larger Clientele with Instagram’s Shopping Feature

In digital marketing, we’re always aiming to encourage as much engagement as possible through various social media channels on behalf of our clients. But, as with any industry, times and techniques change. And when they do, we’re always ready to adapt. You can imagine our excitement when social media giant Instagram announced a new feature... read more


A Panic on Social Media: What Your Company Should and Shouldn’t do When Handling One

If you’re a small business owner who also happens to be handling your company’s social media accounts, then you’re well aware of how tough it can be to juggle both responsibilities. Now imagine you’re dealing with a social media crisis. A customer isn’t happy with your product and is taking to Facebook, Twitter, or Instagram... read more


3 More Content Marketing Pointers That Will Help You Increase Engagement and Leads in 2019

In a previous piece, we went over three content marketing tips that, when done right, will help you easily generate sales leads in 2019. We figured that we had a little more to tell, so we’ll be going over three more! Although we’re already in March, it’s never too late to change your ways if... read more


3 Content Marketing Pointers that will Help You Increase Engagement and Leads in 2019

If you found that your content marketing efforts yielded little to no results in 2018, then now is the time to make a change. Although we’re already a month into the new year, it’s never too late to step back and create a plan of action to make your content marketing outlook a great one.... read more


How Small Businesses Can Generate Sales with Our Digital Marketing Agency in McAllen

As we near the holidays, you’re going to see people shopping everywhere around town. As a small- or medium-sized business owner, you might be wondering, “How can I attract customers like these other shops?” We believe that the best strategy to take is to reach out to your audience through your website and social media... read more


When it Comes to Web Design in McAllen, We’re Your Only Option!

Web Design can be a tricky game to master. Many people think it’s just a matter of throwing together a few elements, but so much more thought goes into it than that. Here at Imagine It Studios, our web design process is simple, to-the-point and, most importantly, beneficial to our clients. Clear Optimization to Generate... read more


Breathing New Life and Energy Into Perlis Wellness Center’s Website

Perlis Wellness Center is an upscale medical spa in Chicago that was in dire need of a website that perfectly highlighted and reflected their incredible reputation. There also had to be an emphasis on appealing the new style to the company’s sophisticated clientele. Creating a website that reflected who they are was the center’s primary concern... read more


Giving You Some Insight Into Our Web Development Process in McAllen

With digital marketing constantly evolving, it can be tough deciding how to best go about adopting new ways to help your business keep up with competitors. One method that’s proven to work is either creating or updating your website. Web development is just one of the many important steps in a successful digital marketing campaign,... read more


4 Social Media Marketing Tips That Your Business Should be Living By

It seems like everyone is on social media these days! Whether it’s Facebook, Instagram or Twitter, different people have been engulfed in other people’s lives, comments and keeping up-to-date on the latest and greatest of new things. That’s why it’s crucial for businesses to stand out amongst the masses. But how should you do it?... read more


Exploring the Possibilities: How We Went About Updating Explore McAllen’s Website

Explore McAllen can best be described by McAllen’s Retail and Business Development Director, Rebecca M. Olaguibel. “Explore McAllen is the best way to keep up with all of the fun and excitement happening in the city.” As you can imagine, a city that’s always on-the-go will surely have a spurring nightlife, concerts, community events and... read more


Can Regulating Facebook Affect Your Marketing Efforts?

It’s no surprise that social media giant Facebook has surpassed most broadcasting media companies with its two billion active users. According to a study conducted by MSNBC, 45% of American adults get their news exclusively from Facebook. As a result, the Federal Communications Commission (FCC) is going back and forth on the idea of possibly... read more


Why You Should Never Neglect Content for Your Business’ Website and Social Media Accounts

There are many elements that go into digital marketing, such as web design, social media marketing, search engine optimization (SEO) and content marketing. The content that makes up your website and social media posts is imperative since it determines your business's credibility. It’s very important to hand your company’s content responsibility to someone who can... read more


Engineering a New Look and User Experience for Solorio, Inc.

Solorio, Inc. and the many members of our talented team are familiar with what goes into creating a work of art. The company’s owner, Simon Solorio, is an expert at blueprints and design, so he knows what it takes to make a structure look amazing. In the last few years alone, his company has received... read more


3 Photo Editing Apps That You Should be Using for Your Business’s Social Media Efforts

At Imagine It Studios, we take social media very seriously. Almost too serious, you can say. Obviously, the more creative you are with your posts, the higher the chances of gaining followers, shares and likes. We’ve found that it really helps to create unique strategies and photo styles for each client. This way, it’s sure... read more


Looking Serene: Proudly Introducing Avalon Spa & Salon’s Newest Website!

Avalon Spa & Salon has been dedicated to helping clients feel and look beautiful while taking them into the realm of relaxation. We felt it was important to upgrade their website with a more contemporary look that perfectly translated this philosophy. Although it was a long effort that required the work of so many members... read more


Why Your Business Should Take Advantage of Instagram Stories to Build its Brand Awareness

In August of 2016, the world was introduced to Instagram Stories, a feature that allowed adding stickers and filters to photos and videos before disappearing after 24 hours. Yes, this sounds very much like what Snapchat does, however, Snapchat can be abrasive and raw, which is fine if you’re sharing content with friends and family.... read more


Instagram Collections: What Many Claim is a Copy of Pinterest’s Most Popular Feature

Snapchat’s features are no strangers to being targeted by Facebook and Instagram. Last year alone, the two released their own versions of a story feature mimicking the already-successful “Snapchat Stories”. Just in case you aren’t aware of what’s been happening over the past few years on social media, here’s a brief overview of what we’re... read more


Putting it Bluntly: A Few Unique Ways Big Name Companies Have Used 4/20 Advertising

Putting your blue or red views aside, the United States has been steadily transforming into the land of red, white and green. North American marijuana sales totaled $6.7 billion in 2016, and in 2017, Colorado’s sales held steadily, topping $100 million for the eighth consecutive month. With nine states already making it legal to light... read more


Making Your Stomach Growl While Exploring Delia’s Tamales’ New Website!

Imagine sitting at your favorite restaurant, eating an unforgettable meal and soaking in all of its deliciousness. The flavors, ambience and personal connection you have with your favorite place to eat is something that can be hard to translate into a website. At Imagine It Studios, we knew that Delia’s Tamales had placed a big... read more


A Quick Look at Facebook Messenger’s Latest Snap-Like Feature

Facebook's latest mobile Messenger update has users amped that the social media giant is catching up with other similar apps. Snapchat stood its ground when denying the sell off of their app to Facebook, and what did Facebook do? Challenged it. Back in August, Instagram introduced "Instagram Stories", which shared a striking similarity to Snapchat.... read more


3 Rising Digital Marketing Trends to Expect in 2017

Anyone in the digital marketing arena understands that a key and crucial strategy is keeping up with the changes of an ever-evolving industry. For example, SEO is always evolving and one way to beat or catch up with the competition is to evolve with it. Below are some upcoming trends that are sure to grow... read more


5 Social Media Tips That Can Have People Noticing Your Business

Social media is a black hole of businesses, entertainment and news outlets reaching for our attention at all times. This endless tug of war for likes, retweets, shares and follows can seem daunting to any new business owner. Set your worries aside because we’ve put together five important tips that can help businesses garner likes,... read more