Why You Should Incorporate TikTok in Your Social Media Content Strategy

Love it or hate it, TikTok has become a staple in social media platforms. With 656 million downloads in 2021, surpassing Instagram, it’s been the number social media platform for three years in a row. In fact, TikTok dethroned Google in 2021 as the most popular website of the year, compared to a year prior.

With those kinds of statistics, there is no doubt about it – it is time to amp up your social media presence with our McAllen SEO company and start incorporating TikTok in your social media strategy. Our seo company wants to share how we can manage your accounts for you.

More Than Just Gen Z 

You may be thinking to yourself, how is my business going to capture my target audience with dancing videos of Gen Z. 

While Gen Z has mastered dancing videos, challenges, and pranks on TikTok, there is still over 50% of TikTok users that are 30 and over who enjoy the bite-sized content on the platform. 

Digital McAllen Content for the Win 

The creativity for Tik Tok content varies, and continues to change each week, and so do the trends. When it comes to creating your digital McAllen content on Tik Tok, think about what you are trying to say, and consider some of the many examples you can feature your message. 

Examples of TikTok Content: 

  • Educational
  • StoryTelling 
  • Live Streams
  • How-to Videos
  • Trending Sounds
  • Behind – the Scenes

Now this is just the beginning of ideas that our team has brainstormed and utilized on TikTok. Stay tuned for our next blog for more ways TikTok strategies your business needs! 

Cross-Posting is a Must

Now, while there has been some rivalry between Instagram stories and TikTok, we take full advantage of cross-posting on these two platforms to make the most of our client’s visibility. 

Cross-posting content has been one of the most advantageous strategies that we have utilized for our clients.

TikTok for the Win

Including TikTok in your social media strategy can be the difference your business needs to increase visibility and go viral like some of our other clients. Contact our RGV web design and McAllen advertising agency today to start conversation on your marketing strategies.