Oh, Snap: Snapchat is Releasing Spectacles!

With over eight million video uploads and 100 million people accessing Snapchat daily, the social media giant has blown up the industry’s game. Launched in 2011, Snapchat allows users to add captions, drawings and filters to videos and photos – which can be viewed for a maximum of 10 seconds – before they’re automatically erased.... read more

If You Can’t Buy it, Kill It: A Look at Instagram’s Newest Controversial Feature

The social media world is buzzing about Instagram unveiling its newest feature: “Instagram Stories”. This new feature allows users to share as much as they want throughout the day with photos and video clips that disappear after 24 hours. They also won’t appear on profile grids or feeds. Your stories can now be brought to... read more

A Closer Glimpse at Instagram’s New Logo

On Wednesday, May 9th, Instagram users woke up to a surprise: the company’s skeuomorphic icon now resembled the bright gradient color of Apple’s other photo-sharing apps. The new logo featured a rounded-square (the camera) with a simple dot against a multi-colored neon rainbow background. The former logo had the iconic retro-looking camera, which had become... read more

The Tweeting Takeover: How to Handle the Twitter Universe

There’s a popular blue bird that’s taking over how interactions with clientele are handled. Twitter is a big social media network of 140-character-filled statements that can bring your business visibility and generate online buzz. These online tweets are critical for sharing information and connecting you with your audience. The network averages an astonishing 320 million... read more

Tenth Time’s the Charm: My (Late) Resolution for 2016

When I was 15, I decided to have my first New Year’s resolution. Right when the clock struck midnight in 2005, I set out to dial up my teenage charm and try my best to woo my crush into a short-lived high school romance. Oh, I remember her so well. Her face was raccoon-like, with... read more

The Slow Loading Internet World

I woke up one morning on a weekend and decided to immediately learn what was going on in the world. I pulled out my phone and opened up the browser. Nothing. I sat there, groggy, but still on the edge as I waited for my page to open. Nothing came. I checked the corner for... read more

The Fun Awakens: Star Wars and Inspiration

You can’t escape Star Wars today, and that’s totally okay. Even here at the office, we’ve fully succumbed to hype. We’re rocking lightsabers and waving our hands trying to do Jedi mind tricks to get out of work early. Okay, maybe not that last part, but we’re all kinds of excited. Star Wars means a... read more

Roar Bacon: Why Mistakes Aren’t Always the Enemy

The funny thing about social media is that it’s always live, and a lot of the time, your audience is not very forgiving. Okay, so maybe funny isn’t the right word, especially for a social media coordinator. We’ve all had that moment of panic after sending a tweet that has an unfortunate typo. Sometimes, though,... read more

Change Is Scary: What A Change To Twitter Could Mean For Marketing

Twitter has always been a sort of addiction. The constant stream of news nuggets and content makes is hard to look away sometimes. In a way, that’s the beauty of the platform keeping things short and sweet keeps your eyes on the feed. Change seems to be on the way, though, and it could have... read more

In Good Hands: Social Media in the Hands of an Agency or In-House

Social media has risen to be one of the most crucial parts of any successful business. The versatility of social media to promote your brand and interact with customers goes a long way to getting people through the door. A digital marketing agency delivers for your business on multiple fronts. Let us help you get... read more

Timing is Everything: Knowing When to Tweet

Tweeting is all about timing. Hitting the mark with a post depends on a lot of factors, the biggest being deciding when to hit Tweet. If you post too early, you risk getting buried in the news of the day. Too late and your audience shrinks. If you get your timing just right, the potential... read more

Extreme Website Makeover: The Imagine It Studios Edition

Nobody loves a website makeover more than we do. As much as we love doing them for our clients, we decided to show our own site some much needed TLC. After countless hours of brainstorming and blood, sweat and tears, our digital marketing team is proud to announce the unveiling of our new and improved... read more

Turning Up the Volume on #Tunesday

We started something new here at Imagine It Studios on Tuesdays. We thought we’d gather our collective thoughts to give you an idea of what we listen to at the office. Music is a big deal for us. It not only entertains us, it pushes us when we’re working. It fuels our creative juices and... read more

Snapchat for Business: Why You and Snapchat Are a Perfect Match

When Snapchat first hit the social world, it was tethered to an image for facilitating the perk of vanishing pictures and videos. The introduction of features like Stories, Discover and image customization have since made Snapchat a social app that has shaken up the likes of Facebook, Twitter and Instagram. Today, Snapchat boasts about 100... read more

Pin It to Win It: Use Pinterest for Your Website’s Success

When it comes to social marketing on platforms like Pinterest, the question of when to pin can be just as important to ask as what to pin. There are many schools of thought when it comes to the timing of posts and some loosely accepted ideas of the perfect window, but what works best for... read more

Integrated Marketing: A Team-Based Approach to Securing Your Digital Success

The NBA Playoffs have recently started to heat things up on basketball courts across the country. If you’re anything like us, you watch every game with a fever of anticipation, hoping your team pulls a win closer to an NBA Championship. To hoist the trophy, not only does your team need your support to win,... read more

Facebook Unveils Video Chat Addition to its Messenger Feature

Since its foundation in 2004, Facebook has snowballed into one of the most powerful online entities in the world. Now, after countless additions to its list of features, Facebook has released video calls to its Messenger app. Nothing seems to be slowing Facebook down as one of the biggest social media platforms around and that’s... read more

1 Day, 2,200 People, 49 Countries, 3 Knowledge Seekers

When it comes to staying on top of the latest social and content marketing trends, Imagine It Studios is willing to do whatever it takes - even if it means traveling halfway across the country to the stunningly beautiful city of San Diego, California. As I write this, I am basking in the glow of... read more

Expert Talk: SXSWi Highlights the Importance of Content

The excitement and buzz of SXSWi is now in full swing and Imagine It Studios is front and center at this year’s hotbed for revolutionary trends and technological advancements. The start of SXSWi 2015 shed light on one of the most vital components of every marketing plan: content. Kaila Garrison and Lyndsay Iorio Signor, experts... read more

Website Facelift: New Year, New Look

Say goodbye to 2014 and hello to 2015. The New Year is a time for new beginnings, and if your company’s website has been neglected recently, perhaps you should resolve to make it over with a new look. Website technology is always evolving, which means techniques and skills used in the past may very well... read more

Web Design and Conversion Rate Optimization

In the digital world, people do judge a book by its cover. Luckily, you can use this to your advantage when developing your online marketing campaign. Visitors will draw an opinion of your website and company within seconds of viewing the landing page (the first page they will come across). The challenge is to create... read more

4 Reasons Why You Need a Digital Marketing Agency

Giving digital marketing a go on your own seems simple enough. You set up a neat website, a social media account and get some AdWords going. After a year or so, your online presence is stagnant without any of the positive feedback you were hoping for. What now? The digital marketing world is diverse and... read more

My Modeling Career

Nothing strikes fear in my stone-cold heart as much as facing a camera. It’s embarrassing, really. Point a lens in my general direction and I cower in terror. Either I’ll stealthily shimmy away from the shot, hide behind another enthusiastic subject or begin sweating profusely when there’s no escape. It all gets worse if I... read more

4 Tips for Writing Appealing Medical Content

Unless you have a medical degree or a strong admiration for the field, you may find yourself struggling to write engaging medical content. Don’t worry, this is natural. The medical field is full of intricacies most are unfamiliar with and confused by. However, in order to keep your practice or healthcare organization afloat, you must... read more

Life Without the Internet

About 70% of my life is driven by interactions with the Internet. Immediately after waking up, I groggily reach for my phone to catch up with Instagram and Facebook posts I may have missed in the past five hours. Not very many. As I work, my phone is constantly flashing with alerts from world-renowned news... read more