Defining the Right Goal for Your Website

Whether you’re an established business looking to conquer the digital world or a brand-new company looking to establish your credibility online, having a website is a crucial part of branching out and building your reputation. While there are several things to consider when building a website, such as its design and how you plan to... read more


The Difference Between Short-Term and Long-Term Marketing

Marketing is an essential part of business growth. Whether you own a restaurant or construction company, your overall marketing strategy should reflect your business goals. But one of the main misunderstandings we see among business owners involves the difference between short- and long-term marketing strategies. Let’s go over it briefly below. What is Short-Term Marketing?... read more


Web Development in McAllen: Why We Should be Your Only Choice

Web development is so much more than throwing together the perfect design and some images. You’ll need to consider the type of content that’ll best express what your company is about, how that content will get you ranked high on Google with search engine optimization (SEO), which types of photos/videos will be appropriate to push... read more


The Power of Public Figures and Influencers on Your Brand

If you aren’t living under a rock, then chances are you’ve seen celebrities pitching a product of some sort. Nowadays, this strategy extends beyond celebrities, and “influencers” are getting in on the action. You can find influencers all over social media, and companies are hiring them to showcase their brands. And, with many companies doing... read more


Web Development in McAllen: Why We Should be Your Only Choice

Web development is so much more than throwing together the perfect design and some images. You’ll need to consider the type of content that’ll best express what your company is about, how that content will get you ranked high on Google with search engine optimization (SEO), which types of photos/videos will be appropriate to push... read more


4 Reasons Many Consumers Abandon Their Cart Before Making an Online Purchase

One of the most frustrating things in e-commerce is when a customer is close to checking out in an online shop and then abandons their cart. This drawback is something that plagues many online businesses. In fact, according to Sleek Note, the average abandoned cart rate is 70%, with mobile users at a higher rate... read more


4 Social Media Mistakes That Can Cost You Customers and Your Reputation

Social media can be a whirlwind of an experience if you’re trying to build your brand. When starting, it can be overwhelming if you have no idea what to post, when to post, how to engage with potential customers, how to respond to tough questions and comments, and how to elevate your brand.  Businesses can... read more


4 Reasons Why Website Design for Your Business is Crucial for its Success

Several factors lead to a successful online presence, like mobile responsiveness, usability, fast-load times, etc. Don’t overlook one of the basic elements that can make or break your online identity, though.  Yes, we’re talking about website design!  How important is it when it comes to generating the leads you need? How can it impact your... read more


What SEO Is, Why Your Business Needs It, and Why We Do it Best

How’s your business’s web presence? How’s it competing with the 30+ million small businesses in the United States? At Imagine It Studios, we have a game plan for every business we take as a client. This includes how we handle their web presence, web design, social media standing, and more.  While these strategies work hand-in-hand... read more


5 McAllen Web Design Strategies That We Use to Maximize Your Online Presence

McAllen has so many amazing businesses. Unfortunately, some of these have neglected to acknowledge the importance of having a strong web presence. You might be thinking that a simple Facebook account will suffice, but this is the wrong line of thinking to have. The Internet is a goldmine for opportunities in digital success.   Websites... read more


5 Eye-Opening Website Statistics That Every Business Owner Should Know

Designing and building a website are not easy. Whether you’re looking to build an e-commerce, educational, brochure, or business website, how it’s done can affect your business’s credibility. Also, if your site isn’t user-friendly, mobile-compatible, quick-loading, or engaging, then your online growth can hit a snag. Here are five eye-opening statistics and solutions to help you... read more


Apple vs. Facebook: The War on Privacy and How it Can Affect Small Businesses

Buckle up, business owners. Apple announced in 2020 that it would introduce a feature in a future iOS update allowing users to permit apps to track their activity. iPhone and iPad users will see a popup explaining that an app wants to track them, and app developers can use this popup to explain how user... read more


Why Your Business Should Take Advantage of SEO in 2021 and Beyond!

While social media might seem like the crown jewel of the online world, search engine platforms still reign supreme. In fact, in 2020, Google recorded nearly 2.3 trillion searches according to InternetLiveStates.com! That’s a whole lot of searches for products, answers, and general information. As you can imagine, online shopping makes up a huge bulk... read more


5 More Social Media Trends That Will Make Strides in 2021!

Social media has become a powerhouse of success for small businesses, and in 2021, making strides with your campaign looks good, but only if you utilize a few strategies. In a previous blog, we covered this topic at length and decided to extend that list with five more trends! Check it out below. Unique Content... read more


5 Social Media Trends That Will Make Strides in 2021!

One of the biggest lessons we learned in 2020 was just how much of a role social media plays in our lives. With so many people staying home due to the pandemic, countless businesses were forced to focus on their social media presence to continue growing and making sales. With 2021 comes new trends in... read more


5 Great Content Ideas to Increase Engagement on Facebook

We all engage with each other on Facebook by clicking on articles, tagging friends and family, sharing videos and pictures, and by scrolling and liking posts. The more engagement your posts receive, the more visible your content and page will be. When others do the same with your posts, it keeps the ball rolling.  It’s... read more


3 Very Common Practices That Can Kill Your Instagram Presence

Not all tips and strategies are created equal. Some can decrease and/or limit your growth on social media! In worst-case scenarios, some frowned-upon strategies can even get you banned from social media giants like Instagram! As a digital marketing agency in McAllen, we’ve seen a few of these used on brands. We’ve even seen the... read more


5 Tips for Taking the Perfect Social Media Pictures!

Photography is the staple of social media. Every day, 300 million pictures are uploaded to Facebook and 95 million are uploaded to Instagram. With so many companies vying for consumer attention, how do you make your photos stand out? Whether you’re using a phone or camera, you don’t need an impressive or expensive setup to... read more


Why Your Business Should Utilize Retargeting Ads

Have you ever been on a website shopping for clothes, electronics, or something else, and then on another site, like Facebook, you spot those products or something similar in an ad? If so, did you think to yourself how much of a coincidence it was? Well, when that happens, it isn’t a coincidence. It’s called... read more


How We Quadrupled Explore McAllen’s Social Media Presence!


Social media is a powerhouse in the marketing field. We’re almost always on our phones, tablets, laptops, desktops, etc., so screen time is at an all-time high. Now, with more and more of us at home because of the COVID-19 pandemic, there’s been a huge increase in content creators, videographers, and people using their creativity... read more


Putting it Bluntly: A Few Unique Ways Big Name Companies Have Used 4/20 Advertising

Putting your blue or red views aside, the United States has been steadily transforming into the land of red, white and green. North American marijuana sales totaled $6.7 billion in 2016, and in 2017, Colorado’s sales held steadily, topping $100 million for the eighth consecutive month. With nine states already making it legal to light... read more


The Empire of Nerds: Why I’d Rather Not Travel to a Galaxy Far, Far Away with My Coworkers

I love my job. I really do. Digital marketing is the best thing that’s happened to the tech industry in a long time. I also love my coworkers. I look forward to seeing them each day and they make my work environment one to be envied by many. But then in December of 2016, something... read more


Knowing the Best Time to Update Your Website

Has it been ages since you updated your business website? Although it can seem like an inconvenience, updating your site can help your business reach a broader clientele, garner credibility and allow you to efficiently utilize social media. But how do you know when it’s time? Below, you’ll learn the importance of updating and when... read more


If You Can’t Buy it, Kill It – Part 2: Instagram’s New Twist on Live Streaming

From our last post about Instagram and Facebook taking on Snapchat, it’s no surprise that the former is at it again, but this time, upping the ante with its new feature of live streaming. Following Facebook’s (its parent company) lead, Instagram will let you broadcast video within Instagram Stories in real time. The biggest twist... read more


5 Social Media Tips That Can Have People Noticing Your Business

Social media is a black hole of businesses, entertainment and news outlets reaching for our attention at all times. This endless tug of war for likes, retweets, shares and follows can seem daunting to any new business owner. Set your worries aside because we’ve put together five important tips that can help businesses garner likes,... read more