In the digital world, people do judge a book by its cover. Luckily, you can use this to your advantage when developing your online marketing campaign. Visitors will draw an opinion of your website and company within seconds of viewing the landing page (the first page they will come across). The challenge is to create... read more
Giving digital marketing a go on your own seems simple enough. You set up a neat website, a social media account and get some AdWords going. After a year or so, your online presence is stagnant without any of the positive feedback you were hoping for. What now? The digital marketing world is diverse and... read more
Nothing strikes fear in my stone-cold heart as much as facing a camera. It’s embarrassing, really. Point a lens in my general direction and I cower in terror. Either I’ll stealthily shimmy away from the shot, hide behind another enthusiastic subject or begin sweating profusely when there’s no escape. It all gets worse if I... read more
Unless you have a medical degree or a strong admiration for the field, you may find yourself struggling to write engaging medical content. Don’t worry, this is natural. The medical field is full of intricacies most are unfamiliar with and confused by. However, in order to keep your practice or healthcare organization afloat, you must... read more
About 70% of my life is driven by interactions with the Internet. Immediately after waking up, I groggily reach for my phone to catch up with Instagram and Facebook posts I may have missed in the past five hours. Not very many. As I work, my phone is constantly flashing with alerts from world-renowned news... read more
The World Cup is in full swing and now nearing its final stages, so where can you pour your sadness over an eliminated team or share your jubilant opinions on a beautiful golazo if it’s not on Facebook? The public’s love for the world’s most popular sport has produced over a billion interactions on... read more
As the long, carefree days of summer fade into the brisk freshness of fall, it’s time to go back to work and take stock of your business and its marketing strategies. No matter how nice your website is, it won’t mean a thing if you are not having it properly optimized. Here are a few... read more
Social media has dramatically changed the landscape of global advertising and with hundreds of millions of users world-wide, the potential for marketing is massive. To put this in perspective, comScore Mobile Metrix recently released data showing that Facebook’s app has surpassed Google as the most used mobile app in the United States. While most new... read more
Let’s face it; keeping up with a social media profile can be a hassle. If you own a business and find it difficult to update your profiles daily and reconnect with new customers, then it’s time to take a step back, look at the big picture and rethink your strategy to make things easier. Here... read more
As a small business, becoming a prominent part of the community is necessary to maintain a steady business flow. This notion should be considered the same online. Creating an unavoidable presence in online communities will do plenty for the success of your business. There are many social media sites that allow businesses to interact with... read more
How can I use Facebook to get my word out? It's not rocket surgery (to quote John)…you need to get the word out. Tell your customers that you DO have a Facebook page (or what ever the social media flavor of the month is). Look at where people can interact with you. Tag the bottom... read more
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