At the Top of Digital Marketing: Making it Big with the Rotary Crawfish Boil!

Did we see you at the 28th Annual Rotary Crawfish Boil this year? If so, you got to enjoy over 14,000 pounds of the best crawfish in South Texas, a fantastic evening of Texas country music, all while raising money for the charities of the McAllen South Rotary Club. But what you didn’t see was the work put... read more

Breathing New Life and Energy Into Perlis Wellness Center’s Website

Perlis Wellness Center is an upscale medical spa in Chicago that was in dire need of a website that perfectly highlighted and reflected their incredible reputation. There also had to be an emphasis on appealing the new style to the company’s sophisticated clientele. Creating a website that reflected who they are was the center’s primary concern... read more

Why You Should Consider Running Re-Targeting Ads for Your Business

Let’s say that you own a small coffee shop located in the heart of your city. Your ads posted on social media enable you to drive your customers to your website and allow them to purchase merchandise online. Oftentimes, regular ads drive people to your website, but for whatever reason, the action stops there. There... read more

Working Words: A Few Things to Know About SEO and How it Can Help Your Business

If you’re a small- to medium-sized business owner who happens to own a website for your company, then you’ve already taken that very first important step to setting your permanent digital footprint! If you’re using social media to get your company’s name out there, then good on you! You’ve taken that second step. But how... read more

Back to Basics: What is SEO?

Don’t know where to find sushi in your town? What is the first thing you do? You get on your laptop or phone and do a local search. Whichever device you grab, 75% of users you will only browse the first page of Google. You’ll click on the links that take you to the most... read more

3 Rising Digital Marketing Trends to Expect in 2017

Anyone in the digital marketing arena understands that a key and crucial strategy is keeping up with the changes of an ever-evolving industry. For example, SEO is always evolving and one way to beat or catch up with the competition is to evolve with it. Below are some upcoming trends that are sure to grow... read more

Long Way Home: What Long-form Can Teach Us About SEO

Search engine optimization is always an evolving practice. The algorithms behind your simple everyday Google searches are way more complicated than you think and take into account a lot of factors. Words matter when getting your website ranked. As we’ve noted before, constant blogs and content updates will give customers the knowledge they crave and... read more

No Place Like Home: Boosting Your SEO Rankings Locally

In the past, we’ve covered how crucial SEO is for an online marketing strategy. Quite frankly, no matter how great your site looks, it won’t matter if no one can find it. 89% of consumers use a search engine, primarily Google, to research a company before making a purchase. This means your SEO rank can... read more

Tool Time: What We Use to Build Your Brand

Digital marketing is built on many tools, one being content. For small businesses setting foot in the digital marketing world, building content may seem daunting, but when putting anything together, you need the right tools. Thankfully, there’s an extensive toolbox of quick and efficient apps and software to use. We keep this in mind when... read more

Extreme Website Makeover: The Imagine It Studios Edition

Nobody loves a website makeover more than we do. As much as we love doing them for our clients, we decided to show our own site some much needed TLC. After countless hours of brainstorming and blood, sweat and tears, our digital marketing team is proud to announce the unveiling of our new and improved... read more

Integrated Marketing: A Team-Based Approach to Securing Your Digital Success

The NBA Playoffs have recently started to heat things up on basketball courts across the country. If you’re anything like us, you watch every game with a fever of anticipation, hoping your team pulls a win closer to an NBA Championship. To hoist the trophy, not only does your team need your support to win,... read more

Expert Talk: SXSWi Highlights the Importance of Content

The excitement and buzz of SXSWi is now in full swing and Imagine It Studios is front and center at this year’s hotbed for revolutionary trends and technological advancements. The start of SXSWi 2015 shed light on one of the most vital components of every marketing plan: content. Kaila Garrison and Lyndsay Iorio Signor, experts... read more

Website Facelift: New Year, New Look

Say goodbye to 2014 and hello to 2015. The New Year is a time for new beginnings, and if your company’s website has been neglected recently, perhaps you should resolve to make it over with a new look. Website technology is always evolving, which means techniques and skills used in the past may very well... read more

Bounce Rate: Playing the Sticky Ball Game

Thanks to Google Analytics, managing a website and its traffic is made a little easier through the features it offers, like bounce rate analysis. Bounce rate is a valuable tool in any digital marketer’s toolbox and can be used to analyze the traffic on a site and provide insight on what improvements are needed. Bounce... read more

Web Design and Conversion Rate Optimization

In the digital world, people do judge a book by its cover. Luckily, you can use this to your advantage when developing your online marketing campaign. Visitors will draw an opinion of your website and company within seconds of viewing the landing page (the first page they will come across). The challenge is to create... read more

4 Reasons Why You Need a Digital Marketing Agency

Giving digital marketing a go on your own seems simple enough. You set up a neat website, a social media account and get some AdWords going. After a year or so, your online presence is stagnant without any of the positive feedback you were hoping for. What now? The digital marketing world is diverse and... read more

4 Tips for Writing Appealing Medical Content

Unless you have a medical degree or a strong admiration for the field, you may find yourself struggling to write engaging medical content. Don’t worry, this is natural. The medical field is full of intricacies most are unfamiliar with and confused by. However, in order to keep your practice or healthcare organization afloat, you must... read more

Fiction vs. Reality: The Largest SEO Myths Exposed

Search engine optimization (SEO) has undergone drastic changes over the last few years. As a result, a number of myths have surfaced, which can be confusing and misleading for those unfamiliar with SEO. The way we think about SEO changes with each search engine algorithm update that comes along, making it harder to distinguish fact... read more

Results Speak for Themselves: Our Own J. Gonzalez Law Firm Dominates on Google

The J. Gonzalez Law Firm has been a client of Imagine It Studios for almost 3 years - and with good reason. We are pleased to announce that one of the Rio Grande Valley’s most trusted personal injury law firms currently holds 6 positions on Google’s first page for the SEO term “Car crash lawyer... read more

So Long, Summer: Back to Business with Imagine It

As the long, carefree days of summer fade into the brisk freshness of fall, it’s time to go back to work and take stock of your business and its marketing strategies. No matter how nice your website is, it won’t mean a thing if you are not having it properly optimized. Here are a few... read more

Make SEO Work For You

Changes in SEO can happen at any time. What works best today can change tomorrow. Adapting to those changes will not only best serve any online marketer, but also the company providing those services. Experts in I.T. agree that SEO is one of the fastest growing and changing fields of online marketing. The method has... read more

S.E.O for Y.O.U

To fully understand how search engine optimization (SEO) works can be a daunting task. There are literally thousands of articles that may teach you about SEO, but if you are new to this approach, it is just confusing. Understanding how search engines operate and how using keywords or keyword phrases can boost rankings and increase... read more

Writing for SEO

Search engine optimization for any website is a must. If you want to get your website noticed, having great content can help. There are several other techniques you can use, but articles and blogs remain the most popular way. On the other hand, if you have a poorly written article or blog it may hurt... read more

Top 10 SEO Tools

Search Engine Optimization can be a powerful tool. It can help boost your business simply by making your website more search engine-friendly. In order to get your website noticed you must be able to stand out. Utilizing SEO can help to boost your online business and maximize your website. Expert SEO companies utilize the following... read more

SEO and the Whole Shebang

Although the practice of search engine optimization has been around for nearly two decades, the tactics used by marketers in recent years has changed drastically. SEO is not just about providing links and text with no substance anymore. A shift in what consumers are actually expecting from their brand is evident in search engines, like... read more