Running with the Bulls: A Look at the New RGVFC Toros Website

Soccer, football or futbol is one of the most popular sports in the world and things are no different in the Rio Grande Valley. In fact, the sport is so popular in our area that even our own team of writers, social media specialists, developers and designers watches and plays it on a regular basis!... read more

Tunesday: Hitting That Creative Sweet Spot

Music is perhaps one of the most important inventions known to mankind. I mean, think about it. You hear music of all sorts all over the place, and it always has a purpose. If you’re at a party, it’s there to make all attendees dance. If you’re watching a horror film, the music is there... read more

Tenth Time’s the Charm: My (Late) Resolution for 2016

When I was 15, I decided to have my first New Year’s resolution. Right when the clock struck midnight in 2005, I set out to dial up my teenage charm and try my best to woo my crush into a short-lived high school romance. Oh, I remember her so well. Her face was raccoon-like, with... read more

My Brush with Death

People often say your life flashes before your eyes the moment you’re face-to-face with death. They say you’ll feel the warm embrace of your lost loved ones and see their faces, vividly, as you start to slip away. Some claim to have re-experienced the most meaningful moments of their life, such as their first kiss,... read more

Why Video May Become a Big Player in the Digital Marketing Game

We all love a good underdog story. We cheered for Rudy when he finally made it onto the field for the Fighting Irish, and jumped for joy when Rocky put up the fight of his life. Now, video, the little guy in the digital marketing game, has the potential to become a crowd favorite. It’s... read more

Spreading the Word with Email Marketing

Chances are you’ve heard about email marketing plenty of times before. However, do you really know how this marketing tool can become one of the best weapons in any company’s arsenal? Email marketing helps solidify the communication of any given business while marketing for specific audiences. Why not take advantage of this powerful marketing tool?... read more

Imagine It Studios Goes Retro with #TBT

Social networking sites tend to work in mysterious ways and, more often than not, there’s plenty of fun to be had. Hashtags can be the perfect way to let your followers look into a snapshot of your life for a good laugh, gasp or cry, while reeling in even more followers. With over 40 million... read more

Facebook Unveils Video Chat Addition to its Messenger Feature

Since its foundation in 2004, Facebook has snowballed into one of the most powerful online entities in the world. Now, after countless additions to its list of features, Facebook has released video calls to its Messenger app. Nothing seems to be slowing Facebook down as one of the biggest social media platforms around and that’s... read more

A Nightmare on Imagine It Street

Many know about Imagine It Studios’ knack for awesome digital marketing services, but few know about the supernatural occurrences that often plague our talented staff. It’s a touchy subject around these parts and one that often goes unspoken. It all started about a year ago when the office specter, Ghostmar, began to haunt the Imagine... read more

SXSW Tech Crunch: Netflix Talks Trial and Error

Over the last few years, Netflix has found itself in the homes of millions of people around the globe. However, reaching that success and magnitude was no easy task. At SXSWi, Todd Yellin, Netflix’s Vice President of Product Innovation, discussed achieving customer satisfaction through the constant testing of the company’s product. Test, Cringe, Repeat According... read more

SXSW Tech Crunch: The State of Google

As you probably know, Google is the driving force behind anything Internet-related. It’s no surprise that the popular search engine would be honored at SXSW 2015. Imagine It Studios was present when vital information about Google Now and Google Grants surfaced. Now’s the Time Since its introduction in 2012, Google Now and predictable search has... read more

SXSW Tech Crunch: Designing for Trust

Imagine It Studios’ trek through SXSWi is well under way and already our adventurous techies are at the forefront of the most innovative ideas and information. One of the biggest themes at this year’s festival is website/user trust. We all know how uncomfortable it can be to input personal information into a site, but how... read more

Expert Talk: SXSWi Highlights the Importance of Content

The excitement and buzz of SXSWi is now in full swing and Imagine It Studios is front and center at this year’s hotbed for revolutionary trends and technological advancements. The start of SXSWi 2015 shed light on one of the most vital components of every marketing plan: content. Kaila Garrison and Lyndsay Iorio Signor, experts... read more

Life is Just a Bowl

The words “super bowl” have been mentioned quite a bit around the office recently. This isn’t necessarily a bad thing for a non-football fan like myself, but it does come with one major downside. I now constantly find myself thinking about the contents of this oversized bowl. Is it filled to the brim with queso... read more

On the Lookout: The McAllen Job Market in 2015

Another year has come to an end and now we can look at what 2015 has in store for us. Perhaps you’re looking to take the plunge into a new business venture, or maybe you’ve decided to expand your existing company. Whatever the case, it’s important to understand how McAllen business will fare in 2015.... read more

When the Cats Are Away… (Insert Cliché Here)

Life as the boss of a digital marketing agency can be full of difficult and stressful situations. You’ll often find yourself trying to manage a myriad of projects all at once and sometimes worry over looming and important deadlines. Every once in a while, however, you’ll take lengthy trips to fancy European destinations and send... read more

App Trends: The Less-is-More Movement

Do you recall the time when apps were cluttered with clunky designs and confusing interfaces? Seeing how this was the norm only a few years ago, you may remember it well. Now, the trend in apps seems to be focusing on making things easier for the user. From establishing a minimalist design to providing an... read more

My Modeling Career

Nothing strikes fear in my stone-cold heart as much as facing a camera. It’s embarrassing, really. Point a lens in my general direction and I cower in terror. Either I’ll stealthily shimmy away from the shot, hide behind another enthusiastic subject or begin sweating profusely when there’s no escape. It all gets worse if I... read more

4 Tips for Writing Appealing Medical Content

Unless you have a medical degree or a strong admiration for the field, you may find yourself struggling to write engaging medical content. Don’t worry, this is natural. The medical field is full of intricacies most are unfamiliar with and confused by. However, in order to keep your practice or healthcare organization afloat, you must... read more

Life Without the Internet

About 70% of my life is driven by interactions with the Internet. Immediately after waking up, I groggily reach for my phone to catch up with Instagram and Facebook posts I may have missed in the past five hours. Not very many. As I work, my phone is constantly flashing with alerts from world-renowned news... read more

Facebook Trends: World Cup Becomes Most-Discussed Event

  The World Cup is in full swing and now nearing its final stages, so where can you pour your sadness over an eliminated team or share your jubilant opinions on a beautiful golazo if it’s not on Facebook? The public’s love for the world’s most popular sport has produced over a billion interactions on... read more

Don’t Hit the Lights

There’s something about bright lights that just seems to rub our staff the wrong way. Actually, there’s something about any sort of lighting that rubs us the wrong way. We’ll get a, “I could fall asleep in here,” comment from a visiting client at least once a day, and to be honest, they wouldn’t be... read more