SXSWi: We Went, We Saw, We’re Ready to Conquer the Digital World

SXSW Interactive has come and gone once again. After several jam-packed days of innovative panels and discussions, we’ve gained a variety of insights into the latest technology trends that will be leading the way in 2015. Each year, SXSWi hosts an assortment of innovative speakers and this year was no exception. Jessica Alba’s Model for... read more

SXSW Tech Crunch: The State of Google

As you probably know, Google is the driving force behind anything Internet-related. It’s no surprise that the popular search engine would be honored at SXSW 2015. Imagine It Studios was present when vital information about Google Now and Google Grants surfaced. Now’s the Time Since its introduction in 2012, Google Now and predictable search has... read more

SXSW Tech Crunch: Designing for Trust

Imagine It Studios’ trek through SXSWi is well under way and already our adventurous techies are at the forefront of the most innovative ideas and information. One of the biggest themes at this year’s festival is website/user trust. We all know how uncomfortable it can be to input personal information into a site, but how... read more

Expert Talk: SXSWi Highlights the Importance of Content

The excitement and buzz of SXSWi is now in full swing and Imagine It Studios is front and center at this year’s hotbed for revolutionary trends and technological advancements. The start of SXSWi 2015 shed light on one of the most vital components of every marketing plan: content. Kaila Garrison and Lyndsay Iorio Signor, experts... read more

Trek for Tech: IIS Journeys to SXSW

Dennis Crowley of Foursquare said it best when describing South By Southwest (SXSW) last year, “SXSW is where you go to experience the future for a few days before you go back home to the present.” Each year, a flood of technologists, engineers, developers, entrepreneurs and marketers flock to Austin for SXSW Interactive, the largest... read more

Mobile Friendliness Takes Center Stage in Google’s Agenda

Google is making big moves in the world of mobile responsiveness as seen in their recent efforts to target webmasters lacking mobile-friendly sites. In January, the tech conglomerate issued notices to webmasters if their sites were not mobile responsive. The message: get with the program. These mass notifications warned that sites or pages lacking this... read more

The Gist of Mobile Responsiveness

Have you ever visited a website on your smartphone that was filled with glitches, was disproportional to your screen and contained almost no "tappable" links? It's nothing short of a nightmare having to deal with these sites when you’re messing around on your phone or tablet. With Google's latest digital marketing project, they've taken on... read more

Website Facelift: New Year, New Look

Say goodbye to 2014 and hello to 2015. The New Year is a time for new beginnings, and if your company’s website has been neglected recently, perhaps you should resolve to make it over with a new look. Website technology is always evolving, which means techniques and skills used in the past may very well... read more

On the Lookout: The McAllen Job Market in 2015

Another year has come to an end and now we can look at what 2015 has in store for us. Perhaps you’re looking to take the plunge into a new business venture, or maybe you’ve decided to expand your existing company. Whatever the case, it’s important to understand how McAllen business will fare in 2015.... read more

Bounce Rate: Playing the Sticky Ball Game

Thanks to Google Analytics, managing a website and its traffic is made a little easier through the features it offers, like bounce rate analysis. Bounce rate is a valuable tool in any digital marketer’s toolbox and can be used to analyze the traffic on a site and provide insight on what improvements are needed. Bounce... read more

Determining Your Digital Marketing Budget for 2015 – Part 2

Now that you’ve made the necessary plans to steer your digital marketing budget in the right direction, the next step is to properly execute your plan. The success of your digital marketing strategy is dependent on many factors. However, you can set your plan in motion by allocating your budget into the top three line... read more

Determining Your Digital Marketing Budget for 2015 – Part 1

The end of 2014 is quickly approaching and this is that crucial time of year when business owners begin planning their marketing budgets for 2015. It’s not uncommon for businesses to under-spend on marketing initiatives and they continue to rely on outdated advertising avenues, like print media. If your business is still relying on traditional... read more

Imagine It’s 2nd Annual Pumpkin Carving Contest

The season of pumpkin flavored everything is upon us. While others are getting their fix of pumpkin spiced caffeinated beverages, the digital marketing experts at Imagine It Studios are preparing for the 2nd Annual Pumpkin Carving Contest. Pumpkins are the official mascot of fall (or so I’ve been told) and while they do make excellent... read more

Web Design and Conversion Rate Optimization

In the digital world, people do judge a book by its cover. Luckily, you can use this to your advantage when developing your online marketing campaign. Visitors will draw an opinion of your website and company within seconds of viewing the landing page (the first page they will come across). The challenge is to create... read more

App Trends: The Less-is-More Movement

Do you recall the time when apps were cluttered with clunky designs and confusing interfaces? Seeing how this was the norm only a few years ago, you may remember it well. Now, the trend in apps seems to be focusing on making things easier for the user. From establishing a minimalist design to providing an... read more

4 Reasons Why You Need a Digital Marketing Agency

Giving digital marketing a go on your own seems simple enough. You set up a neat website, a social media account and get some AdWords going. After a year or so, your online presence is stagnant without any of the positive feedback you were hoping for. What now? The digital marketing world is diverse and... read more

My Modeling Career

Nothing strikes fear in my stone-cold heart as much as facing a camera. It’s embarrassing, really. Point a lens in my general direction and I cower in terror. Either I’ll stealthily shimmy away from the shot, hide behind another enthusiastic subject or begin sweating profusely when there’s no escape. It all gets worse if I... read more

4 Tips for Writing Appealing Medical Content

Unless you have a medical degree or a strong admiration for the field, you may find yourself struggling to write engaging medical content. Don’t worry, this is natural. The medical field is full of intricacies most are unfamiliar with and confused by. However, in order to keep your practice or healthcare organization afloat, you must... read more

4 Tips for Taking Lawyer Website Content to the Next Level

Gone are the days of archaic advertising and marketing methods for businesses, especially law firms. In order to stay afloat amongst a sea of competitors, lawyers need to change their method of communicating with the world. Having an amazing website is a step in the right direction. However, in order to grab a visitor’s attention... read more

Facebook Trends: World Cup Becomes Most-Discussed Event

  The World Cup is in full swing and now nearing its final stages, so where can you pour your sadness over an eliminated team or share your jubilant opinions on a beautiful golazo if it’s not on Facebook? The public’s love for the world’s most popular sport has produced over a billion interactions on... read more

What You Need to Know About Google My Business

Google is undoubtedly doing big things in the world of online marketing. The massive internet conglomerate is at it again with the release of their latest business tool: Google My Business. This suite of services offers small businesses a one-stop-shop that simplifies local marketing. It’s a service where you can update business information, monitor activity... read more

Making Cents of it All: P&G Takes a Gamble on Digital Advertising

In a move that has the American advertising industry buzzing, consumer products giant Procter & Gamble is now spending more than a third of its advertising budget solely on digital media.  The bold shift in strategy comes at a time when studies show that for the first time, Americans will spend more time online than... read more

Get With the Program

In a constantly changing industry like website design, it is often difficult to keep up with trends. Designers and website developers are constantly seeking new ways to improve the overall look and flow of their websites. The ultimate goal for a good website is to maximize usability while looking stylish and modern. Incorporating the latest... read more

Imagine Me and You

Finding a good website marketing company that manages websites, SEO and social media may be overwhelming for some people, but a great website marketing company should be experts in their field. They should be able to identify the goals of your website, your target audience and translate visits to sales. The business of building websites... read more

Marketing Your Idea Starts With Managing Your Brand

So you’ve had an idea for some time now, and it’s come to the point that you need to get the word out on your brand. If you’ve chosen a target audience for your services, you need to choose the correct method of establishing yourself to get their attention. Managing your brand on social media... read more