Have you ever researched a local restaurant in McAllen? Did you see their hours of operation, their phone number. Did you search up their address or ask for directions? That is possible through the efforts of successful local Search Engine Optimization (SEO).
If you’re wondering how to get your business to that level, then you need to work with our McAllen SEO company. We want to share what we do for our clients.
Setting Up Google My Business
Google My Business is a free business profile on Google that allows you to manage your online presence across Google. Your business profile will be shown to customers who search your business through Google Maps and potentially Google Search.
There are several ways to set up your Google My Business.
The first method is to search for your business in the google search bar or enter my business into the search bar in the google search bar.
On the Google Maps either search for your business or open your account menu and click on My Business Profile. With this access you can:
- Set up basic information including hours, phone number, business category, so Google can show your profile to the right audience.
- Set your address for directions so customers can find you! This allows for maps to connect you with customers and gain directions to your location.
- Upload photos so your customers get a feel of your store. You can upload various things from the outside of your store to customer purchases, and staff. Photos add credibility and interest to your listing.
- Respond to reviews directly and build trust with your audience. Google likes a well active page and by responding to customers you are indicating that you are managing your profile.
Google My Business directly responds to the proximity to the searcher. Although you have no control over this – you can give yourself a leg up on the competition who don’t have a profile on Google and aren’t visible at all.
Factors that Impact Local SEO
Google My Business is one of the first and most important places to optimize your local SEO ranking. The second and most important thing you can do is focus on an SEO strategy. The main foundation of a great SEO strategy includes:
- Website that is actively engaging possible customer with content creation, keywords, meta description and inbound/outbound links. To find out more on SEO, and why its good for your business — click here —.
- Social listings that show up on Google Searches to increase your search visibility on Google with your social media. Social media can seem daunting if you are just starting out but not to fret, you can read 5 Social Media Marketing McAllen Ideas for New Business to start out!
Improve Your Online Presence with our McAllen SEO Company
At Imagine It Studios, we have conquered just about it all when it comes to digital marketing.
From Google My Business to Google Ads with everything in between, we’ve assisted an array of clients that can be found on our portfolio here.
If you are ready to take on local SEO in McAllen, you can contact us here!