Thanks to Google Analytics, managing a website and its traffic is made a little easier through the features it offers, like bounce rate analysis. Bounce rate is a valuable tool in any digital marketer’s toolbox and can be used to analyze the traffic on a site and provide insight on what improvements are needed.
Bounce rate is the percentage of visitors who leave your website after only visiting one page. Whether it’s the homepage or another, bounce rate tells you how many visitors did not interact with the rest of your website. Single-page visitations are rarely a good thing, so it’s important to understand and identify why you may have a high bounce rate.
The Sticky Ball Game
Have you ever played that popular 90’s game where you throw a Velcro or gooey ball at something until it sticks? The ball either bounces off or sticks to your target. Page visitors are like sticky balls flying straight at your website, and they’ll either stick or bounce right off. The goal behind improving your bounce rate is to make your website as sticky, or appealing, as possible.
As bounce rate is basically a measure of the effectiveness of your website, you can use your results to make changes and encourage visitor interaction during a visit. The following are a few ways to improve your site, encourage user interaction and decrease bounce rate:
- Attract the right visitors
- Set realistic goals
- Provide ease of usability
- Focus on quality content
- Enhance aesthetic appeal
- Use internal links
A Glitch in the Matrix
As with all things in life, bounce rates have loopholes. Well, they’re more like exceptions. Your website may have a high bounce rate for reasons that are out of your control, such as:
- A single-page website means visitors will leave directly from the homepage, counting as a bounce.
- The page a visitor landed on provided all of the information they were searching for, so they have no need to jump to another page.
- A call-to-action (CTA) is present on the page a visitor landed on. This direct conversion needs no further website interaction. It can be in the form of a phone number, comment box or registration form.
We Got This
Google Analytics is where the party is at. Your website needs this feature like a car needs fuel. This program does all of the number crunching for you and can easily view your web traffic analysis. Our team is experienced at analyzing and managing that data to improve your web presence. We can help you in the following areas: