Facebook Unveils Video Chat Addition to its Messenger Feature

Since its foundation in 2004, Facebook has snowballed into one of the most powerful online entities in the world. Now, after countless additions to its list of features, Facebook has released video calls to its Messenger app. Nothing seems to be slowing Facebook down as one of the biggest social media platforms around and that’s... read more


Imagine It Studios Takes on Title Boxing

“A couple that works out together, stays together.” This phrase may conjure up images of couples way too into themselves who treat the gym like a selfie studio. In all seriousness though, those people are onto something, and I think we’ve discovered what it is. Imagine It Studios is no stranger to testing new trends... read more


Digital Passover

Tomorrow night, Jewish families around the world will sit down together to enjoy the traditional Passover Seder. We will retell the story of our peoples’ exodus out of enslavement in Egypt. The highlight for my children is the horror of the plagues.   Boils! Lice! Hail! Darkness! Death!   Wait…didn’t I just read something the other... read more


Tales from the Tech Room at Imagine It Studios

Many know about Imagine It Studios’ knack for awesome digital marketing services, but few know about the supernatural occurrences that often plague our talented staff. It’s a touchy subject around these parts and one that often goes unspoken. It all started about a year ago when the office specter, Ghostmar, began to haunt the Imagine... read more


The Ultimate ‘Mobilegeddon’ Survival Guide

Google doesn’t underestimate the power of mobile device users and neither should you. With the majority of Google searches performed via smartphones and tablets, it’s no surprise that the search engine giant has responded with a new upcoming algorithm. Recognizing this increase in mobile search trends, Google will incorporate a website’s mobile-friendliness into its search... read more


1 Day, 2,200 People, 49 Countries, 3 Knowledge Seekers

When it comes to staying on top of the latest social and content marketing trends, Imagine It Studios is willing to do whatever it takes - even if it means traveling halfway across the country to the stunningly beautiful city of San Diego, California. As I write this, I am basking in the glow of... read more


SXSWi: We Went, We Saw, We’re Ready to Conquer the Digital World

SXSW Interactive has come and gone once again. After several jam-packed days of innovative panels and discussions, we’ve gained a variety of insights into the latest technology trends that will be leading the way in 2015. Each year, SXSWi hosts an assortment of innovative speakers and this year was no exception. Jessica Alba’s Model for... read more


SXSW Tech Crunch: Netflix Talks Trial and Error

Over the last few years, Netflix has found itself in the homes of millions of people around the globe. However, reaching that success and magnitude was no easy task. At SXSWi, Todd Yellin, Netflix’s Vice President of Product Innovation, discussed achieving customer satisfaction through the constant testing of the company’s product. Test, Cringe, Repeat According... read more


SXSW Tech Crunch: The State of Google

As you probably know, Google is the driving force behind anything Internet-related. It’s no surprise that the popular search engine would be honored at SXSW 2015. Imagine It Studios was present when vital information about Google Now and Google Grants surfaced. Now’s the Time Since its introduction in 2012, Google Now and predictable search has... read more


Mixing Business with Pleasure at SXSW

Two of our team members are making waves at SXSW this year. Mauricio (Moe) and Osmar, our CTO and one of our content writers, are exploring the SXSW conference to get up-to-date info on the latest tech and digital media trends. It’s not all about the business end of things, though. These two know how... read more


SXSW Tech Crunch: Designing for Trust

Imagine It Studios’ trek through SXSWi is well under way and already our adventurous techies are at the forefront of the most innovative ideas and information. One of the biggest themes at this year’s festival is website/user trust. We all know how uncomfortable it can be to input personal information into a site, but how... read more


Expert Talk: SXSWi Highlights the Importance of Content

The excitement and buzz of SXSWi is now in full swing and Imagine It Studios is front and center at this year’s hotbed for revolutionary trends and technological advancements. The start of SXSWi 2015 shed light on one of the most vital components of every marketing plan: content. Kaila Garrison and Lyndsay Iorio Signor, experts... read more


Trek for Tech: IIS Journeys to SXSW

Dennis Crowley of Foursquare said it best when describing South By Southwest (SXSW) last year, “SXSW is where you go to experience the future for a few days before you go back home to the present.” Each year, a flood of technologists, engineers, developers, entrepreneurs and marketers flock to Austin for SXSW Interactive, the largest... read more


Mobile Friendliness Takes Center Stage in Google’s Agenda

Google is making big moves in the world of mobile responsiveness as seen in their recent efforts to target webmasters lacking mobile-friendly sites. In January, the tech conglomerate issued notices to webmasters if their sites were not mobile responsive. The message: get with the program. These mass notifications warned that sites or pages lacking this... read more


The Gist of Mobile Responsiveness

Have you ever visited a website on your smartphone that was filled with glitches, was disproportional to your screen and contained almost no "tappable" links? It's nothing short of a nightmare having to deal with these sites when you’re messing around on your phone or tablet. With Google's latest digital marketing project, they've taken on... read more


Life is Just a Bowl

The words “super bowl” have been mentioned quite a bit around the office recently. This isn’t necessarily a bad thing for a non-football fan like myself, but it does come with one major downside. I now constantly find myself thinking about the contents of this oversized bowl. Is it filled to the brim with queso... read more


Website Facelift: New Year, New Look

Say goodbye to 2014 and hello to 2015. The New Year is a time for new beginnings, and if your company’s website has been neglected recently, perhaps you should resolve to make it over with a new look. Website technology is always evolving, which means techniques and skills used in the past may very well... read more


On the Lookout: The McAllen Job Market in 2015

Another year has come to an end and now we can look at what 2015 has in store for us. Perhaps you’re looking to take the plunge into a new business venture, or maybe you’ve decided to expand your existing company. Whatever the case, it’s important to understand how McAllen business will fare in 2015.... read more


Bounce Rate: Playing the Sticky Ball Game

Thanks to Google Analytics, managing a website and its traffic is made a little easier through the features it offers, like bounce rate analysis. Bounce rate is a valuable tool in any digital marketer’s toolbox and can be used to analyze the traffic on a site and provide insight on what improvements are needed. Bounce... read more


Imagine It Studios’ 2nd Annual Holiday Office Decorating Contest

Holiday festivities and competition don’t typically go hand in hand, unless you work at Imagine It Studios. For the second straight year, our digital marketing team is celebrating the start of the holiday season with an office-decorating contest. We do this for several reasons. Christmas is simply a beautiful, fun and joyous holiday. We also... read more


Our Thanksgiving Message to You

From a digital marketing company full of people who spend entirely too much time on the Internet in and outside of work, we want to remind you to put your phone/tablet/laptop away on Thanksgiving. This holiday is about enjoying the company of your friends and family - no matter how whacky and downright awkward they... read more


Determining Your Digital Marketing Budget for 2015 – Part 2

Now that you’ve made the necessary plans to steer your digital marketing budget in the right direction, the next step is to properly execute your plan. The success of your digital marketing strategy is dependent on many factors. However, you can set your plan in motion by allocating your budget into the top three line... read more


Determining Your Digital Marketing Budget for 2015 – Part 1

The end of 2014 is quickly approaching and this is that crucial time of year when business owners begin planning their marketing budgets for 2015. It’s not uncommon for businesses to under-spend on marketing initiatives and they continue to rely on outdated advertising avenues, like print media. If your business is still relying on traditional... read more


Imagine It’s 2nd Annual Pumpkin Carving Contest

The season of pumpkin flavored everything is upon us. While others are getting their fix of pumpkin spiced caffeinated beverages, the digital marketing experts at Imagine It Studios are preparing for the 2nd Annual Pumpkin Carving Contest. Pumpkins are the official mascot of fall (or so I’ve been told) and while they do make excellent... read more


When the Cats Are Away… (Insert Cliché Here)

Life as the boss of a digital marketing agency can be full of difficult and stressful situations. You’ll often find yourself trying to manage a myriad of projects all at once and sometimes worry over looming and important deadlines. Every once in a while, however, you’ll take lengthy trips to fancy European destinations and send... read more