Websites are a reflection of a company. It only takes a few seconds for users to form an opinion about a business based on what they see and experience about them online. It’s crucial to portray efficiency and showcase expertise in order to secure business leads and build professional relationships that last years. One of... read more
In early July, Pokémon Go took the country by storm. A simple mobile game where the goal is to walk about and catch various types of Pokémon? It was guaranteed to be a success considering the game is part of one of the largest and most profitable entertainment franchises in history. If you want to... read more
As we prepare to celebrate our nation’s independence with family cookouts, parades and, of course, fireworks, marketing companies are overhauling their campaign ads. Some can be forgettable, but the best ones can lead to costumers noticing you. In honor of our nation’s independence, Imagine It Studios searched far and wide through the depths of social... read more
Money makes the world go round, and that world needs websites that give every visitor exactly what he or she is looking for. This was the goal when our team worked on Valley Federal Credit Union’s new website. You see, we all know finances can be hard to understand, but this doesn’t mean your financial... read more
What do weight loss and feeling great have to do with websites? Our perception of beauty is always changing, and so are website designs. With constant change in beauty standards, online design is no different. A website that worked in 2010 won’t be able to stand up to a new, sleek design in 2016. It’s... read more
A recent news topic has made headway in the tech world regarding a very popular workout device - Fitbit - that is allegedly misleading consumers into thinking they are getting a better workout than believed. The news has created quite the debate over the accuracy of tech gadgets in workouts. Several national media outlets, including... read more
Soccer, football or futbol is one of the most popular sports in the world and things are no different in the Rio Grande Valley. In fact, the sport is so popular in our area that even our own team of writers, social media specialists, developers and designers watches and plays it on a regular basis!... read more
Music is perhaps one of the most important inventions known to mankind. I mean, think about it. You hear music of all sorts all over the place, and it always has a purpose. If you’re at a party, it’s there to make all attendees dance. If you’re watching a horror film, the music is there... read more
On Wednesday, May 9th, Instagram users woke up to a surprise: the company’s skeuomorphic icon now resembled the bright gradient color of Apple’s other photo-sharing apps. The new logo featured a rounded-square (the camera) with a simple dot against a multi-colored neon rainbow background. The former logo had the iconic retro-looking camera, which had become... read more
Knocking on wood and carrying a rabbit’s foot. These are just two of the superstitions we’ve heard for having good luck. Whether you find them senseless or silly, millions believe in them. For even the most experienced marketing company, superstitions can also be believed, and when the worst happens, it’s blamed on bad luck. Instead... read more
A business’s website can be the determining factor in whether a potential client will choose to work with them or quickly exit the site and look for a more-appealing option. But don’t think it’s all about how great a site looks. You see, a great website is equal parts creativity and the tools used. It... read more
There’s a popular blue bird that’s taking over how interactions with clientele are handled. Twitter is a big social media network of 140-character-filled statements that can bring your business visibility and generate online buzz. These online tweets are critical for sharing information and connecting you with your audience. The network averages an astonishing 320 million... read more
On Friday, March 25th, I was fortunate enough to catch an early showing of Batman v Superman: Dawn of Justice, the long-awaited film that made history by featuring both titular characters together for the first time on the big screen. Imagine It Studios CEO and owner John King called us into his office earlier that... read more
When I was 15, I decided to have my first New Year’s resolution. Right when the clock struck midnight in 2005, I set out to dial up my teenage charm and try my best to woo my crush into a short-lived high school romance. Oh, I remember her so well. Her face was raccoon-like, with... read more
I woke up one morning on a weekend and decided to immediately learn what was going on in the world. I pulled out my phone and opened up the browser. Nothing. I sat there, groggy, but still on the edge as I waited for my page to open. Nothing came. I checked the corner for... read more
You can’t escape Star Wars today, and that’s totally okay. Even here at the office, we’ve fully succumbed to hype. We’re rocking lightsabers and waving our hands trying to do Jedi mind tricks to get out of work early. Okay, maybe not that last part, but we’re all kinds of excited. Star Wars means a... read more
So meetings here are usually pretty fun. Yeah, I’m actually being 100% serious about that. In fact, I actually look forward to meetings with the team because anything can happen. We go on tangents sometimes. It’s nothing bad because work still gets done. Actually, these tangents usually end up helping our clients in the long... read more
The funny thing about social media is that it’s always live, and a lot of the time, your audience is not very forgiving. Okay, so maybe funny isn’t the right word, especially for a social media coordinator. We’ve all had that moment of panic after sending a tweet that has an unfortunate typo. Sometimes, though,... read more
Have you ever found yourself reading a scary story online? You know, maybe some weird trip through Wikipedia, or a thread on Reddit that a friend sent you? Do you remember how you felt reading it? That feeling of uneasiness wasn’t exactly terror, but it compelled you to reluctantly check over your shoulder anyway. The... read more
When it comes to writing content for an audience, speaking to a few is sometimes better than speaking to many. It’s often easy to assume that simply casting the biggest net out there and trying to grab as much attention possible will work in your favor. Yes, this has its advantages, especially if you’re a... read more
Search engine optimization is always an evolving practice. The algorithms behind your simple everyday Google searches are way more complicated than you think and take into account a lot of factors. Words matter when getting your website ranked. As we’ve noted before, constant blogs and content updates will give customers the knowledge they crave and... read more
Twitter has always been a sort of addiction. The constant stream of news nuggets and content makes is hard to look away sometimes. In a way, that’s the beauty of the platform keeping things short and sweet keeps your eyes on the feed. Change seems to be on the way, though, and it could have... read more
This week, we came across a wave of nostalgia after stumbling onto a list of the most popular websites of the past. The selections were vast and included the first incarnations of future standards and even sites of our favorite childhood movies. What made sites popular back in the day and how does it apply... read more
In the past, we’ve covered how crucial SEO is for an online marketing strategy. Quite frankly, no matter how great your site looks, it won’t matter if no one can find it. 89% of consumers use a search engine, primarily Google, to research a company before making a purchase. This means your SEO rank can... read more
IIS is moving on to greener pastures, so to speak. On our previous site, we published an article about our Friday team-building sessions with the board game ‘The Resistance”, a social, highly competitive game not designed for the weak of heart. Alas, all good things - even epic board games - come to an end.... read more
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