So meetings here are usually pretty fun. Yeah, I’m actually being 100% serious about that. In fact, I actually look forward to meetings with the team because anything can happen. We go on tangents sometimes. It’s nothing bad because work still gets done. Actually, these tangents usually end up helping our clients in the long... read more
The funny thing about social media is that it’s always live, and a lot of the time, your audience is not very forgiving. Okay, so maybe funny isn’t the right word, especially for a social media coordinator. We’ve all had that moment of panic after sending a tweet that has an unfortunate typo. Sometimes, though,... read more
Have you ever found yourself reading a scary story online? You know, maybe some weird trip through Wikipedia, or a thread on Reddit that a friend sent you? Do you remember how you felt reading it? That feeling of uneasiness wasn’t exactly terror, but it compelled you to reluctantly check over your shoulder anyway. The... read more
When it comes to writing content for an audience, speaking to a few is sometimes better than speaking to many. It’s often easy to assume that simply casting the biggest net out there and trying to grab as much attention possible will work in your favor. Yes, this has its advantages, especially if you’re a... read more
Search engine optimization is always an evolving practice. The algorithms behind your simple everyday Google searches are way more complicated than you think and take into account a lot of factors. Words matter when getting your website ranked. As we’ve noted before, constant blogs and content updates will give customers the knowledge they crave and... read more
Twitter has always been a sort of addiction. The constant stream of news nuggets and content makes is hard to look away sometimes. In a way, that’s the beauty of the platform keeping things short and sweet keeps your eyes on the feed. Change seems to be on the way, though, and it could have... read more
This week, we came across a wave of nostalgia after stumbling onto a list of the most popular websites of the past. The selections were vast and included the first incarnations of future standards and even sites of our favorite childhood movies. What made sites popular back in the day and how does it apply... read more
In the past, we’ve covered how crucial SEO is for an online marketing strategy. Quite frankly, no matter how great your site looks, it won’t matter if no one can find it. 89% of consumers use a search engine, primarily Google, to research a company before making a purchase. This means your SEO rank can... read more
IIS is moving on to greener pastures, so to speak. On our previous site, we published an article about our Friday team-building sessions with the board game ‘The Resistance”, a social, highly competitive game not designed for the weak of heart. Alas, all good things - even epic board games - come to an end.... read more
Digital marketing is built on many tools, one being content. For small businesses setting foot in the digital marketing world, building content may seem daunting, but when putting anything together, you need the right tools. Thankfully, there’s an extensive toolbox of quick and efficient apps and software to use. We keep this in mind when... read more
People often say your life flashes before your eyes the moment you’re face-to-face with death. They say you’ll feel the warm embrace of your lost loved ones and see their faces, vividly, as you start to slip away. Some claim to have re-experienced the most meaningful moments of their life, such as their first kiss,... read more
We noticed a rising niche in the world of digital marketing, and since we aim to please, we jumped at the opportunity. Many of our prospective clients who already have a perfectly workable website were in search of something that would simply help them stay relevant in search engine ranks. They wanted substance. The visual... read more
The beautiful thing about the Internet is that consumers have access to so much data with just a few keystrokes and a click. With that kind of power, a consumer has the ability to make extremely informed decisions when it comes to making purchases. Finding leads online is equal parts getting noticed and being listened... read more
Social media has risen to be one of the most crucial parts of any successful business. The versatility of social media to promote your brand and interact with customers goes a long way to getting people through the door. A digital marketing agency delivers for your business on multiple fronts. Let us help you get... read more
All throughout spring, the IIS team had one goal in mind: to complete our new website in time for the scheduled launch date. We were on the hunt for the perfect photoshoot location. The details were eventually settled. Location: Fireman’s Park in McAllen Time: 6:00 PM Date: A hot summer day Standing Out In the... read more
We all love a good underdog story. We cheered for Rudy when he finally made it onto the field for the Fighting Irish, and jumped for joy when Rocky put up the fight of his life. Now, video, the little guy in the digital marketing game, has the potential to become a crowd favorite. It’s... read more
Tweeting is all about timing. Hitting the mark with a post depends on a lot of factors, the biggest being deciding when to hit Tweet. If you post too early, you risk getting buried in the news of the day. Too late and your audience shrinks. If you get your timing just right, the potential... read more
Nobody loves a website makeover more than we do. As much as we love doing them for our clients, we decided to show our own site some much needed TLC. After countless hours of brainstorming and blood, sweat and tears, our digital marketing team is proud to announce the unveiling of our new and improved... read more
We started something new here at Imagine It Studios on Tuesdays. We thought we’d gather our collective thoughts to give you an idea of what we listen to at the office. Music is a big deal for us. It not only entertains us, it pushes us when we’re working. It fuels our creative juices and... read more
When Snapchat first hit the social world, it was tethered to an image for facilitating the perk of vanishing pictures and videos. The introduction of features like Stories, Discover and image customization have since made Snapchat a social app that has shaken up the likes of Facebook, Twitter and Instagram. Today, Snapchat boasts about 100... read more
When it comes to social marketing on platforms like Pinterest, the question of when to pin can be just as important to ask as what to pin. There are many schools of thought when it comes to the timing of posts and some loosely accepted ideas of the perfect window, but what works best for... read more
Chances are you’ve heard about email marketing plenty of times before. However, do you really know how this marketing tool can become one of the best weapons in any company’s arsenal? Email marketing helps solidify the communication of any given business while marketing for specific audiences. Why not take advantage of this powerful marketing tool?... read more
Social networking sites tend to work in mysterious ways and, more often than not, there’s plenty of fun to be had. Hashtags can be the perfect way to let your followers look into a snapshot of your life for a good laugh, gasp or cry, while reeling in even more followers. With over 40 million... read more
The NBA Playoffs have recently started to heat things up on basketball courts across the country. If you’re anything like us, you watch every game with a fever of anticipation, hoping your team pulls a win closer to an NBA Championship. To hoist the trophy, not only does your team need your support to win,... read more
This Mother’s Day, we celebrate moms everywhere who have become a digital force to be reckoned with. Whether digital moms are on the go or at home, smartphones, tablets and free Wi-Fi everywhere allows them to easily research brands and products, engage with those brands via social media and become a purchasing powerhouse. As they... read more
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