You’ll need to consider the type of content that’ll best express what your company is about, how that content will get you ranked high on Google with search engine optimization (SEO), which types of photos/videos will be appropriate to push your brand in an imaginative way, and the importance of making it mobile responsive.
At our digital marketing agency in McAllen, we understand what should go into a website’s design, which is why our process, though not simple, comes as second nature to us.
A Website is Always Open for Business
Your website is open 24/7, making it your company’s branch that never closes and is always open to make a sale. For this reason, your site needs to have that same welcoming feel that your physical location has. This isn’t easy, especially if you’re new to the digital game, but that’s where we come in. We can transform your business’s brick-and-mortar location into a digital space where people will have easy and fast access to the services and goods you offer in person.
The Perfect User Experience
When designing a website, our web developers put themselves in the user’s shoes. Creating a great user experience involves asking a lot of questions; some rhetorical.
What are users expecting to see?
Are they finding what they need quickly?
Is making a purchase as easy online as it is in person?
The best way to determine if a site is set up for success is by asking yourself what you’d want to see if you were planning to shop online. If yours offers what you’d expect as a customer, then chances are that users will see that, too.
Ranking High on Google
Consider this; you have a beautiful website with clear and transparent messaging, but no one can find it when they search on Google. Why is that? The most likely reason is that you a poor SEO ranking. SEO is a numbers and words game. Using specific keywords that people search for when looking for specific bits of information and implementing said keywords in your site’s content can help boost your ranking.
So, if you own a cupcake shop in McAllen, you’ll want to use terms like “cupcake shop in McAllen,” “cupcakes in McAllen,” and “McAllen cupcake store,” just to name a few. Using terms that will help your site pop up in a search when specific terms are searched for users will take time to work but let us worry about that.
Let’s Talk About Web Design in McAllen!
When it comes to web design and development in McAllen, we understand what it takes to make a functional, user-friendly, and standout site. If you’re the owner of a small- or medium-sized business and want to create your digital footprint to drive sales, then contact us today to set up an appointment.