Have you ever visited a website on your smartphone that was filled with glitches, was disproportional to your screen and contained almost no “tappable” links? It’s nothing short of a nightmare having to deal with these sites when you’re messing around on your phone or tablet. With Google’s latest digital marketing project, they’ve taken on the role of dreamcatcher. Google is targeting non-mobile-friendly sites and making it harder for them to top the rankings in mobile SEO. If your site isn’t mobile-responsive, it could negatively impact its performance and hurt your business.
Whether you created your own website, had it made with a generic website-maker or hired a firm, you’ve likely encountered the option of making your site mobile-friendly. For your site to be classified as mobile responsive, it needs a few tweaks. Exactly what criteria does Google use to determine if a website is mobile-friendly? It should have the following features:
- Links are far enough apart from each other so that the correct one can be easily tapped.
- Text is legible without zooming.
- Content is automatically sized to fit the screen so the user does not have to scroll.
- Avoids software that is not common or compatible with mobile devices.
Google offers a simple Mobile Friendly Test where you can search and find out if your site is tagged with the “mobile friendly” label.
What You Can do About It
If you find that your site is not mobile friendly, it’s important to first determine how much it could affect you by considering two things:
What is the competition up to?
If local competitors are displaying the “mobile friendly” label on their sites, then you’ll likely see less click-throughs from mobile users on your end. You can expect consumers to click on a mobile responsive and user-friendly site that is easier to maneuver when they conduct research. If your competitors don’t have a mobile-friendly site, then this is your chance to get ahead of the game.
What percentage of your traffic comes from mobile devices?
More and more small business owners are finding that their mobile and desktop traffic is nearly equal. If you’re mobile traffic is high, then not having a mobile-friendly site could be causing some serious damage to your overall web performance.
Team Up with Us
The goals behind any website are to build an online presence and provide the best possible user experience. If your site isn’t mobile responsive, it could be seen as outdated and lackluster for consumers. We can fix that! Team up with us for a business website that is up-to-date, visually appealing and user-friendly.