Poor Web Design: What it Means to You as a Business Owner

Is your company’s website working out well for you? Are you getting the leads you wanted? How about the interaction you were hoping to see? Does it work as well on mobile devices as it does on laptops and desktops? If you answered “no” to all of these, then it’s time to reevaluate your site’s web design. If you’re thinking that a basic design can deliver the goods for any type of business, then you’re wrong. Our McAllen digital marketing agency wants to show you why.

Your Design Should Reflect Your Goal

Does your business offer one-of-a-kind products? How about signing up for a special service? Whatever it is, your site’s design needs to reflect that. Take Amazon, for example. The company offers everything from A to Z, and what do you see on its homepage? A slew of product categories and deals.

It’s what the company specializes in, so it makes sense that it’s what it showcases first. Think in the same manner for your company’s site. Have that special service or product front and center to show off to potential customers.

Write to Make a Statement

In the past, search engine optimization called on websites to write, write, and write copy in the form of articles, blogs, FAQs, etc. to rank well on Google. Nowadays, the focus has switched to relevancy. Anyone can write a 900-word article on a specific product or service, but let’s be real, no one wants to read it. People visit websites for access to fast information, especially when shopping.

Focus your content on relevancy. Highlight that new product, explain it well, and say why the Average Joe needs it. Even if it’s a short blurb or even a graphic, then more power to you. And don’t be afraid to use visuals either. Photos, graphics, and even videos catch people’s attention fast and holds it.

Make Your Website Mobile-Friendly

We’re in an era of technological advancement. Just about everyone owns a smartphone or tablet these days, giving them access to information faster than ever before. For that reason, we can’t stress the importance of having a website that’s mobile-responsive. Have you ever visited a site on your phone only to see its copy, photos, videos, etc. shrink to microscopic levels when adjusting to the smaller screen?

This means that it isn’t mobile-responsive. Is yours the same? If so, your design needs an overhaul ASAP. According to statista.com, just over 51% of worldwide website traffic in the second quarter of 2020 was through mobile devices. Make website viewing for your visitors easier by making it mobile responsive. 

Contact Our McAllen Web Developers!

Get the design your business deserves. Our web developers in McAllen are ready to hear your ideas and implement them in a realistic and engaging manner. Contact us today for a consultation! Be sure to also check out our portfolio of clients that we work with!