If you’re a small- to medium-sized business owner who happens to own a website for your company, then you’ve already taken that very first important step to setting your permanent digital footprint! If you’re using social media to get your company’s name out there, then good on you! You’ve taken that second step. But how about SEO-rich content for your site?
SEO, or search engine optimization, helps you increase the amount of people that find your site through popular search engines. It also helps attract the right type of people to your website via organic searches, making it more popular. If you’ve never considered SEO for your site, then let’s go over a few important pointers about why you should.
Establishing a Target Audience
Writing content is aimless if you haven’t established who your target audience is. Also, if the material you’re putting out doesn’t resonate with readers, then they won’t stick around. If, for example, you happen to own a business specializing in baking and selling cupcakes but write blogs that focus more on the industry rather than what you offer, then potential customers won’t bother reading.
Studying your audience and what keeps them engaged will give you a better idea of how to go about creating content that results in constant interaction and viewership, making the algorithm that search engines follow work in your favor.
Don’t Write for the Sake of It
Many business owners believe that constantly posting content at a high rate will positively affect their ranking, even if people aren’t reading it. This couldn’t be further from the truth. It doesn’t matter if you write a piece of content every day or once a week, if the topic these pieces cover aren’t full of reliable and valuable info, then there’s really no point in writing them at all.
One piece of SEO-rich content will be much more beneficial than 10 that are full of useless verbiage that no one finds interesting. The biggest takeaway from this is that quantity isn’t always better. If this were true, then SEO would be the easiest service in digital marketing to master.
Quality Content Helps Your Rank
Going off of our previous point, with SEO, always remember that quality trumps quantity. If you’re writing something that’s too technical, is excessively long for the sake of it or downright boring, then no one will want to read it. Quality is a virtue that thrives with SEO. Writing topics that are interesting and engaging are important, because it’s these blogs that will be popular. And popular content helps your ranking increase.
Content Doesn’t Have to be Long
Achieving a high rank on Google isn’t necessarily rocket science, but it isn’t easy either. Adding to our previous point, aiming high for the sky involves staying consistent with what you’re writing and making sure it covers topics that are relevant to both your brand and what your target audience is looking for. So, keep in mind that as long as what you’re writing is made up of useful info, you won’t need to write pages and pages of content. Better to get to-the-point than ramble on and on.
Being Social with Your Content
If you’ve created some social media accounts for your business, then take full advantage of it by making use of your content. By this, we mean sharing what you’ve written. You can link your blog to your business’s Facebook page, for example, thereby increasing the amount of people who will read it. The same goes for Twitter and Instagram. They don’t call it social media for nothing, so be sure and share what you’ve written!
We Can help
SEO can be very valuable for your business. If you’ve never flirted with the idea of SEO-rich content for your website, then now is the time. Contact our digital marketing agency in McAllen to learn more about our SEO services and what else we can do for you.