We’re living in strange times, to say the least. We’re sure that many of you small- and medium-sized business owners were just itching to reopen after so many weeks of having to stay closed due to the COVID-19 pandemic.
Well, the great news is that the time has come to reopen your doors! If you’ve adopted safety procedures to ensure a clean commercial environment, then good for you! But you might be worrying about something else: ensuring your business’ success in the age of COVID-19. How can digital marketing help?
Stay in Touch with Social Media
Social media in the age of digital marketing is a must. One of the most important things you should be doing in the age of COVID-19 is staying in touch with your customers. The best way to do this is with social media. Businesses of all sizes should have a profile on at least one of these social media giants:
Informing your customers on what you’re doing to ensure their safety, upcoming sales you’ll have, and answering their questions and addressing their needs will help you out a lot.
Provide Informative and Relevant Content
Coming up with content for the sake of it won’t help anyone. This is why, when utilizing search engine optimization (SEO), you need to write content that’s relevant and informative. With so many businesses reopening, countless customers will want to know what they’re doing to ensure their safety.
Like with what we suggested for social media, apply that knowledge to content creation. Write blogs going into detail on how you’re ensuring that your business is safe to visit and shop from. You can then share that content through social media!
Consider a Website Revamp
Take the opportunity when reopening your business to give your website (if you have one) a much-needed facelift to give it more life and make it more attractive! If you’re on the fence about doing so, just take a look at some of the clients we’ve worked with. Browse their websites and take notes on what you love and how you’d like for your revamped site to look. We’re also very open to ideas, so share them with us to see how we can make them work!
Let’s do Business!
If you’re in need of setting your digital footprint in the age of COVID-19, then we’re here to help! Our McAllen digital marketing agency is still working hard to deliver the results that our clients need. Reach out to us today to learn more about what we can do for you!