3 Digital Marketing Trends That Will Continue Dominating in 2020

Goodbye 2019, hello 2020! If you’re excited for the dawn of a new decade, then you aren’t alone. At Imagine It Studios, our team of wordsmiths, social media gurus, and detail-oriented web designers can’t wait to see what the new year and decade holds for digital marketing.

The industry has changed so much over the past several years, and what’s to come will only drive us to go above and beyond for our clients. We’d like to go over a few trends in our industry that we feel made a big impact in the 2010s and will surely continue to do so in the 2020s. Check them out!

Content is Here to Stay

Every small-to-medium-sized website needs content. Whether it’s a few blurbs or paragraphs, if it’s written correctly and is relevant, then you’ll see some great results. During the early 2010s, content marketing picked up a lot of steam and was the go-to solution for digital marketers wanting their websites to climb Google’s rankings.

Although the playing field has been leveled and content marketing has become much more difficult to master than it was years ago, it’ll definitely be needed in the years to come. In fact, in the past, the more content a site had, the better. Today, however, it’s all about relevancy. The type of content needed has evolved, but the tool itself will remain.

Videos on Social Will Still be Big

When it comes to social media, videos are a big deal. Are you the type of person that would rather watch a video than read a social media posting? If so, you’re far from alone. According to SmartInsights.com, 83% of participants in a study reported that video is becoming more important as a content marketing tool.

If your business is considering doing video for social media, then you’re in a great position to take advantage of this feature. Use this option to highlight your products or to explain your services in-depth. This can potentially generate a lot of interaction with people viewing your content, resulting in possible leads!

Attractive and Practical Designs Forever

As for the style and design of your website, keeping it attractive and practical, though not always easy, will surely outweigh more complicated designs. When a person lands on your site, first impressions will always determine whether they’ll stick around or bounce. If your site looks like a GeoCities template from 1999, then you can bet no one will stick around for more than five seconds.

But if your site is anything like ours, then that visitor will stick around for sure. Of course, other factors like graphics, layout, and content will determine how long that person sticks around, but the bottom line is that it all starts with an attractive look, and that will surely determine web design for years to come.

Start Your New Year Off with Us!

If your business lacks a digital presence and you’re tired of being pushed over by your competitors, then come see us. We’ll welcome you and offer an idea of what we can do to make your digital presence a big one. Contact us online or call 956.687.1521 to schedule a FREE consultation!