Tool Time: What We Use to Build Your Brand

Digital marketing is built on many tools, one being content. For small businesses setting foot in the digital marketing world, building content may seem daunting, but when putting anything together, you need the right tools. Thankfully, there’s an extensive toolbox of quick and efficient apps and software to use. We keep this in mind when... read more


My Brush with Death

People often say your life flashes before your eyes the moment you’re face-to-face with death. They say you’ll feel the warm embrace of your lost loved ones and see their faces, vividly, as you start to slip away. Some claim to have re-experienced the most meaningful moments of their life, such as their first kiss,... read more


Introducing ‘The Content Avenue’, a Division of IIS

We noticed a rising niche in the world of digital marketing, and since we aim to please, we jumped at the opportunity. Many of our prospective clients who already have a perfectly workable website were in search of something that would simply help them stay relevant in search engine ranks. They wanted substance. The visual... read more


Constructing Clout: Building Business Leads Online

The beautiful thing about the Internet is that consumers have access to so much data with just a few keystrokes and a click. With that kind of power, a consumer has the ability to make extremely informed decisions when it comes to making purchases. Finding leads online is equal parts getting noticed and being listened... read more


In Good Hands: Social Media in the Hands of an Agency or In-House

Social media has risen to be one of the most crucial parts of any successful business. The versatility of social media to promote your brand and interact with customers goes a long way to getting people through the door. A digital marketing agency delivers for your business on multiple fronts. Let us help you get... read more


An Inside Look at the Imagine It Studios Photoshoot

All throughout spring, the IIS team had one goal in mind: to complete our new website in time for the scheduled launch date. We were on the hunt for the perfect photoshoot location. The details were eventually settled. Location: Fireman’s Park in McAllen Time: 6:00 PM Date: A hot summer day Standing Out In the... read more


Why Video May Become a Big Player in the Digital Marketing Game

We all love a good underdog story. We cheered for Rudy when he finally made it onto the field for the Fighting Irish, and jumped for joy when Rocky put up the fight of his life. Now, video, the little guy in the digital marketing game, has the potential to become a crowd favorite. It’s... read more


Timing is Everything: Knowing When to Tweet

Tweeting is all about timing. Hitting the mark with a post depends on a lot of factors, the biggest being deciding when to hit Tweet. If you post too early, you risk getting buried in the news of the day. Too late and your audience shrinks. If you get your timing just right, the potential... read more


Extreme Website Makeover: The Imagine It Studios Edition

Nobody loves a website makeover more than we do. As much as we love doing them for our clients, we decided to show our own site some much needed TLC. After countless hours of brainstorming and blood, sweat and tears, our digital marketing team is proud to announce the unveiling of our new and improved... read more


Turning Up the Volume on #Tunesday

We started something new here at Imagine It Studios on Tuesdays. We thought we’d gather our collective thoughts to give you an idea of what we listen to at the office. Music is a big deal for us. It not only entertains us, it pushes us when we’re working. It fuels our creative juices and... read more


Snapchat for Business: Why You and Snapchat Are a Perfect Match

When Snapchat first hit the social world, it was tethered to an image for facilitating the perk of vanishing pictures and videos. The introduction of features like Stories, Discover and image customization have since made Snapchat a social app that has shaken up the likes of Facebook, Twitter and Instagram. Today, Snapchat boasts about 100... read more


Pin It to Win It: Use Pinterest for Your Website’s Success

When it comes to social marketing on platforms like Pinterest, the question of when to pin can be just as important to ask as what to pin. There are many schools of thought when it comes to the timing of posts and some loosely accepted ideas of the perfect window, but what works best for... read more


Spreading the Word with Email Marketing

Chances are you’ve heard about email marketing plenty of times before. However, do you really know how this marketing tool can become one of the best weapons in any company’s arsenal? Email marketing helps solidify the communication of any given business while marketing for specific audiences. Why not take advantage of this powerful marketing tool?... read more


Imagine It Studios Goes Retro with #TBT

Social networking sites tend to work in mysterious ways and, more often than not, there’s plenty of fun to be had. Hashtags can be the perfect way to let your followers look into a snapshot of your life for a good laugh, gasp or cry, while reeling in even more followers. With over 40 million... read more


Integrated Marketing: A Team-Based Approach to Securing Your Digital Success

The NBA Playoffs have recently started to heat things up on basketball courts across the country. If you’re anything like us, you watch every game with a fever of anticipation, hoping your team pulls a win closer to an NBA Championship. To hoist the trophy, not only does your team need your support to win,... read more


Digital Moms Are a Force to be Reckoned With

This Mother’s Day, we celebrate moms everywhere who have become a digital force to be reckoned with. Whether digital moms are on the go or at home, smartphones, tablets and free Wi-Fi everywhere allows them to easily research brands and products, engage with those brands via social media and become a purchasing powerhouse. As they... read more


Facebook Unveils Video Chat Addition to its Messenger Feature

Since its foundation in 2004, Facebook has snowballed into one of the most powerful online entities in the world. Now, after countless additions to its list of features, Facebook has released video calls to its Messenger app. Nothing seems to be slowing Facebook down as one of the biggest social media platforms around and that’s... read more


Imagine It Studios Takes on Title Boxing

“A couple that works out together, stays together.” This phrase may conjure up images of couples way too into themselves who treat the gym like a selfie studio. In all seriousness though, those people are onto something, and I think we’ve discovered what it is. Imagine It Studios is no stranger to testing new trends... read more


Digital Passover

Tomorrow night, Jewish families around the world will sit down together to enjoy the traditional Passover Seder. We will retell the story of our peoples’ exodus out of enslavement in Egypt. The highlight for my children is the horror of the plagues.   Boils! Lice! Hail! Darkness! Death!   Wait…didn’t I just read something the other... read more


Tales from the Tech Room at Imagine It Studios

Many know about Imagine It Studios’ knack for awesome digital marketing services, but few know about the supernatural occurrences that often plague our talented staff. It’s a touchy subject around these parts and one that often goes unspoken. It all started about a year ago when the office specter, Ghostmar, began to haunt the Imagine... read more


The Ultimate ‘Mobilegeddon’ Survival Guide

Google doesn’t underestimate the power of mobile device users and neither should you. With the majority of Google searches performed via smartphones and tablets, it’s no surprise that the search engine giant has responded with a new upcoming algorithm. Recognizing this increase in mobile search trends, Google will incorporate a website’s mobile-friendliness into its search... read more


1 Day, 2,200 People, 49 Countries, 3 Knowledge Seekers

When it comes to staying on top of the latest social and content marketing trends, Imagine It Studios is willing to do whatever it takes - even if it means traveling halfway across the country to the stunningly beautiful city of San Diego, California. As I write this, I am basking in the glow of... read more


SXSWi: We Went, We Saw, We’re Ready to Conquer the Digital World

SXSW Interactive has come and gone once again. After several jam-packed days of innovative panels and discussions, we’ve gained a variety of insights into the latest technology trends that will be leading the way in 2015. Each year, SXSWi hosts an assortment of innovative speakers and this year was no exception. Jessica Alba’s Model for... read more


SXSW Tech Crunch: Netflix Talks Trial and Error

Over the last few years, Netflix has found itself in the homes of millions of people around the globe. However, reaching that success and magnitude was no easy task. At SXSWi, Todd Yellin, Netflix’s Vice President of Product Innovation, discussed achieving customer satisfaction through the constant testing of the company’s product. Test, Cringe, Repeat According... read more


SXSW Tech Crunch: The State of Google

As you probably know, Google is the driving force behind anything Internet-related. It’s no surprise that the popular search engine would be honored at SXSW 2015. Imagine It Studios was present when vital information about Google Now and Google Grants surfaced. Now’s the Time Since its introduction in 2012, Google Now and predictable search has... read more