In the digital world, people do judge a book by its cover. Luckily, you can use this to your advantage when developing your online marketing campaign. Visitors will draw an opinion of your website and company within seconds of viewing the landing page (the first page they will come across). The challenge is to create... read more
Do you recall the time when apps were cluttered with clunky designs and confusing interfaces? Seeing how this was the norm only a few years ago, you may remember it well. Now, the trend in apps seems to be focusing on making things easier for the user. From establishing a minimalist design to providing an... read more
Giving digital marketing a go on your own seems simple enough. You set up a neat website, a social media account and get some AdWords going. After a year or so, your online presence is stagnant without any of the positive feedback you were hoping for. What now? The digital marketing world is diverse and... read more
Every office has their collection of inside jokes, work traditions and unique stories to tell - like the time Mike became a bit tipsy at the 2012 Christmas party and rightfully earned the nickname ‘Magic Mike’. We've yet to let him live it down, but he doesn’t mind. In our office, we have no shortage... read more
Nothing strikes fear in my stone-cold heart as much as facing a camera. It’s embarrassing, really. Point a lens in my general direction and I cower in terror. Either I’ll stealthily shimmy away from the shot, hide behind another enthusiastic subject or begin sweating profusely when there’s no escape. It all gets worse if I... read more
Unless you have a medical degree or a strong admiration for the field, you may find yourself struggling to write engaging medical content. Don’t worry, this is natural. The medical field is full of intricacies most are unfamiliar with and confused by. However, in order to keep your practice or healthcare organization afloat, you must... read more
Gone are the days of archaic advertising and marketing methods for businesses, especially law firms. In order to stay afloat amongst a sea of competitors, lawyers need to change their method of communicating with the world. Having an amazing website is a step in the right direction. However, in order to grab a visitor’s attention... read more
About 70% of my life is driven by interactions with the Internet. Immediately after waking up, I groggily reach for my phone to catch up with Instagram and Facebook posts I may have missed in the past five hours. Not very many. As I work, my phone is constantly flashing with alerts from world-renowned news... read more
I love my job and coworkers. Most people can't say that, I think. For me, each day is an adventure with this group of individuals that know the perfect balance of business and pleasure. Our work environment is generally laid back with the occasional bout of deadline-meeting stress that comes with the marketing industry. Though... read more
The World Cup is in full swing and now nearing its final stages, so where can you pour your sadness over an eliminated team or share your jubilant opinions on a beautiful golazo if it’s not on Facebook? The public’s love for the world’s most popular sport has produced over a billion interactions on... read more
Google is undoubtedly doing big things in the world of online marketing. The massive internet conglomerate is at it again with the release of their latest business tool: Google My Business. This suite of services offers small businesses a one-stop-shop that simplifies local marketing. It’s a service where you can update business information, monitor activity... read more
There’s something about bright lights that just seems to rub our staff the wrong way. Actually, there’s something about any sort of lighting that rubs us the wrong way. We’ll get a, “I could fall asleep in here,” comment from a visiting client at least once a day, and to be honest, they wouldn’t be... read more
Search engine optimization (SEO) has undergone drastic changes over the last few years. As a result, a number of myths have surfaced, which can be confusing and misleading for those unfamiliar with SEO. The way we think about SEO changes with each search engine algorithm update that comes along, making it harder to distinguish fact... read more
The J. Gonzalez Law Firm has been a client of Imagine It Studios for almost 3 years - and with good reason. We are pleased to announce that one of the Rio Grande Valley’s most trusted personal injury law firms currently holds 6 positions on Google’s first page for the SEO term “Car crash lawyer... read more
Nine years ago today, we spotted a glint of opportunity on the horizon. It was a shift in a trending niche market that was set to revolutionize the marketing world: website development. Having close to a decade of experience in traditional advertising, we made a move to adapt to the modern day demands of mass... read more
In a move that has the American advertising industry buzzing, consumer products giant Procter & Gamble is now spending more than a third of its advertising budget solely on digital media. The bold shift in strategy comes at a time when studies show that for the first time, Americans will spend more time online than... read more
As the long, carefree days of summer fade into the brisk freshness of fall, it’s time to go back to work and take stock of your business and its marketing strategies. No matter how nice your website is, it won’t mean a thing if you are not having it properly optimized. Here are a few... read more
Changes in SEO can happen at any time. What works best today can change tomorrow. Adapting to those changes will not only best serve any online marketer, but also the company providing those services. Experts in I.T. agree that SEO is one of the fastest growing and changing fields of online marketing. The method has... read more
To fully understand how search engine optimization (SEO) works can be a daunting task. There are literally thousands of articles that may teach you about SEO, but if you are new to this approach, it is just confusing. Understanding how search engines operate and how using keywords or keyword phrases can boost rankings and increase... read more
Search engine optimization for any website is a must. If you want to get your website noticed, having great content can help. There are several other techniques you can use, but articles and blogs remain the most popular way. On the other hand, if you have a poorly written article or blog it may hurt... read more
In a constantly changing industry like website design, it is often difficult to keep up with trends. Designers and website developers are constantly seeking new ways to improve the overall look and flow of their websites. The ultimate goal for a good website is to maximize usability while looking stylish and modern. Incorporating the latest... read more
Finding a good website marketing company that manages websites, SEO and social media may be overwhelming for some people, but a great website marketing company should be experts in their field. They should be able to identify the goals of your website, your target audience and translate visits to sales. The business of building websites... read more
Social media has dramatically changed the landscape of global advertising and with hundreds of millions of users world-wide, the potential for marketing is massive. To put this in perspective, comScore Mobile Metrix recently released data showing that Facebook’s app has surpassed Google as the most used mobile app in the United States. While most new... read more
So you’ve had an idea for some time now, and it’s come to the point that you need to get the word out on your brand. If you’ve chosen a target audience for your services, you need to choose the correct method of establishing yourself to get their attention. Managing your brand on social media... read more
Let’s face it; keeping up with a social media profile can be a hassle. If you own a business and find it difficult to update your profiles daily and reconnect with new customers, then it’s time to take a step back, look at the big picture and rethink your strategy to make things easier. Here... read more
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