The last few weeks have been rough on small- to medium-sized business owners. The COVID-19 pandemic and subsequent stay-at-home orders to keep us all safe have caused a large downturn in shopping. Many businesses, however, have adopted curbside service and online shipping. If your business has hit a snag but is still operating, then it’s... read more
Have you decided to take on the world of SEO on your own to get your small- or medium-sized business high in the rankings? We won’t lie. Ranking high on Google is tough, but with our McAllen digital marketing agency on your side, you’ll be setting your digital footprint in no time! If, on the... read more
Search engine optimization, or SEO, is just one of the many gears in the clock that makes digital marketing a haven for creativity and brainstorming. It’s what helps your website rank well on Google and other search engines and allows for you, as a business owner, to take the bull by the horns and grow... read more
A company’s digital marketing presence is its most valuable asset. It’s what keeps the site relevant and lively on top of being easy to access and navigate. Digital marketing in 2020 will more than likely see a few substantial changes, but let’s face it, this happens every year! If you’re planning on tackling your company’s... read more
Social media has grown to become an unstoppable giant over the last several years. It seems that everyone and their grandmother has a social media account these days on at least one of the three giant social titans: Facebook Twitter Instagram With the constantly growing popularity of social media in our lives, it’s no surprise... read more
Goodbye 2019, hello 2020! If you’re excited for the dawn of a new decade, then you aren’t alone. At Imagine It Studios, our team of wordsmiths, social media gurus, and detail-oriented web designers can’t wait to see what the new year and decade holds for digital marketing. The industry has changed so much over the... read more
Digital marketing is progressively becoming the norm, so much so that nowadays “digital” is being dropped from the phrase. Gone are the days of small businesses focusing on radio ads, TV commercials, and billboards. Now we’re seeing similar ads showing up on various webpages and social media. It’s a changing digital landscape and countless small-... read more
If you’re planning on dipping your toes into the online landscape to build your brand, then there are some realistic expectations to have first. Now, we understand having a dream to make it big as an entrepreneur, but business ownership has to be taken seriously. And one of the most important things is being realistic... read more
It almost seems like ages ago that the web design industry revolutionized how consumers engage with content online. In the early days, all it took to get solid leads and engagement was some simple paragraphs of copy. Nowadays, though, things are much more complex. If a site has uninspiring content or lacks eye-catching graphics and... read more
As a small- to medium-sized business, you’ve more than likely met a handful of challenges when it comes to marketing your brand through different avenues. Whether it’s social media marketing, email marketing, or content marketing, each presents its own obstacles that often require you to re-evaluate your methods. With content marketing, trends come and go,... read more
As a small- to medium-sized business owner, we’re almost positive that you have at least one commercial social media account. If you’re like most businesses out there, it’ll probably be Facebook, right? Many businesses these days are taking advantage of various social media platforms to increase their engagement with current and potential customers, and Instagram... read more
Let’s face it, digital marketing in McAllen is slowly becoming just “marketing.” Gone are the days of relying heavily on television, radio, and newspaper ads. Now, you have commercial giants plastering their ads all over social media and millions of websites. If you are a small-to-medium-sized business owner, you’re probably wondering how you’ll be able... read more
As the leading digital marketing agency of McAllen, our company knows the ins-and-outs of creating a solid and long-lasting digital footprint for our clients. Whether we’re creating a marketing plan for a small business or a campaign to generate leads for a medium-sized company, we’ll always give 110%. Although we offer many services, with each... read more
In digital marketing, we’re always aiming to encourage as much engagement as possible through various social media channels on behalf of our clients. But, as with any industry, times and techniques change. And when they do, we’re always ready to adapt. You can imagine our excitement when social media giant Instagram announced a new feature... read more
If you’re a small business owner who also happens to be handling your company’s social media accounts, then you’re well aware of how tough it can be to juggle both responsibilities. Now imagine you’re dealing with a social media crisis. A customer isn’t happy with your product and is taking to Facebook, Twitter, or Instagram... read more
In a previous piece, we went over three content marketing tips that, when done right, will help you easily generate sales leads in 2019. We figured that we had a little more to tell, so we’ll be going over three more! Although we’re already in March, it’s never too late to change your ways if... read more
If you found that your content marketing efforts yielded little to no results in 2018, then now is the time to make a change. Although we’re already a month into the new year, it’s never too late to step back and create a plan of action to make your content marketing outlook a great one.... read more
Web Design can be a tricky game to master. Many people think it’s just a matter of throwing together a few elements, but so much more thought goes into it than that. Here at Imagine It Studios, our web design process is simple, to-the-point and, most importantly, beneficial to our clients. Clear Optimization to Generate... read more
Competition in the tech world is fierce, and one update on your favorite app could be the difference between gaining and losing countless users. Today we will discuss Snapchat, the social media phenom that refuses to quit, and how they are staying alive by keeping their finger on the social media pulse. Recently, Snapchat reported... read more
Perlis Wellness Center is an upscale medical spa in Chicago that was in dire need of a website that perfectly highlighted and reflected their incredible reputation. There also had to be an emphasis on appealing the new style to the company’s sophisticated clientele. Creating a website that reflected who they are was the center’s primary concern... read more
Let’s say that you own a small coffee shop located in the heart of your city. Your ads posted on social media enable you to drive your customers to your website and allow them to purchase merchandise online. Oftentimes, regular ads drive people to your website, but for whatever reason, the action stops there. There... read more
With digital marketing constantly evolving, it can be tough deciding how to best go about adopting new ways to help your business keep up with competitors. One method that’s proven to work is either creating or updating your website. Web development is just one of the many important steps in a successful digital marketing campaign,... read more
Instagram has come a long way since it launched in 2010. What started as a platform for photos has turned into the social media platform for business accounts. When Instagram Stories was launched in 2016, it was evident that they were making a jab at Snapchat. The platform has since grown with each update, the... read more
June 30th is International Social Media Day! Social Media has changed the way we look at people, businesses, and their brands. The way it affects us and the world around us since its inception is astounding, and on this day we celebrate it for so many reasons! Social Media and its Impact Connecting the world... read more
If you’re a small- to medium-sized business owner who happens to own a website for your company, then you’ve already taken that very first important step to setting your permanent digital footprint! If you’re using social media to get your company’s name out there, then good on you! You’ve taken that second step. But how... read more
.jpg)