McAllen has so many amazing businesses. Unfortunately, some of these have neglected to acknowledge the importance of having a strong web presence. You might be thinking that a simple Facebook account will suffice, but this is the wrong line of thinking to have. The Internet is a goldmine for opportunities in digital success.
Websites establish credibility and allow customers to shop and learn more about your brand 24 hours a day, seven days a week. If you already have a site, then good for you! But if you’re noticing that you aren’t getting the leads you need, then here are a few strategies that we use to maximize your online presence.
Mobile Responsiveness
According to Marketo.com, 80% of users utilized a mobile device to web surf in 2019. This number shows why it’s crucial to have a mobile responsive website. This means that images, copy, and features will display according to whichever device you have, whether it’s a tablet or a phone. The last thing you’ll want to deal with is a desktop site loading extremely slowly and out of whack on a mobile device, which brings us to our next point.
Low Loading Times
No one likes waiting for anything these days. The same applies to slow websites. According to NeilPatel.com, 47% of consumers expect a web page to load in two seconds or less and will abandon one that doesn’t load after three seconds?
This gives you a great idea of just how important it is to have a site that loads quickly, efficiently, and is mobile responsive. These are issues we tackle on a daily basis when working on new sites, so if you’re looking to eliminate these issues, then we can help.
Effective Calls-to-Action
A beautiful and easy-to-navigate website doesn’t mean anything without clear calls-to-action. These actions should encourage visitors to shop, sign up for newsletters/deals, and reach out to the business with questions. Even without selling services or products, calls-to-action can be effective in encouraging visitors to follow a business on social media, downloading media kits, or joining mailing lists.
Branding Through Design and Visuals
Edgy, modern, professional, and playful designs/visuals can go a long way in enticing a visitor to stick around, thereby increasing your ranking on Google. When creating a website, we’re always cohesive with colors and persona.
Optimization for Web Searches
Chances are that you’ll have competition and will need to strategize to set yourself apart from them. Optimizing your site means taking advantage of our many services, primarily search engine optimization (SEO). This helps you rank higher for certain terms that people will search for to find services like the ones you offer. For example, if you own a Mexican restaurant, terms like “Mexican restaurant in McAllen” will surely help you rank higher when people search for those specific terms.
Let’s do Web Design in McAllen!
Let’s work together to establish your online presence. Reach out to us to learn what we can do for you!
.jpg)