5 Eye-Opening Website Statistics That Every Business Owner Should Know

Designing and building a website are not easy. Whether you’re looking to build an e-commerce, educational, brochure, or business website, how it’s done can affect your business’s credibility. Also, if your site isn’t user-friendly, mobile-compatible, quick-loading, or engaging, then your online growth can hit a snag. Here are five eye-opening statistics and solutions to help you reevaluate your online presence.

Slow-Loading Sites Account for $2.6 Billion in Losses Each Year

In an age where people consume media at record speeds, they hate to wait for information. Slow loading times will cost your business visitors and can impact your ranking on Google.  

First check your site’s back end. The culprit might be high-resolution image files. They can take up significant memory, causing long loading times. If this isn’t the case, then there may be internal problems like your server. No matter because our digital marketing agency in McAllen can help. 

75% of Consumers Judge a Company’s Credibility Based on Their Website Design

Aesthetic plays a major role in a business’s credibility. If you see a site that looks as if it hasn’t been updated since 2005, then your first guess might be that they’re lazy, right? We judge many things based on looks, and a website is no different.

Having us update your site’s design is the first step in getting the attention your business needs. Utilizing other factors like graphics and photos that are easy on the eyes as well as catchy content will keep people interested and coming back. 

70% of Small Business Websites Lack Calls-to-Action

Imagine visiting an online store that lacks calls-to-action. You know, those “BUY NOW” and “SIGN UP FOR DISCOUNTS” buttons. Would you want to engage with it? These calls-to-action encourage users to engage with your site and serve as an incentive for them to keep coming back. The type of call-to-action will depend on your business and goals. Showcase what you’re offering and implement them.

83% of Mobile Users Prefer a Seamless Experience on All Devices

Websites should be accessible and user-friendly across computers like laptops and desktops, mobile phones, and tablets. If a site isn’t mobile-friendly, then display errors and loading times can be affected, ruining the user experience. This isn’t so much on the business, but rather the website designer. You can rest assured that our mobile-friendly sites are seamless in every way.

88% of Online Consumers Likely Won’t Return After a Bad Experience

A business website is open all of the time. So, if the site crashes and this goes unnoticed for too long, then imagine the number of new customers you’ll lose out on and how many of your existing ones will grow frustrated and take their business elsewhere. Prevent this by checking up on your site at least a few times a day. Make sure everything works and displays correctly. As soon as you notice a problem, don’t wait to fix it. In fact, with us handling your online needs, you won’t have to worry about any of that.

Web Design in McAllen Starts with Us!

With our team working for you, your website will look beautiful, function terrifically, and clearly communicate what your business represents. Our digital marketing agency in McAllen is ready to get to work, so come on by or reach out to us to learn what we can do for you!