Tweeting is all about timing. Hitting the mark with a post depends on a lot of factors, the biggest being deciding when to hit Tweet. If you post too early, you risk getting buried in the news of the day. Too late and your audience shrinks. If you get your timing just right, the potential for views and shares while boosting your image is maximized.
So, what can you do to perfect your timing? There are a few things to always keep in mind.
Know the Crowd
It’s important to always know your audience. Don’t tweet on an East Coast schedule if you’re looking to reach out to users in the Midwest. Also, remember to always think locally. Tailor your tweets for your preferred audience, and that includes determining when the best time they’ll see it will be.
Watch the Clock
According to URL shortening service Bit.ly, the best chance to get noticed on Twitter is between the hours of 1 and 3 PM EST, Monday through Thursday. That lines up with when Twitter hits its peak traffic time, which is between 9 AM and 3 PM, Monday through Thursday.
As a rule, the site suggests avoiding posting anything past 3 PM on Fridays since activity usually dies down around the weekend. There is a caveat, though; when posting around peak hours, be aware that you’ll be fighting for attention, so make sure your content really stands out.
Though there are suggested times for posting to Twitter, it is not outlandish to take it as a suggestion rather than a hard rule. Don’t be afraid to run your own study to see how your follower base responds to posts. Audiences are always different and a social media strategy that adapts to them always works out best.
Get Your Timing Right
At Imagine It Studios, we specialize in making you and your business shine on every platform. Our team of professionals knows the ins-and-outs of the social space and uses those skills to propel you to the top. If you want to learn more about what we do, contact us online or give us a call at 956.687.1521.