When it comes to social marketing on platforms like Pinterest, the question of when to pin can be just as important to ask as what to pin. There are many schools of thought when it comes to the timing of posts and some loosely accepted ideas of the perfect window, but what works best for your business?
What do We Know?
If you’ve been around for a while, you may have come across the infographic from Pinterest analytics tool Pinerly that described some loose trends when it comes to the timing of posts. Namely, they note that the best time to post during the day is between 2 PM and 4 PM EST and between 8 PM and 1 AM EST in the evening. As for the context of that data, it’s not as clear. It’s best to use that information as more of a loose guideline than a rule.
What’s Best for You?
In terms of strategy, it’s not as good to just arbitrarily post pins at specific times of the day. To get the most out of your pins, always keep in mind the demographic you are aiming for and, above all, the content you are providing for them.
The key to engagement is always to provide fresh and relevant content for your costumers. It also helps to be wary of your surroundings; business pins do better during the workweek while things like vacation pins do better on the weekends.
At Imagine It Studios, we specialize in creating content that matters to your business and customers. Whether it’s social media management or customized blogs, we’re dedicated to keeping your online presence up-to-date. Contact us in McAllen to get started on your plan for online success.