Search engine optimization is always an evolving practice. The algorithms behind your simple everyday Google searches are way more complicated than you think and take into account a lot of factors.
Words matter when getting your website ranked. As we’ve noted before, constant blogs and content updates will give customers the knowledge they crave and provide what’s needed to get ranked on Google. Usually, it’s advisable to keep things short and sweet; you don’t want to pour too many things on readers who’ll lose interest quickly.
In this piece, we’ll explore why long-form articles could make a huge difference when it comes to customers and your Google ranking.
Simple intuition will tell you that a longer article with a higher word count leaves more opportunities for keywords to be used and picked up during a simple scrape. This is true, to an extent. Well-formatted long-form pieces give you a better window for the use of keywords.
Taking it deeper, a longer article can go a long way towards building trust, authority and expertise among your customer base. This follows logically; a well-researched and informative post that answers a customer’s questions serves as a great way to make you an authority on the subject.
Believe it or not, though, it actually plays into Google’s score as well. According to leaked guidelines from last year’s Google Quality ratings, scores put a lot of emphasis on what are referred to as EAT points. EAT stands for expertise, authority and trustworthiness. So yes, Google can tell when your content is shallow and not informative, and it will reflect in your page rating.
That’s not to say all of your content should be long. According to Google, there is no ideal length when it comes to content, just as long as it’s relevant and informative. The lesson we can learn from long-form is that your content should be the best on the block for your subject. Becoming an authority not only builds trust with your customers, but also gets you seen. Knowing what you’re talking about matters.
Delivering on Our Promises
At Imagine Studios, we believe in this philosophy wholeheartedly. We work with you to make sure the content we write for your site represents the services you offer. We build your brand, and we build it tall. If you would like to learn more about how we can help you, drops us a note or give us a call at 956.687.1521.