Search engine optimization (SEO) has undergone drastic changes over the last few years. As a result, a number of myths have surfaced, which can be confusing and misleading for those unfamiliar with SEO. The way we think about SEO changes with each search engine algorithm update that comes along, making it harder to distinguish fact from fiction. We’ve compiled a list of some of the most common myths to help you better navigate the SEO arena to help you build a stronger and more effective strategy for your business’s online presence.
Myth #1: Ranking is Everything
Fact: The largest misconception is that your site is doomed to slip into the oblivion of Google if it doesn’t rank in a top spot. Although ranking in position #1 on the first page is ideal, ranking somewhere within the first few positions of that page, or even the top positions of the second page, is good. Despite not being in the top spot, your site is still in a great position if it’s above the fold.
Myth #2: Title Tags Can Save Your Website
Fact: An attention-grabbing title amongst a sea of dull titles can give your site a boost in terms of click-throughs. However, the best title tag in the world will have trouble saving a site that’s poorly designed. A great title tag is a necessity, but it is up to the rest of the website to create relevant traffic and conversion for your business.
Myth #3: Social Takes Precedence
Fact: Social is an important aspect of all SEO campaigns. However, it shouldn’t be relied upon to do all of the work. There has to be some substance to back it up. Social is a priority, but shouldn’t be wholly pursued. Think of it more as a supplement to your overall SEO strategy.
Myth #4: Videos Can do All of the Work
Fact: There are some limitations when it comes to your audience despite some sites achieving success with video content. For example, site visitors may be restricted from viewing video content due to work-related rules. It’s important to keep in mind that videos can be an important asset and can result in conversions. Just make sure any videos are supported with non-video content so as visitors don’t lose interest.
Myth #5: Ad-Buying Helps Rankings
Fact: Ads should be invested in for the purpose of conversion. Organic payoff isn’t always possible with ad-buying. A lot of people think a higher ranking can be achieved by throwing cash at a search engine. This couldn’t be further from the truth.
Myth #6: Your Content is Amazing
Fact: We all like to think that the content we generate is the best ever written, but the reality is that it may not be. If your website has a high bounce rate, or few visitors return to the site, bland content could be the culprit. Take some time to consider your content through the eyes of your visitors and thing about bringing in some experts to lend a hand.
Myth #7: SEO and Usability are Different
Fact: Usability and SEO should be considered as one entity rather than two. While they may be different things, it is important for the two to work together to create a design that works for and enhances both. This ensures that neither is sacrificed for the other.
Myth #8: SEO is All That Matters
Fact: SEO is only one aspect of your overall digital marketing campaign. It’s important for driving traffic to achieve conversion, but it can’t accomplish this on its own. An effective strategy doesn’t just rely on SEO for maximum accessibility.
These misconceptions can cloud your perception regarding the efficiency of an SEO campaign. SEO is always progressing, which is why we help our clients navigate the constantly evolving search landscape. At Imagine It Studios, we collaborate with you to create effective digital marketing strategies supported by comprehensive analytic research and data. Give us a call to learn more about our digital marketing services and put SEO to work for your business.
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