Expert Talk: SXSWi Highlights the Importance of Content

The excitement and buzz of SXSWi is now in full swing and Imagine It Studios is front and center at this year’s hotbed for revolutionary trends and technological advancements. The start of SXSWi 2015 shed light on one of the most vital components of every marketing plan: content. Kaila Garrison and Lyndsay Iorio Signor, experts in the field of media marketing, emphasized the importance of content and its status as a business priority.

Some is Good, More is Better

You may be thinking that one piece of content per month will do wonders for your website. However, your company may see better results once the amount of content increases. According to Garrison, Senior Product Marketer at Oracle Marketing Cloud, a website’s social content should be frequently updated with unique pieces across every available social channel. Increasing and placing the right type of content on your site can potentially boost the percentage of leads and customers your company attracts.

Getting It Right

Garrison also revealed that delivering the right piece of content at the right time and through the right channel should be a top priority. Signor, Director of Social Media Marketing at NBC Sports, further emphasized this point with her experiences while working on Super Bowl XLIX.

To help broaden its audience, NBC used the popularity of celebrities such as Mark Wahlberg, Jimmy Fallon and Dude Perfect. This assisted in attracting the millions of people who would otherwise not be pulled into the Super Bowl hype.

Make a Wave

If proven experts highlight the importance of social content for any business, you know it must be for good reason. At Imagine It Studios, we value every nugget of information coming our way at SXSWi. Now, it’s time to let these pearls of wisdom work to your advantage. Our digital marketing specialists are ready to let our newfound knowledge help your company make an impact.