Giving digital marketing a go on your own seems simple enough. You set up a neat website, a social media account and get some AdWords going. After a year or so, your online presence is stagnant without any of the positive feedback you were hoping for. What now?
The digital marketing world is diverse and complex. Online marketing has become a science with industry developments and adaptations being created by the minute. As technology advances and new research unfolds, the strategies used to reach consumers quickly become obsolete. Don’t stress when your digital marketing efforts go belly-up.
Think of marketing as an intricate puzzle requiring countless hours spent hunched over a computer gathering enough knowledge about your target market and the platforms needed to reach them. A digital marketing agency, like ours, finds new ways to solve that puzzle so you don’t have to tread as a one-man show in this fluctuating landscape. We use real-time strategies like social media, quality content and search engine marketing (SEM) to develop a unique and effective campaign for your business.
Digital Marketing Campaign
The strategies we incorporate into our online campaigns feature a personalized approach to marketing. Our cross-platform techniques blend SEM, social media and quality content with conversion marketing as the end goal. After clearly defining your short- and long-term goals, we’ll encourage you to consider new avenues to reach an audience. As there is no cookie-cutter plan in digital marketing, we develop an integrated campaign that works toward building brand image for a return on your investment.
Search Engine Optimization
Those who claim search engine optimization (SEO) is dead are wrong. As a strategy, SEO hasn’t keeled over. It has simply transcended thanks to Google and has evolved to include a plethora of marketing strategies that we collectively call search engine optimization. We can’t claim that such a strategy will make you rich and famous, but SEO is a pretty good foundation to build your campaign. Tackling search engine marketing (SEM) and SEO on your own is like charting into unknown territory where your chances of encountering an intimidating obstacle are high. Our marketing team knows the tricks to making your website relevant and easily accessible to the masses.
Keeping up with a personal profile on a social media site is no big deal, but the playing field changes when a business is involved. Consumers look at the type of content you post, how often you post, how you respond to posts, what you share, etc. If you post with no direction in mind or without a strategy, your efforts may be overlooked by the general population. A digital marketing team counters this by treating social media as a science with a series of goals. We track trends and use various cohesive platforms of engagement with your campaign, all centered on generating buzz and interactivity in a target market.
Content is the last piece of the puzzle. It completes an integrated digital marketing campaign. SEM gets you ranked and found, social media attracts consumers and quality content is what hooks them to stay. Content gives SEM a human touch and social media marketing a purpose. Quality content is what tech companies like Google and consumers look for. Yours should engage the public and encourage them to interact with your posts. We develop content webs to tie in with SEM and social media efforts. Essentially, we create the opportunity to be found in random and targeted searches by the consumer market based on relevant and trending content.