Let’s face it, digital marketing in McAllen is slowly becoming just “marketing.” Gone are the days of relying heavily on television, radio, and newspaper ads. Now, you have commercial giants plastering their ads all over social media and millions of websites.
If you are a small-to-medium-sized business owner, you’re probably wondering how you’ll be able to compete if advertising online isn’t a possibility right now. This is where your company website will come in.
Your website is an extension of your brick-and-mortar location in the real world. The difference is that this online branch of your company is always accessible to the public. So, how do you go about staying relevant in an online world that’s dog-eat-dog?
Keep Your Content Relevant and Interesting
Our own CEO, John King, always says to never write for the sake of writing. “Nobody wants to read boring blogs and articles. It’s better to have a rare piece of great content instead of a buffet of boring, useless copy.”
What that means is, if you’ll be writing the copy for your website, don’t be so concerned with producing a blog or article each day just for the sake of loading content. Your copy needs to be good, it needs to be engaging, and, most importantly, it needs to be relevant. It needs to cover a topic or service that people are Googling in an easy-to-read, informative manner.
Marketing copy should never be anything like a college essay on poetry. There is no fluff necessary. Remember that the majority of people visiting your site will be more interested in what you offer and learning why you’re the best available. Write to these visitors as you would speak to them in person. Add a little pizzazz to your content to give it some of your personality but keep it appropriate to the type of business you own.
Perform Regular Content Audits
If your website has been up and running for some time and has a good amount of content accumulated over the years, then take a few days to perform an audit of all copy. Is the information still relevant? If so, then there’s no reason why you can’t rehash it.
For example, if you own a boutique and wrote a blog about a fashion trend that was big two summers ago that looks to be popular again this summer, then go right ahead and touch up the article, add some flair, and re-circulate it.
If it’s an outdated piece of copy but had a good amount of engagement when it was first released, give it a second life. Update it so that it contains information that’s pertinent today or still applies to your services and watch as your customers engage with the content again.
Let Our Wordsmiths Help You
If you have a website that just isn’t cutting it when it comes to content, then we want to help you out. Our writers in McAllen can easily adapt to any industry or business when it comes to providing great copy. If you’d rather have a few professionals do the hard work for you, contact our digital marketing agency in McAllen today!