Google is undoubtedly doing big things in the world of online marketing. The massive internet conglomerate is at it again with the release of their latest business tool: Google My Business. This suite of services offers small businesses a one-stop-shop that simplifies local marketing. It’s a service where you can update business information, monitor activity and feedback, and interact with clients.
That’s all fine and dandy, but how does this benefit you and your company? In a nutshell, Google My Business is primarily aimed at businesses that have yet to get with the times, so to speak (TechCrunch). This tool suite essentially facilitates the process of growing your online presence. For those of you that don’t make use of any current service, like Google+, this is a great start to connecting with customers. You can find all of Google’s current services, aimed at growing a business’s digital footprint, in a single location.
4 Things You Should Know
1. Connect
Get found no matter what the device or service your customers are using.
Come out of the dark side. At least, that’s the idea behind Google My Business. It allows you to connect with the digital world so your current and potential customers find you. After signing up with the service, your business information will be added to Google Search, Google Maps, and Google+.
2. Update
Add general information in search engines, Google Map, and your Google+ account.
Google’s new tool suite isn’t just for businesses barely breaking into the online marketing world. If you’re already on one of Google’s business-oriented platforms, you can simply upgrade to Google My Business to reap the benefits.
3. Interact
Connect and network directly with consumers.
Here’s the beauty of this toolset: interactivity. You can add photos and set up a virtual tour of your business’s interior. Google+ comes into play so you can share news, events, and other important updates with your viewers.
4. Feedback
Get access to data like demographics, engagement metrics, and visibility.
The thing about putting yourself on the web as a business is that you can’t always track who finds you. Google My Business lets you check out your business’s reviews across the Web and also allows you to respond to them. The suite is integrated with AdWords Express, so you can monitor how clients find and interact with your business.
There’s just one more thing. To make business on-the-go easier for you, Google has created an app for this new tool suite. This feature makes interacting with your customers convenient and efficient. Work on the go from your phone or tablet on Android and iOS platforms.
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