When it comes to writing content for an audience, speaking to a few is sometimes better than speaking to many. It’s often easy to assume that simply casting the biggest net out there and trying to grab as much attention possible will work in your favor.
Yes, this has its advantages, especially if you’re a small business trying to grow an audience. On the other hand, for content to effectively speak to consumers, it should really be targeted to the individual. Rather than trying to speak broadly for the masses, bring it down a little and build a more individualized message.
No matter the scale, we help build the right message for the right time.
The Power of One
Part of the idea behind writing through a smaller scope is not sounding like a monolith to your customer base. Rather than sounding like an unmoving, unfeeling projection, you can build trust with customers easily by simply sounding more human.
Think of it like being an old school vendor. Having a regular chat with your customers makes your advice relevant and easier to accept. Treating content like a conversation goes a long way to sounding real.
In that same vein, build content that isn’t just centered on data information. Have fun with your customers and share things that wouldn’t exactly be expected of you. A good human-interest story is guaranteed to draw eyes and get a conversation going. Maybe there’s a fun office tradition, or an unexpected way your product has changed lives. Don’t be afraid to step outside the box.
Another advantage of decreasing your scope is talking to the customers you want to hear from the most. A strictly focused piece of content helps collect more accurate feedback from the people you’re trying to help the most. As always, avoid too much jargon and sounding too niche, but don’t be afraid to talk a little shop so you can engage the right customer sooner rather than later.
Building Brands by Weaving Content
At Imagine It Studios, we understand the use of scale and what works best for your business. Our content team works with you to both build your brand and weave content that is informative and effective. If you want to learn more about what we can build for you, drop us a note or give us a call at 956.687.1521.