Digital marketing is built on many tools, one being content. For small businesses setting foot in the digital marketing world, building content may seem daunting, but when putting anything together, you need the right tools. Thankfully, there’s an extensive toolbox of quick and efficient apps and software to use. We keep this in mind when... read more
The beautiful thing about the Internet is that consumers have access to so much data with just a few keystrokes and a click. With that kind of power, a consumer has the ability to make extremely informed decisions when it comes to making purchases. Finding leads online is equal parts getting noticed and being listened... read more
We all love a good underdog story. We cheered for Rudy when he finally made it onto the field for the Fighting Irish, and jumped for joy when Rocky put up the fight of his life. Now, video, the little guy in the digital marketing game, has the potential to become a crowd favorite. It’s... read more
Tweeting is all about timing. Hitting the mark with a post depends on a lot of factors, the biggest being deciding when to hit Tweet. If you post too early, you risk getting buried in the news of the day. Too late and your audience shrinks. If you get your timing just right, the potential... read more
Nobody loves a website makeover more than we do. As much as we love doing them for our clients, we decided to show our own site some much needed TLC. After countless hours of brainstorming and blood, sweat and tears, our digital marketing team is proud to announce the unveiling of our new and improved... read more
When Snapchat first hit the social world, it was tethered to an image for facilitating the perk of vanishing pictures and videos. The introduction of features like Stories, Discover and image customization have since made Snapchat a social app that has shaken up the likes of Facebook, Twitter and Instagram. Today, Snapchat boasts about 100... read more
When it comes to social marketing on platforms like Pinterest, the question of when to pin can be just as important to ask as what to pin. There are many schools of thought when it comes to the timing of posts and some loosely accepted ideas of the perfect window, but what works best for... read more
Chances are you’ve heard about email marketing plenty of times before. However, do you really know how this marketing tool can become one of the best weapons in any company’s arsenal? Email marketing helps solidify the communication of any given business while marketing for specific audiences. Why not take advantage of this powerful marketing tool?... read more
Social networking sites tend to work in mysterious ways and, more often than not, there’s plenty of fun to be had. Hashtags can be the perfect way to let your followers look into a snapshot of your life for a good laugh, gasp or cry, while reeling in even more followers. With over 40 million... read more
The NBA Playoffs have recently started to heat things up on basketball courts across the country. If you’re anything like us, you watch every game with a fever of anticipation, hoping your team pulls a win closer to an NBA Championship. To hoist the trophy, not only does your team need your support to win,... read more
This Mother’s Day, we celebrate moms everywhere who have become a digital force to be reckoned with. Whether digital moms are on the go or at home, smartphones, tablets and free Wi-Fi everywhere allows them to easily research brands and products, engage with those brands via social media and become a purchasing powerhouse. As they... read more
Since its foundation in 2004, Facebook has snowballed into one of the most powerful online entities in the world. Now, after countless additions to its list of features, Facebook has released video calls to its Messenger app. Nothing seems to be slowing Facebook down as one of the biggest social media platforms around and that’s... read more
Tomorrow night, Jewish families around the world will sit down together to enjoy the traditional Passover Seder. We will retell the story of our peoples’ exodus out of enslavement in Egypt. The highlight for my children is the horror of the plagues. Boils! Lice! Hail! Darkness! Death! Wait…didn’t I just read something the other... read more
When it comes to staying on top of the latest social and content marketing trends, Imagine It Studios is willing to do whatever it takes - even if it means traveling halfway across the country to the stunningly beautiful city of San Diego, California. As I write this, I am basking in the glow of... read more
SXSW Interactive has come and gone once again. After several jam-packed days of innovative panels and discussions, we’ve gained a variety of insights into the latest technology trends that will be leading the way in 2015. Each year, SXSWi hosts an assortment of innovative speakers and this year was no exception. Jessica Alba’s Model for... read more
As you probably know, Google is the driving force behind anything Internet-related. It’s no surprise that the popular search engine would be honored at SXSW 2015. Imagine It Studios was present when vital information about Google Now and Google Grants surfaced. Now’s the Time Since its introduction in 2012, Google Now and predictable search has... read more
Imagine It Studios’ trek through SXSWi is well under way and already our adventurous techies are at the forefront of the most innovative ideas and information. One of the biggest themes at this year’s festival is website/user trust. We all know how uncomfortable it can be to input personal information into a site, but how... read more
The excitement and buzz of SXSWi is now in full swing and Imagine It Studios is front and center at this year’s hotbed for revolutionary trends and technological advancements. The start of SXSWi 2015 shed light on one of the most vital components of every marketing plan: content. Kaila Garrison and Lyndsay Iorio Signor, experts... read more
Dennis Crowley of Foursquare said it best when describing South By Southwest (SXSW) last year, “SXSW is where you go to experience the future for a few days before you go back home to the present.” Each year, a flood of technologists, engineers, developers, entrepreneurs and marketers flock to Austin for SXSW Interactive, the largest... read more
Google is making big moves in the world of mobile responsiveness as seen in their recent efforts to target webmasters lacking mobile-friendly sites. In January, the tech conglomerate issued notices to webmasters if their sites were not mobile responsive. The message: get with the program. These mass notifications warned that sites or pages lacking this... read more
Have you ever visited a website on your smartphone that was filled with glitches, was disproportional to your screen and contained almost no "tappable" links? It's nothing short of a nightmare having to deal with these sites when you’re messing around on your phone or tablet. With Google's latest digital marketing project, they've taken on... read more
Say goodbye to 2014 and hello to 2015. The New Year is a time for new beginnings, and if your company’s website has been neglected recently, perhaps you should resolve to make it over with a new look. Website technology is always evolving, which means techniques and skills used in the past may very well... read more
Another year has come to an end and now we can look at what 2015 has in store for us. Perhaps you’re looking to take the plunge into a new business venture, or maybe you’ve decided to expand your existing company. Whatever the case, it’s important to understand how McAllen business will fare in 2015.... read more
Thanks to Google Analytics, managing a website and its traffic is made a little easier through the features it offers, like bounce rate analysis. Bounce rate is a valuable tool in any digital marketer’s toolbox and can be used to analyze the traffic on a site and provide insight on what improvements are needed. Bounce... read more
Now that you’ve made the necessary plans to steer your digital marketing budget in the right direction, the next step is to properly execute your plan. The success of your digital marketing strategy is dependent on many factors. However, you can set your plan in motion by allocating your budget into the top three line... read more
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