The World Cup is in full swing and now nearing its final stages, so where can you pour your sadness over an eliminated team or share your jubilant opinions on a beautiful golazo if it’s not on Facebook? The public’s love for the world’s most popular sport has produced over a billion interactions on... read more
Google is undoubtedly doing big things in the world of online marketing. The massive internet conglomerate is at it again with the release of their latest business tool: Google My Business. This suite of services offers small businesses a one-stop-shop that simplifies local marketing. It’s a service where you can update business information, monitor activity... read more
There’s something about bright lights that just seems to rub our staff the wrong way. Actually, there’s something about any sort of lighting that rubs us the wrong way. We’ll get a, “I could fall asleep in here,” comment from a visiting client at least once a day, and to be honest, they wouldn’t be... read more
Search engine optimization (SEO) has undergone drastic changes over the last few years. As a result, a number of myths have surfaced, which can be confusing and misleading for those unfamiliar with SEO. The way we think about SEO changes with each search engine algorithm update that comes along, making it harder to distinguish fact... read more
The J. Gonzalez Law Firm has been a client of Imagine It Studios for almost 3 years - and with good reason. We are pleased to announce that one of the Rio Grande Valley’s most trusted personal injury law firms currently holds 6 positions on Google’s first page for the SEO term “Car crash lawyer... read more
Nine years ago today, we spotted a glint of opportunity on the horizon. It was a shift in a trending niche market that was set to revolutionize the marketing world: website development. Having close to a decade of experience in traditional advertising, we made a move to adapt to the modern day demands of mass... read more
In a move that has the American advertising industry buzzing, consumer products giant Procter & Gamble is now spending more than a third of its advertising budget solely on digital media. The bold shift in strategy comes at a time when studies show that for the first time, Americans will spend more time online than... read more
As the long, carefree days of summer fade into the brisk freshness of fall, it’s time to go back to work and take stock of your business and its marketing strategies. No matter how nice your website is, it won’t mean a thing if you are not having it properly optimized. Here are a few... read more
Changes in SEO can happen at any time. What works best today can change tomorrow. Adapting to those changes will not only best serve any online marketer, but also the company providing those services. Experts in I.T. agree that SEO is one of the fastest growing and changing fields of online marketing. The method has... read more
To fully understand how search engine optimization (SEO) works can be a daunting task. There are literally thousands of articles that may teach you about SEO, but if you are new to this approach, it is just confusing. Understanding how search engines operate and how using keywords or keyword phrases can boost rankings and increase... read more
Search engine optimization for any website is a must. If you want to get your website noticed, having great content can help. There are several other techniques you can use, but articles and blogs remain the most popular way. On the other hand, if you have a poorly written article or blog it may hurt... read more
In a constantly changing industry like website design, it is often difficult to keep up with trends. Designers and website developers are constantly seeking new ways to improve the overall look and flow of their websites. The ultimate goal for a good website is to maximize usability while looking stylish and modern. Incorporating the latest... read more
Finding a good website marketing company that manages websites, SEO and social media may be overwhelming for some people, but a great website marketing company should be experts in their field. They should be able to identify the goals of your website, your target audience and translate visits to sales. The business of building websites... read more
Social media has dramatically changed the landscape of global advertising and with hundreds of millions of users world-wide, the potential for marketing is massive. To put this in perspective, comScore Mobile Metrix recently released data showing that Facebook’s app has surpassed Google as the most used mobile app in the United States. While most new... read more
So you’ve had an idea for some time now, and it’s come to the point that you need to get the word out on your brand. If you’ve chosen a target audience for your services, you need to choose the correct method of establishing yourself to get their attention. Managing your brand on social media... read more
Let’s face it; keeping up with a social media profile can be a hassle. If you own a business and find it difficult to update your profiles daily and reconnect with new customers, then it’s time to take a step back, look at the big picture and rethink your strategy to make things easier. Here... read more
Search Engine Optimization can be a powerful tool. It can help boost your business simply by making your website more search engine-friendly. In order to get your website noticed you must be able to stand out. Utilizing SEO can help to boost your online business and maximize your website. Expert SEO companies utilize the following... read more
Although the practice of search engine optimization has been around for nearly two decades, the tactics used by marketers in recent years has changed drastically. SEO is not just about providing links and text with no substance anymore. A shift in what consumers are actually expecting from their brand is evident in search engines, like... read more
As a small business, becoming a prominent part of the community is necessary to maintain a steady business flow. This notion should be considered the same online. Creating an unavoidable presence in online communities will do plenty for the success of your business. There are many social media sites that allow businesses to interact with... read more
Here at Imagine It Studios in McAllen, our SEO, tech and design team is always working hard on various projects. From SEO to design to proposals, we’re always on the go. This week, we were able to add another fun project to our list. We created our first mobile app for Esparza Pest Control. Our... read more
We’re all about the age old “don’t judge a book by its cover” rule. However, there are a few times when this rule does not apply. If the bread is moldy, don’t eat it. If the outfit looks funny on you, don’t wear it. If the website is ugly, close that tab. The layout and... read more
SEO, aka search engine optimization, has been around for almost 20 years. However, not too many people know its purpose let alone process. Search engine optimization does exactly what its title declares. When someone searches a couple of keywords on Google, they expect a list of results. This is where an effective SEO recipe comes... read more
In the world of marketing and technology, innovation is the key to being competitive in a world where too little really is too late. There are easier, faster ways to market your product to the masses without the expense of costly advertising. Now the ability to launch a marketing campaign to promote a product, or... read more
This past week I was asked "why does one website cost more than another? Aren't they all the same?" I wish there was a simple answer to this one but there really isn't a magic formula. We are always honest and give our customers the best price for what they're asking. I guess you can... read more
How can I use Facebook to get my word out? It's not rocket surgery (to quote John)…you need to get the word out. Tell your customers that you DO have a Facebook page (or what ever the social media flavor of the month is). Look at where people can interact with you. Tag the bottom... read more
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