Google doesn’t underestimate the power of mobile device users and neither should you. With the majority of Google searches performed via smartphones and tablets, it’s no surprise that the search engine giant has responded with a new upcoming algorithm. Recognizing this increase in mobile search trends, Google will incorporate a website’s mobile-friendliness into its search... read more
When it comes to staying on top of the latest social and content marketing trends, Imagine It Studios is willing to do whatever it takes - even if it means traveling halfway across the country to the stunningly beautiful city of San Diego, California. As I write this, I am basking in the glow of... read more
SXSW Interactive has come and gone once again. After several jam-packed days of innovative panels and discussions, we’ve gained a variety of insights into the latest technology trends that will be leading the way in 2015. Each year, SXSWi hosts an assortment of innovative speakers and this year was no exception. Jessica Alba’s Model for... read more
Over the last few years, Netflix has found itself in the homes of millions of people around the globe. However, reaching that success and magnitude was no easy task. At SXSWi, Todd Yellin, Netflix’s Vice President of Product Innovation, discussed achieving customer satisfaction through the constant testing of the company’s product. Test, Cringe, Repeat According... read more
As you probably know, Google is the driving force behind anything Internet-related. It’s no surprise that the popular search engine would be honored at SXSW 2015. Imagine It Studios was present when vital information about Google Now and Google Grants surfaced. Now’s the Time Since its introduction in 2012, Google Now and predictable search has... read more
Two of our team members are making waves at SXSW this year. Mauricio (Moe) and Osmar, our CTO and one of our content writers, are exploring the SXSW conference to get up-to-date info on the latest tech and digital media trends. It’s not all about the business end of things, though. These two know how... read more
Imagine It Studios’ trek through SXSWi is well under way and already our adventurous techies are at the forefront of the most innovative ideas and information. One of the biggest themes at this year’s festival is website/user trust. We all know how uncomfortable it can be to input personal information into a site, but how... read more
The excitement and buzz of SXSWi is now in full swing and Imagine It Studios is front and center at this year’s hotbed for revolutionary trends and technological advancements. The start of SXSWi 2015 shed light on one of the most vital components of every marketing plan: content. Kaila Garrison and Lyndsay Iorio Signor, experts... read more
Dennis Crowley of Foursquare said it best when describing South By Southwest (SXSW) last year, “SXSW is where you go to experience the future for a few days before you go back home to the present.” Each year, a flood of technologists, engineers, developers, entrepreneurs and marketers flock to Austin for SXSW Interactive, the largest... read more
Google is making big moves in the world of mobile responsiveness as seen in their recent efforts to target webmasters lacking mobile-friendly sites. In January, the tech conglomerate issued notices to webmasters if their sites were not mobile responsive. The message: get with the program. These mass notifications warned that sites or pages lacking this... read more
Have you ever visited a website on your smartphone that was filled with glitches, was disproportional to your screen and contained almost no "tappable" links? It's nothing short of a nightmare having to deal with these sites when you’re messing around on your phone or tablet. With Google's latest digital marketing project, they've taken on... read more
The words “super bowl” have been mentioned quite a bit around the office recently. This isn’t necessarily a bad thing for a non-football fan like myself, but it does come with one major downside. I now constantly find myself thinking about the contents of this oversized bowl. Is it filled to the brim with queso... read more
Say goodbye to 2014 and hello to 2015. The New Year is a time for new beginnings, and if your company’s website has been neglected recently, perhaps you should resolve to make it over with a new look. Website technology is always evolving, which means techniques and skills used in the past may very well... read more
Another year has come to an end and now we can look at what 2015 has in store for us. Perhaps you’re looking to take the plunge into a new business venture, or maybe you’ve decided to expand your existing company. Whatever the case, it’s important to understand how McAllen business will fare in 2015.... read more
Thanks to Google Analytics, managing a website and its traffic is made a little easier through the features it offers, like bounce rate analysis. Bounce rate is a valuable tool in any digital marketer’s toolbox and can be used to analyze the traffic on a site and provide insight on what improvements are needed. Bounce... read more
Holiday festivities and competition don’t typically go hand in hand, unless you work at Imagine It Studios. For the second straight year, our digital marketing team is celebrating the start of the holiday season with an office-decorating contest. We do this for several reasons. Christmas is simply a beautiful, fun and joyous holiday. We also... read more
From a digital marketing company full of people who spend entirely too much time on the Internet in and outside of work, we want to remind you to put your phone/tablet/laptop away on Thanksgiving. This holiday is about enjoying the company of your friends and family - no matter how whacky and downright awkward they... read more
Now that you’ve made the necessary plans to steer your digital marketing budget in the right direction, the next step is to properly execute your plan. The success of your digital marketing strategy is dependent on many factors. However, you can set your plan in motion by allocating your budget into the top three line... read more
The end of 2014 is quickly approaching and this is that crucial time of year when business owners begin planning their marketing budgets for 2015. It’s not uncommon for businesses to under-spend on marketing initiatives and they continue to rely on outdated advertising avenues, like print media. If your business is still relying on traditional... read more
The season of pumpkin flavored everything is upon us. While others are getting their fix of pumpkin spiced caffeinated beverages, the digital marketing experts at Imagine It Studios are preparing for the 2nd Annual Pumpkin Carving Contest. Pumpkins are the official mascot of fall (or so I’ve been told) and while they do make excellent... read more
Life as the boss of a digital marketing agency can be full of difficult and stressful situations. You’ll often find yourself trying to manage a myriad of projects all at once and sometimes worry over looming and important deadlines. Every once in a while, however, you’ll take lengthy trips to fancy European destinations and send... read more
In the digital world, people do judge a book by its cover. Luckily, you can use this to your advantage when developing your online marketing campaign. Visitors will draw an opinion of your website and company within seconds of viewing the landing page (the first page they will come across). The challenge is to create... read more
Do you recall the time when apps were cluttered with clunky designs and confusing interfaces? Seeing how this was the norm only a few years ago, you may remember it well. Now, the trend in apps seems to be focusing on making things easier for the user. From establishing a minimalist design to providing an... read more
Giving digital marketing a go on your own seems simple enough. You set up a neat website, a social media account and get some AdWords going. After a year or so, your online presence is stagnant without any of the positive feedback you were hoping for. What now? The digital marketing world is diverse and... read more
Every office has their collection of inside jokes, work traditions and unique stories to tell - like the time Mike became a bit tipsy at the 2012 Christmas party and rightfully earned the nickname ‘Magic Mike’. We've yet to let him live it down, but he doesn’t mind. In our office, we have no shortage... read more
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