As a business or brand owner, your goal is to see revenue return with any marketing strategy. Global consumers spend an average of two hours a day on social media sites. Imagine how many business profiles they view! If you own a business, the best way to maximize your company’s exposure is to be on all platforms and expand your followers. In this piece, we’ll be going over the different social media avenues you should be using to help build your brand awareness.
Keep Them Informed
“Social media’s a great way to connect with your consumer base. For me, it’s a bit different since I handle the social media accounts of the Rio Grande Valley Vipers and RGVFC Toros. However, the idea is the same: build awareness that will keep people on social media interested in you,” says Dan Morales, one of our social media strategists. The more people who can access your business or brand’s information, the easier it is for them to decide on a service or product. Turn all of those likes, follows and tweets into customers! Our team of social media strategists can help your business become popular, and over time, a household name.
“I love Instagram users, we all understand each other. Part of what makes Instagram great is helping one another gain followers and likes. This all works well to gain exposure for our clients,” says Genesis Martinez, one of our social media strategists. With 70% of Instagram users following businesses and brands, it’s obvious that you need to be a part of this social media giant.
Log onto Instagram and scroll through your feed. Chances are you’ll find some advertising. Instagram was at one time all about photos until it added a video upload feature. The marketing industry wasted no time taking advantage of this platform. The use of hashtags and tagging photos are two main components when trying to achieve a large following. Social media account holders prefer visual content to regular content, and Instagram has taken notice. No wonder they have 600 million monthly active users!
It’s very important to focus on your Instagram photo creation and creativity efforts. The last thing you want is to blend in with other businesses and brands. You need to stand out. Have strong graphic designs ready and short captions that will catch peoples’ attention. Also, don’t be afraid to use hashtags. They make your photos easier to find.
Facebook for Your Business
Worldwide, Facebook has 1.86 billion monthly active users. It’s no wonder that it continues to dominate the social media industry. Most businesses have a Facebook page because it’s now a necessity. This gives your business access to customer reviews and feedback at all times. You can also post, share, like and interact with your followers. Posting promotions and products is a great way to find recognition, and its sharing feature gives followers the chance to share your posts. It’s like a virtual chain!
Keep your Facebook page consistent. Your followers like seeing new material and exciting promotions on their newsfeed on a daily – or maybe even hourly – basis. Don’t neglect to keep up with what they want or expect.
Give Your Business a Personality with Twitter
Twitter is so incredibly popular that our very own president uses it to address issues. With 100 million daily active users, some things are bound to be discovered and said. How can you incorporate your business with Twitter? “Twitter is the perfect place to showcase your business’s personality. With those 140 characters, you need to entice your audience through customer service responses, graphics or witty messages,” says Clair Martinez, one of our social media strategists.
Begin by ensuring that your company’s identity and voice are well-branded. Take advantage of the bio section on your Twitter page to tell the world what your business is all about. Be creative and short, and don’t forget to add your website’s URL. After all, the goal is to drive traffic to your site. Your Twitter page can achieve this with hashtags. They’re a necessity when building a large following.
A Social Media Takeover!
Over the last few years, social media has changed the way we market businesses. There is no avoiding it; ads and marketing graphics are everywhere. Be part of a trend that won’t be slowing down any time soon. Get in touch with our digital marketing agency in McAllen today to get started. Together, we can tweet, like and share everything you do and offer to gain costumers!