Search engine optimization for any website is a must. If you want to get your website noticed, having great content can help. There are several other techniques you can use, but articles and blogs remain the most popular way. On the other hand, if you have a poorly written article or blog it may hurt you. In the past people believed that placing keywords in almost every sentence or paragraph would boost your rankings and increase traffic. That is no longer true; it can actually hurt you because search engines are going to think of it as spam.
Search engines such as Google are going to scan your content for keywords relevant to your website and rank it accordingly. A well written piece of content will have only between 2 percent and 6 percent of keywords in the article. What this means is that the content will not be overrun with keywords.
Articles are a great way to change the perceptions about your website. A great piece of content can spur conversations with potential customers. It should also be informative and be relevant to the topic and the reader. People don’t want to read articles that are not relevant to them or their lives.
A great piece of content can also be a great way to generate backlinks to your site. If the article is well written, informative, provides a new point of view to the topic and most importantly is relevant to the reader, it may be utilized by other websites or even published by Amazon, Google or Twitter, which means a backlink to you and your website. This will increase your traffic tremendously.
In summation, a well thought out article or blog can boost your rankings and increase traffic. It is the most inexpensive way to get your website noticed.
If you are looking for a way to increase traffic and utilize SEO for your website, contact the SEO professionals in McAllen at Imagine It Studios by calling (956) 687-1521.