Determining Your Digital Marketing Budget for 2015 – Part 2

Now that you’ve made the necessary plans to steer your digital marketing budget in the right direction, the next step is to properly execute your plan. The success of your digital marketing strategy is dependent on many factors. However, you can set your plan in motion by allocating your budget into the top three line items in digital marketing. These include search engine optimization (SEO) and website optimization, content and social media.

3 Line Items to Add to Your Budget

There may not be a secret recipe for planning your marketing budget, but by aligning it with three crucial line items, you’ll have a solid and effective overall tactical plan.

  • SEO and Website Optimization – Looks and functionality matter, so it’s in your business’s best interest to have a pristine and user-friendly website. It’s important to dip your toes into several webpage elements to turn your website’s traffic into potential leads. Remember, it’s not just about optimizing your landing pages and upgrading your menus. Website optimization goes hand-in-hand with SEO, which is alive, thriving and constantly evolving. While this may sound complicated, your business can benefit exponentially from this tool. Want to rank on the first page of a relevant term? SEO can help get the clicks your business needs.
  • Content – SEO’s amazing functionality will never be complete without the use of content. From transcribing videos to syndicating content with RSS feeds and video, SEO can bring great value to your company’s best efforts. It’s time to load your online presence with blogs and articles that will help wrangle traffic to your website.
  • Social Media – As time goes on, search engines are placing more importance on social media factors. This means things such as Tweets, Facebook posts and social likes indicate good content for engines like Google. Get your business on the digital map by complimenting your SEO efforts with an effective social media strategy.

In today’s world, businesses come and go. Don’t stand idly by as your bread and butter falls to the wayside. Take initiative and plan your digital marketing budget to ensure that your company is keeping up with the times and remaining competitive.

Become the Competition with Digital Marketing

The days of advertising on television and print are steadily coming to an end. It’s time to start fresh in 2015 by preparing your digital marketing budget and updating the way you reach customers. It may sound complicated, so don’t do it alone. Become the competition with digital marketing with the help of the experts at Imagine It Studios.



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