Determining Your Digital Marketing Budget for 2015 – Part 1

The end of 2014 is quickly approaching and this is that crucial time of year when business owners begin planning their marketing budgets for 2015. It’s not uncommon for businesses to under-spend on marketing initiatives and they continue to rely on outdated advertising avenues, like print media. If your business is still relying on traditional marketing methods to reach potential customers, it’s time for a change.

New Year, New Marketing Avenues

There is no set formula for determining your digital marketing budget as it varies depending on your industry, but the following tips will help get you started in the right direction:

  • Set Your Digital Marketing Goals – Consider what it is that you want your business to accomplish next year. Defined marketing goals are crucial to the success of any digital marketing campaign. Whether your trying to increase brand awareness or drive traffic and convert, we can help.
  • Get to Know the Latest Trends – Look at how marketing avenues have changed over the years. There are more avenues and creative ways to get your business noticed in the digital world. From SEO and Content Marketing, to Web Design and Social, we have the tools to boost your digital presence.
  • Adjust Your Approach – Customer journeys are increasingly becoming more digital. Evaluate your business’s overall marketing goals for 2015 and adjust your approach accordingly. If your business needs a digital marketing refresher, we can recommend initiatives proven to maximize ROIs.

Your business can’t afford to stand on the sidelines and watch competitors use social and digital technologies to their advantage. A properly planned and managed digital marketing campaign is the best way to ensure that your business isn’t left behind in the traditional realm of advertising.

Attract and Retain Customers with Digital Marketing

The same old marketing strategy will not work in 2015 and this season of budgeting is the perfect time to update the avenues your business is using to reach your customers. Not sure how your business stands to benefit from a digital marketing campaign? Contact one of the digital marketing professionals at Imagine It Studios today to learn more.



Leave a Reply

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>