This Mother’s Day, we celebrate moms everywhere who have become a digital force to be reckoned with. Whether digital moms are on the go or at home, smartphones, tablets and free Wi-Fi everywhere allows them to easily research brands and products, engage with those brands via social media and become a purchasing powerhouse.
As they continue to embrace and rely on new technologies in ways only moms can manage, with confidence and determination to do what’s best for their families, more and more brands are starting to fine-tune their digital marketing campaigns accordingly.
Don’t Underestimate Their Buying Power
Moms are known for their superhuman power of juggling work, children and home life. Research indicates that her digital presence is a superpower in itself. Tech-savvy moms are earning, spending and influencing spending at a greater rate than ever, making her buying power one that should not be taken lightly.
Brands must adapt their marketing strategies in order to appeal to the most influential and savvy of all online users or risk getting lost in the digital shuffle.
A Marketing Campaign for Digital Moms
How moms and other consumers digitally interact with brands is just one of the many things we take into consideration when spearheading a customized digital marketing campaign for our clients. Contact us today for more information about how our digital marketing specialists can help your business connect with today’s digital mom.