Search Engine Optimization

Analysis

Site analysis has to be the starting point of any search-engine optimization process, so we extensively look over your site to find every way we can improve your chances of getting a top listing. We don’t stop there though, because your site isn’t the only one search engines are looking for. We also offer analysis of your competition and keyword research. We can put all of this into one report so you can see at a glance how your site compares to your competition, what you should be targeting, and how you can seize an advantage.

On-Page Optimization

Optimization is a multi-stage process with a lot of technical changes, a lot of visible changes, and some that fall in between. We understand how these aspects of a site interact and offer services to make all of them work for you. We optimize header tags, specific page h tags, internal links, images and hyperlinks, and clean up HTML. We rewrite content. We make all of this W3C standards compliant. Then, when all of that’s done, we create and analyze a Robots.txt file to aid search engine crawlers and offer both HTML and XML sitemaps.

Off-Page Optimization

Off-page optimization processes happen after the redesign of the site. They involve actively making your page more visible and upkeep. This involves guaranteeing back links, submission to search directories, and press releases, along with consistently generating new content including articles and blog comment and forum management.

Search Engine Tools Integration

We use search engine tools alongside our own methods to ensure the most efficient SEO process. We set up and monitor accounts with Google Webmaster Tools and Bing Webmaster Tools to maintain good technical relations between their robots and your website, and we use Google Analytics as another way to monitor our efforts.

Social Media Optimization

The ubiquity of social media creates a burden to do everything twice: first in real life, then again through social media. We manage the social media component to get you back to only having to run your business once. We can take information from one social media site and create profiles on up to thirty others. After that, we can manage profiles, including photo, video, and presentation submission, indexing on top social bookmarking sites, customer review submission, and RSS feeds.

Local Search Optimization

We know that local customers are much more valuable that customers thousands of miles away, so we optimize locally. We do this with submission to local search engines, embedded business information in hCard format, and frequent page updates so local searches know your company is active.

Monthly Reporting

We believe accountability is an important quality for any business to have, so we offer a variety of monthly reports. Foremost among them is the search engine ranking report, but we offer much more information than just that. We also offer reports on link building, directory submissions, article and PR submissions, Google Analytics analysis, and monthly activity. All of these reports help you see what a great job we’re doing.

Customer Support

We think we’re pretty great, but sometimes you might have questions or concerns anyway. We offer a range of customer support options to help with that concern, including email, chat, and a 24/7 PT client center.